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Celebrate World Whisky Day 2025 With These Excellent Selections

Celebrate World Whisky Day 2025 With These Excellent Selections

This Saturday (May 17), World Whisky Day takes place, and whisky lovers around the globe will hopefully have some pours of their favorite tried and true drams with family and friends. For World Whisky Day 2025, CASSIUS is leaning into whisky made in Scotland, Canada, and Japan, and we'll shine a light on American and Irish whiskey at a later time.
Now that I'm a year removed from this World Whisky Day post, I've gotten more exposure to whisky made in the aforementioned nations. Armed with a bit more knowledge about the wide world of whisky, I feel confident suggesting the bottles I've compiled in this particular roundup.
I'll share what I wrote last year as a primer:
…the term whisky applies to spirits made in Scotland, Japan, or Canada, while whiskey applies to spirits made in the United States and Ireland. Adding to this, bourbon can only be made in the United States and must feature a mash bill of 51 percent corn before other grains are introduced. Further, Kentucky bourbon, as you might get from the name, can only be called as such if it's made in the state.
Enough nerding out about that for now. Let's get into the history of World Whisky Day.
The holiday was officially established in March 2012 by University of Aberdeen student Blair Bowman, who was 21 at the time. According to Whiskey Partners, Bowman was studying in Barcelona and remarked that whiskey didn't have a global holiday like other adult beverages, so he took it upon himself to create a website to get the ball rolling.
After researching the holiday more, I'm comfortable in saying that Bowman was not considering American or Irish-made whiskey in his celebration, and last year, I did include whiskies from all over the world. This year, I'm sticking to the whisky guns and only featuring juice without the 'e.'
I would like to return to the Spirit.Ed space and share what I've learned about Scotland's different whisky-producing regions at a later date.
For now, I hope you discover a new favorite or see a familiar brand in our World Whisky Day 2025 roundup. Cheers!

Photo: Source: Motortion / Getty
Celebrate World Whisky Day 2025 With These Excellent Selections was originally published on cassiuslife.com Source:D.L. Chandler
Aberfeldy is a Highland Single Malt Scotch whisky known as the 'Golden Dram' due to its color but also because of its water source, the Pitilie Burn, which contains tiny bits of gold. I've had the entire core range of Aberfeldy and while they're all excellent, I always go back to the 12 Year expression for my sunset dram.
Learn more here. Source:Ardbeg
I've had my fair share of Ardbeg whisky and of the brand's premium Single Malt Scotch offerings, and I've become a huge fan of its Uigeadail expression. Uigeadail (Oog-a-dal) is a non-age statement whisky aged in Oloroso Sherry and Ex-Bourbon Casks barrels featuring a lot of peat. I always feel classy having a glass of Uigeadail.
Learn more here. Source:Crown Royal
As I grew up in a particular type of neighborhood in a particular fashion, I would see my uncles and his friends having backyard parties with plenty of purple bags of Crown Royal's core whisky on deck. As I'm older and with refined tastes, I appreciated my few encounters with Crown Royal's higher-end Reserve expression. This weekend, I'll be checking out Crown Royal's limited-edition Marquis expression, so stay tuned for that.
Learn more here. Source:Glenfiddich
Glenfiddich is a distillery that produces Single Malt Scotch whisky in Scotland's Speyside region, and their 12-Year-Old Sherry Cask Finish is a fine start to learn about the brand. At 86 proof, I often wonder how the whisky would taste with at, say 95 or so, but this pours a solid dram.
Learn more here. Source:Glenglassaugh
Glenglassaugh specializes in Scotch whisky crafted off the coasts of Scotland, named after a village near the brand's distillery. At just under 100 proof, the Portsoy, part of Glenglassaugh's core expression, this whisky has some of those briny notes from the coastal winds. Aged in former sherry, bourbon, and port casks, all of those sweet notes from the used barrels still shine through the peat smoke. This is a winner.
Learn more here.
Portsoy spirit.ed,world whisky day,glenglassaugh portsoy Source:Glengoyne
I am completely new to the Glengoyne brand as of the last 48 hours. I don't have the deepest of dives just yet, and what I can say is that this Highland Single Malt Scotch whisky is worth seeking out. There is no peat, which is an aspect of most whiskies produced in that region, but I suppose Scotch drinkers know this going in. It's also priced just right despite being an adequately aged product.
Learn more here. Source:Glenmorangie
I know that experienced Scotch whisky drinkers can appreciate a bracing, biting sip in their drams, but for folks still getting their training wheels on, finding something easy to sip is a great way to learn. The Glenmorangie 12 Year Old The Original expression is part of the famed Highlands distillery's core lineup and is an affordable sipper that doesn't fuss about too much. It's also pretty sneaky, so make those pours sensible.
Learn more here. Source:Suntory
The House of Suntory specializes in an array of spirits produced in Japan, including its award-winning Yamazaki and Hakushu whiskies. I am actually more familiar with Suntory's Japanese gin than I am their whisky, but I've had plenty of Harmony as my neighbors always have it stocked. It is a blend of whiskies produced in Japan, and it's an easy sipper neat or on the rocks. Excited to learn more about this brand in the future.
