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Wiz Takes On Hue With Cheaper Way To Sync Your TV Smart Lights

Wiz Takes On Hue With Cheaper Way To Sync Your TV Smart Lights

Forbes30-04-2025

The new Wiz HDMI Sync box provides a real-time light show for your TV action
Signify's Wiz, the more wallet-friendly sibling of Philips Hue, has officially entered the HDMI TV syncing arena, with the new Wiz HDMI Sync Box with TV Backlight; and it's an attractive option for anyone chasing immersive lighting who have been put off by Hue's high price tags.
Launching globally in May, the Wiz setup offers much of the same core magic as Hue's more expensive Play HDMI Sync Boxes, albeit with a few caveats, but without the eye-watering price-tags.
Like the Hue top-dogs - of which the 4K model went live in 2020, followed by an 8K version in 2024 - Wiz's box reads the HDMI signal directly from your device (like a console, set-top box, or streaming stick), analyzes what's happening on-screen in real-time, and pushes that color data to your lights.
No calibration, no camera… just plug, stick, and go.
You get a three-sided RGBIC LED strip in the box, with two size options available: one for TVs between 55–65 inches, and another for larger 75–85 inch sets.
The system supports 4K at 60Hz and plays nice with HDR10+ and Dolby Vision. There's only one HDMI input and you shouldn't expect HDMI 2.1 or 120Hz passthrough; that's firmly Hue's territory.
The sync experience isn't limited to the backlight that comes in the box. You can link other compatible Wiz lights via Wi-Fi.
Out of the box, there are four sync modes to choose from - Cinematic, Vibrant, Relaxation, and Rhythmic - or you can tinker with brightness, saturation, and color intensity to fine-tune the vibe. There's also a built-in mic for syncing lights to music, making it equally handy for parties.
At $89.99 for the standard model and $109.99 for the larger one (which will be available in September), it's a fraction of the cost of Hue's HDMI Sync Boxes, which can push $350 before you even add lights.
Of course, there are trade-offs: the Wiz box has just that solitary HDMI input, so you'll need an external switch if you want to bounce between devices.
Gamers chasing high frame rates will also miss HDMI 2.1 support. But for movie nights, streaming marathons, and casual gaming, it nails the essentials at a much more approachable price.
The new Wiz HDMI Sync box provides a real-time light show for your TV action
Wiz is also rolling out two new gradient lighting options with the Sync Box in mind: a slimline Gradient Floor Light ($89.99), designed to splash multicolor lighting into corners, and the Gradient Light Bars ($59.99), which can be mounted horizontally or vertically and offer the same vivid segmented color control.
Both support video and music syncing when paired with the HDMI Sync Box, and both are Matter-compatible, meaning they'll slot right into Alexa, Google Home, or Apple HomeKit setups.
Wiz, despite being playing 2nd-fiddle to Hue in the Signify hierarchy, is fast emerging as a top smart light contender.
Aside from these new TV syncing options, the brand has also introduced features like SpaceSense, which uses Wi-Fi to detect presence; and RGBIC Matter-enabled lightstrips with music syncing.

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