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Three stripe fever! Why every single Londoner is wearing Adidas right now

Three stripe fever! Why every single Londoner is wearing Adidas right now

Most recently, Adidas launched 'The London Collection' in anticipation of Wimbledon 2025, where the trefoil (little Adidas leaf) returned to players' outfits for the first time in three decades. There's also the new 'London' Superstar trainer, set for release in October, which is inspired by the city's 1970s punk scene. And that's hardly its first footwear nod to the city: Adidas have had a shoe named after our fair capital, the Adidas London, since the 1970s. The brand has also collaborated with Transport for London on numerous occasions, most notably in 2018, when it released a series of trainers inspired by London Tube lines with roundels on the back of each heel.
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Adidas's sell-out cow print sambas are back
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