Learn more here.
Hibiki Japanese Harmony whisky,spirit.ed,world whisky day,hibiki japanese harmony Source:Isle of Skye
Isle of Skye produces a wide range of whisky, and their 8 Years Old expression is the only one I've tried thus far, fairly recently at that. This bottle features whisky from the islands and the Speyside region, and there's a nice amount of smoky peat in there. Priced for budget consumers, it certainly doesn't drink that way.
Learn more here. Source:Monkey Shoulder
Monkey Shoulder Blended Scotch Whisky is said to be made strictly for mixing, and it does a great job as a base for the Old Fashioned, a Whisky Sour, or a Rob Roy. I've even started to have a pour over a large rock and it still kicks adequate ass.
Learn more here. Source:Old Parr
Old Parr keeps it simple with just two expressions in its lineup: Aged 12 Years and Aged 18 Years. I've had both, and this is a really approachable whisky for people still learning the category, like myself. Also, the 12 makes a killer highball, which is my preferred way to have it.
Learn more here.
Okay, so I said I wasn't going to feature any American whiskey. Please note the 'e' in that sentence. Beyoncé's SirDavis is an American Rye whisky (their spelling) with a mashbill of 51 percent rye and 49 percent malted barley. To some, that much spicy rye in a dram might turn off some, but SirDavis was created under the watchful eye of Dr. Bill Lumsden, who has worked with Scotch whiskey brands Ardbeg and Glenmorangie. I say this qualifies as whisky without the 'e' and is a dram that works well with the sherry cask finish. My whisky purists are certainly balking at this, but I'm supporting this loud and proud, because, Black, first of all, and secondly, it's Beyoncé!
Learn more here. Source:Smokehead
I recently had a bourbon finished in barrels that previously held tequila, and the results were pleasant. Smokehead's Tequila Cask Terminado expression pairs single malt in former tequila barrels, and the dance of the famed Mexican spirit's vegetal notes alongside the peated whisky works well despite not being a proof bomb. Personally, the lower proof works for me.
Learn more here. Source:The Balvenie
The Balvenie Caribbean Cask 14-Year-Old is one of the Highlands Single Malt Scotch whisky producer's core offerings and nails its rum cask finishing concept. This isn't the first whisky to use barrels that previously held rum for maturing, but it does stand far apart from most.
Learn more here. Source:The GlenDronach
The GlenDronach is a Single Malt Scotch whisky from Scotland's Highland region, and aged for 12 years in Spanish Pedro Ximénez and Oloroso sherry casks. This is a sweeter style of whisky, and could be a nice gateway for new Scotch drinkers. I've only had their 12 year as I'm not at all a baller like that. I will vouch for this bottle.
Learn more here. Source:The Macallan
The Macallan is a notable name in the world of Single Malt Scotch whisky and for good reason. I've had all of the brand's core collections and even some of its limited edition releases due to associates who also love The Macallan's classic whisky offerings. I'm featuring the Double Cask 12 Years Old expression as it's readily available and showcases what this brand's whisky is all about from the ground floor.
Learn more here.
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Francis Ford Coppola said George Lucas made him direct ‘The Godfather,' says America may fall like ancient Rome
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Francis Ford Coppola said George Lucas made him direct ‘The Godfather,' says America may fall like ancient Rome

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How Rhonda Byrne turned belief into a billion-dollar business model in the United States
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Rhonda Byrne is best known in the United States as the visionary behind The Secret , the self-help juggernaut that reignited America's obsession with the Law of Attraction. But beneath the glittering surface of her message— ask, believe, receive —lies a sophisticated commercial framework that turned a single idea into a multi-platform empire. This article explores the Rhonda Byrne business model, focusing specifically on how she monetised belief in the U.S. market through publishing, media, licensing, and digital strategies. With a sharp focus on monetisation mechanics rather than metaphysics, this article maps out how a spiritual concept evolved into a billion-dollar American business. The rise of Rhonda Byrne and The Secret 's influence on American consumer habits When The Secret first hit American bookshelves in 2006, few anticipated the cultural firestorm it would ignite. Based on New Thought philosophies and the age-old concept of manifestation, Byrne's brand of positivity offered something uniquely American: a promise that personal desire, if focused correctly, could translate into financial success, romantic relationships, or even health. The book's appeal was amplified by the Oprah effect—Byrne was featured twice on The Oprah Winfrey Show , instantly turning The Secret into a household name. But this was not merely a stroke of luck. Byrne's team had a meticulously prepared U.S. strategy: targeted marketing, viral DVD sales, and syndication-ready messaging that aligned perfectly with American consumer psychology, particularly in the post-9/11 era of anxiety and economic uncertainty. From self-publishing to global licensing: The monetisation of belief Initially self-published in DVD format in Australia, The Secret took a calculated leap into the U.S. through Byrne's independent media company, Prime Time Productions. This allowed full control over production and distribution—critical for maximising early profits and leveraging licensing rights. Once the product gained traction, Byrne negotiated with Simon & Schuster for U.S. book distribution, securing lucrative royalty terms while retaining key international rights. The licensing deals exploded from there: translated editions, branded