Tariff Confusion Leaves Advertisers ‘Paralyzed' and ‘Somber'
Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that have spent billions of dollars promoting their wares? How does an automaker pitch vehicles that may cost consumers thousands of dollars more than they did a year ago?
'You're going to introduce uncertainty about how they make stuff, let alone what's going to happen to consumers in terms of their propensity to buy?' said Brian Wieser, a veteran industry executive who runs Madison and Wall, a consulting firm. 'That's going to cause advertisers to really curtail their ad spending.'
Major companies were left in the lurch this month as the administration declared new tariffs, soon imposed them, reversed course a few days later and then doubled down on targeting China. Now, those advertisers feel 'paralyzed,' said Jay Pattisall, a principal analyst at Forrester, a research firm. Several companies declined to elaborate on their marketing strategies for the coming months or said they were in 'wait and see' mode.
'We are as in the dark about this as I think everybody else is,' Mr. Pattisall said. 'It is such a volatile situation because the decision-making is quite volatile.'
Companies' willingness to invest in marketing and promotion is often viewed as a proxy for the health of the global economy, a sort of indicator of whether gross domestic product might grow or contract. The tariffs could potentially trigger an economic domino effect, causing consumers to close their wallets, corporations to streamline their spending and marketing to take a back seat, several advertising experts said.
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Newsweek
an hour ago
- Newsweek
Biden's Legacy: What Remains After Trump Dismantled Build Back Better?
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Presidents are often remembered for the policies they champion and the battles they fight—both militarily abroad and culturally at home. Yet, as the Oval Office swings from party to party, the core pieces of one administration's legacy often become the first targets of the next, dismantled or remade in favor of a new mandate. Former President Joe Biden's time in office was a rare chapter in modern American politics, serving one term sandwiched between two led by President Donald Trump. Republican strategist John Feehery, partner at EFB Advocacy, described Biden to Newsweek as a "transitional figure" between two Trump presidencies. Where some presidents build and refine what came before, others work to tear down and reassemble the frameworks of their predecessors, often reshaping the nation's priorities in the process. The passage of Trump's sweeping domestic policy package, the One Big Beautiful Bill Act (OBBB), incorporates numerous provisions that undo Biden's Build Back Better Act agenda and presidential platform. As Trump's vision takes shape, Newsweek spoke with several politicos and professors about what this means for Biden's legacy and how it may impact the policy landscape both leaders have fought to define. Newsweek on Friday filled out an online contact form in seeking comment from Biden. Photo-illustration by Newsweek/Getty/Canva Biden's Build Back Better Act Legacy Biden, who pledged to "rebuild the backbone of the country," which he identified as the middle class, crafted a centerpiece bill focused on social spending and climate programs, which totaled around $1.75 trillion. The Democrat-led House passed the bill in 2021, but it was not voted upon in the Senate. However, portions of it were enacted piecemeal through other individual legislations and were a part of his larger political platform. At the time, the Congressional Budget Office (CBO) projected the Build Back Better Act would increase the deficit by $367 billion over a decade. However, based on the CBO data, the passage of the legislation would create an increase in tax revenue of $127 billion. The majority of the new revenue was due to taxes on the extremely wealthy due to tightening IRS restrictions. The bill allocated $555 billion toward clean energy and green initiatives, including funding wind and solar energy projects, as well as providing electric vehicle tax credits, among others. Fiscally, the bill aimed to provide 39 million households tax cuts up to $3,600 by expanding the Child Tax Credit. It also dedicated $400 billion to addressing child care costs and prekindergarten. The bill pushed to expand health care access, reducing premiums and closing the Medicaid Coverage Gap, supporting around 4 million uninsured people to obtain coverage even if living in states that did not expand Medicaid under the Affordable Care Act. Beyond his legislative ambitions, Biden presided over a nation grappling with the aftermath of a pandemic and the eruption of geopolitical crises. COVID-19 continued to shape American life and economic recovery efforts during his initial months as president, while across the world, Russia invaded Ukraine and Israel and Hamas broke out into war. Both mass conflicts have carried into the current administration. Feehery emphasized this, telling Newsweek that Biden "will be seen as presiding over some of the worst public policy positions in our nation's history, namely the Covid nightmare and the Russian invasion of Ukraine." However, George C. Edwards III, professor of political science at Texas A&M, views Biden's legacy through a different lens, telling Newsweek, "When the dust has settled, Joe Biden will be remembered for leading the U.S. out of the Covid-19 epidemic and helping the U.S. economy achieve a soft landing as the envy of the world." Edwards continued, "He also made historic strides in building the infrastructure of the country, advancing environmental protection, fighting climate change, developing renewable energy, and investing in digital technology." Biden's Infrastructure Investment and Jobs Act passed both the House and Senate and was signed into law in November 2021. He also championed the CHIPS and Science Act, which was signed into law in August 2022 and allocates $52.7 billion for semiconductor research, manufacturing and workforce development in the U.S. The act may mark one of the rare instances of Trump actually reinforcing a Biden-era policy, through the president's push to increase domestic manufacturing and levy steep tariffs. Barbara Perry, presidential studies professor at the University of Virginia's Miller Center, told Newsweek: "In the short run, President Biden's legacy seems upended by the OBBB and other reversals by the second Trump administration. In the long lens of history, however, he will be remembered for righting the ship of state, listing badly after January 6, 2021's attack on the Capitol, and saving Americans and the US economy from the ravages of the COVID-19 pandemic." She added that "Unfortunately for the near-term, because of his advanced age and health status, he will not be given the decades that Presidents Carter, Bush I, and Bush II had to boost their approval ratings in active post-presidencies." Trump's One Big Beautiful Bill Impact On Independence Day, Trump signed into law his "big, beautiful bill," likely to be considered the legislative legacy of his second term. The massive spending bill includes several provisions that essentially reverse large portions of Biden's policy initiatives, including massive cuts to Medicaid, elimination of electric vehicle and clean energy tax credits, tax cuts for high-income earners and corporations, and increased border security spending, education policy rollbacks, among others. Medicaid provides health coverage to tens of millions of low-income Americans, with around 71 million currently enrolled in the program. 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He argues the bill has three central premises: "First, it reinforces long-time Republican priorities about the social safety net being there for people when needed, not a permanent government handout." "Second, for Donald Trump's [Make America Great Again] MAGA supporters, it provides funding to deliver on the president's campaign promises such as the border wall, more aggressive immigration enforcement, and a defense build-up." And lastly, according to Klink, "it negatively impacts the Biden-Harris legacy and has thrown national Democrats for a loop." He concluded, "President Biden, previously viewed as a moderate, was either misled or wasn't capable of stopping a radical leftward plunge by national Democrats. The center-right American electorate reacted negatively toward Joe Biden, Kamala Harris, and Congressional Democrats." As Republicans and Democrats gear up for the pivotal 2026 midterms—a referendum on Trump's tenure as much as a battle for Congress—the Democratic Party is taking a hard look at Biden's legacy and the fallout from the 2024 election. With control of the House and Senate at stake, they're racing to rebrand, regroup and mobilize their bases for the fight ahead. For Trump, his "big, beautiful bill" may soon stand as the cornerstone of his legacy, as its sweeping provisions take effect, dismantling significant portions of Biden's policy achievements and reshaping the nation's economic and social landscape.
2 hours ago
New tax break for auto loans could save some buyers thousands of dollars. But will it boost sales?
Millions of people receive a federal tax deduction for the interest they pay on home loans. Under President Donald Trump's new tax-cut law, many people for the first time also could claim a tax deduction for interest on their vehicle loans. The new tax break will be available even to people who don't itemize deductions. But there are some caveats that could limit its reach. The vehicles must be new, not used. They must be assembled in the U.S. And the loans must be issued no sooner than this year, to list just a few qualifications. Here are some things to know about the new auto loan interest tax deduction: Trump pledged while campaigning last year to make interest on car loans tax-deductible. He said it would make car ownership more affordable and 'stimulate massive domestic auto production.' The idea made it into the big tax-cut bill passed by Congress, which Trump signed into law July 4. The law allows taxpayers to deduct up to $10,000 of interest payments annually on loans for new American-made vehicles from 2025 through 2028. It applies to cars, motorcycles, sport utility vehicles, minivans, vans and pickup trucks weighing less than 14,000 pounds, a threshold referred to as light vehicles. But it only applies to vehicles purchased for personal use, not for fleets or commercial purposes. The tax break can be claimed starting on 2025 income tax returns. But the deduction phases out for individuals with incomes between $100,000 and $150,000 or joint taxpayers with incomes between $200,000 and $250,000. Those earning more cannot claim the tax break. U.S. automobile dealers sold 15.9 million new light vehicles last year, a little over half of which were assembled in the U.S, according to Cox Automotive. It says around 60% of retail sales are financed with loans. After excluding fleet and commercial vehicles and customers above the income cutoff, an estimated 3.5 million new vehicle loans could be eligible for the tax break this year, if purchasing patterns stay the same, said Jonathan Smoke, chief economist at Cox Automotive. The tax break applies to vehicles assembled in the U.S., no matter where the company making them is headquartered. All Tesla vehicles sold in the U.S. are assembled in this country. But so are all Acura brands, the luxury model of Japanese automaker Honda. Last year, 78% of Ford vehicles sold in the U.S. were assembled in this country, according to Cox Automotive. But customers wanting the tax break will need to pay attention to specific models. While the Ford Mustang is assembled in Michigan, the Mustang Mach-E is built in Mexico. General Motors assembles all of its Cadillacs in the U.S. But just 44% of its Chevrolets sold last year were assembled in the U.S., and just 14% of Buicks, according to Cox Automotive. That's a lower U.S-assembled rate than Honda (60%), Toyota (52%) and Nissan (48%), which all are headquartered in Japan. The average new vehicle loan is about $44,000 financed over six years. Interest rates vary by customer, so the savings will, too. In general, the tax deduction will decline after the initial year, because interest payments on loans are frontloaded while principal payments grow on the back end. At a 9.3% interest rate, an average new vehicle buyer could save about $2,200 on taxes over four years, Smoke said. The tax savings would be less on a loan at 6.5%, which is the rate figured into calculations by the American Financial Services Association, a consumer credit industry trade group. Whereas the tax deduction for home loan interest can be claimed only by people itemizing on their tax returns, Congress wrote the deduction for auto loan interest so that it can apply to all taxpayers, including those claiming the standard deduction. On a tax form, the auto loan deduction will come before the calculation of a taxpayer's adjusted gross income. That's an important distinction, because many states use a taxpayer's federal adjusted gross income as the starting point for figuring their state income taxes. If that income figure is lower, it could reduce the state taxes owed. At Bowen Scarff Ford in Kent, Washington, customers started asking about the auto loan tax deduction before Congress had even taken a final vote on the tax-cut bill, said General Manager Paul Ray. So he decided to promote it on the dealer's website. A website ribbon exclaims: 'CAR LOAN TAX DEDUCTION NOW AVAILABLE" while also promoting an electric vehicle tax credit that is ending soon as a result of Trump's tax-cut law. 'I think it's going to help incentivize vehicle purchases through this year," Ray said. Celia Winslow, president and CEO of the American Financial Services Association, concurred: 'For some people deciding — should I buy it, should I not — this could be something that tips the scale.' Others remain skeptical. According to Smoke's math, the average annual tax savings is smaller than a single month's loan payment for a new vehicle. 'I don't think it moves the needle on somebody on the fence of buying a new vehicle or not," Smoke said. "But I think it could influence their decision to finance that vehicle instead of paying cash or instead of leasing a vehicle.'
San Francisco Chronicle
2 hours ago
- San Francisco Chronicle
Australia PM Albanese kicks off China visit focused on trade
BEIJING (AP) — Australian Prime Minister Anthony Albanese kicked off a visit to China this weekend meant to shore up trade relations between the two countries. Albanese met with Shanghai Party Secretary Chen Jining on Sunday, the first in a series of high-level exchanges that will include meetings with Chinese President Xi Jinping, Premier Li Qiang and Chairman Zhao Leji of the National People's Congress. Albanese is leading 'a very large business delegation' to China, which speaks to the importance of the economic relations between Australia and China, he told Chinese state broadcaster CGTN upon his arrival in Shanghai Saturday. During a weeklong trip, Albanese is set to meet business, tourism and sport representatives in Shanghai and Chengdu including a CEO roundtable Tuesday in Beijing, his office said. It is Albanese's second visit to China since his center-left Labor Party government was first elected in 2022. The party was reelected in May with an increased majority. Albanese has managed to persuade Beijing to remove a series of official and unofficial trade barriers introduced under the previous conservative government that cost Australian exporters more than 20 billion Australian dollars ($13 billion) a year. Beijing severed communications with the previous administration over issues including Australia's calls for an independent inquiry into the origins of and responses to COVID-19. But Albanese wants to reduce Australia's economic dependence on China, a free trade partner. 'My government has worked very hard to diversify trade … and to increase our relationships with other countries in the region, including India and Indonesia and the ASEAN countries,' Albanese said before his visit, referring to the 10-member Association of Southeast Asian Nations. 'But the relationship with China is an important one, as is our relationships when it comes to exports with the north Asian economies of South Korea and Japan,' he added. Chinese state-run Xinhua News Agency, in an editorial Sunday, described China's relationship with Australia as 'steadily improving' and undergoing 'fresh momentum.' 'There are no fundamental conflicts of interest between China and Australia,' the editorial stated. 'By managing differences through mutual respect and focusing on shared interests, the two sides can achieve common prosperity and benefit.'