journals, calendars, mobile apps, audio books, and classroom curricula. Byrne tapped into a global appetite, but it was U.S. licensing revenue—aided by Barnes & Noble deals and mass retail presence at Target, Walmart, and Amazon—that constituted the lion's share of initial earnings. She transformed a philosophical idea into an intellectual property portfolio. How The Secret was marketed as an American lifestyle product Rather than promoting The Secret as an esoteric text, Byrne positioned it as a lifestyle framework—accessible, digestible, and highly brandable. In the U.S., this meant aligning the brand with wellness, personal finance, self-empowerment, and productivity. Promotional materials often mirrored the aesthetics of life coaching and motivational content, appealing to the same demographic that consumed Tony Robbins seminars or Suze Orman books. The visual branding—sleek maroon tones, parchment-style fonts, and antique script—gave the illusion of ancient wisdom while being entirely repackaged for a modern American market. Byrne's U.S. strategy drew heavily on emotional branding, tapping into personal agency and aspirational living, two core pillars of American consumer culture. The spiritual economy and targeted wellness branding in the U.S. In America, the spirituality industry is less about doctrine and more about utility. Byrne's brilliance lay in her ability to reframe Law of Attraction as a toolset, not a belief system. This resonated especially with Millennials and Gen Xers looking for secular spirituality. Her products were marketed not through churches or religious circuits, but through wellness expos, YouTube testimonials, and self-help influencer networks. Additionally, the U.S. version of The Secret movement attracted an audience of women between the ages of 25 and 50—predominantly middle-class, self-motivated, and interested in holistic health, business success, and personal transformation. Byrne effectively monetised U.S. wellness branding trends decades ahead of today's meditation app and coaching subscription booms. The business backbone of the Rhonda Byrne empire Beyond the initial success of The Secret , Byrne expanded her brand into a multi-product business ecosystem. While many associate her only with books and DVDs, the full business structure involves real estate holdings, streaming services, limited-edition releases, and private publishing contracts—all orchestrated under her corporate entities registered across the U.S., U.K., and Australia. Two decades later, the Rhonda Byrne business model has evolved into a long-term revenue machine powered by repackaged content, re-releases, and evergreen messaging that continues to sell to new audiences. Product diversification: Beyond books and documentaries Byrne didn't stop with The Secret . Follow-ups like The Power , The Magic , and Hero were timed strategically for holiday seasons in the U.S., often bundled with journals, vision boards, or guided affirmations. These books were not standalone projects; they functioned as modular expansions of the same core message, enabling customers to buy into a continuity marketing loop. By 2020, Netflix premiered The Secret: Dare to Dream , a feature-length film starring Katie Holmes. The movie wasn't just content—it was an elaborate content marketing tool reinforcing the brand's legitimacy for a younger, more digitally native U.S. audience. Every product served a dual purpose: revenue and lead generation for future sales. U.S. publishing deals and royalty structures behind the scenes While Byrne retains much creative and brand control, her partnership with Simon & Schuster in the U.S. has been pivotal. Unlike typical first-time authors, Byrne reportedly negotiated above-industry royalties, sometimes as high as 25% on hardcover sales. Add to that the back-end licensing of audiobook rights through Audible and streaming rights via Netflix, and Byrne's U.S. royalty stack is deeply diversified. Also crucial: republication rights. Her business entities license older works in repackaged forms—gift editions, e-book bundles, and anniversary releases—ensuring long-tail profitability from existing content libraries. Her team leverages these deals across major American book fairs and online marketplaces, particularly Amazon and Apple Books. The role of exclusive distribution in building brand scarcity Unlike many self-help authors who flood multiple platforms, Byrne's strategy emphasized selective exclusivity. For instance, early editions of her DVDs were only available via the official The Secret website or specific American retailers. This helped build a sense of rarity and desire—similar to luxury fashion drops or limited edition sneakers. This scarcity strategy also applied to Byrne's speaking engagements and media appearances—they were infrequent but high-impact. By limiting access, she increased perceived authority and demand within American self-help and spiritual circles. Rhonda Byrne's digital strategy and influence on new-age entrepreneurship As digital platforms exploded in the 2010s, Byrne adapted quickly. She understood that the future of spiritual and motivational content wasn't on bookstore shelves but in online ecosystems. Her website, became the central node in an expanding web of content, courses, and streaming options tailored to a U.S. market increasingly hungry for 24/7 access to self-help. and monetising an online following Launched as a basic companion site in the 2000s, evolved into a subscription-based streaming platform offering exclusive content, including affirmations, masterclasses, guided visualisations, and member-only film access. Users could pay monthly or annually—introducing a recurring revenue model uncommon in spiritual publishing at the time. Beyond video content, the site hosts affiliate products, branded merchandise, and ticketed digital events, all monetised through e-commerce integrations and Stripe-based payment portals. The platform also leverages email funnels and behavioural tracking, retargeting U.S. users with product suggestions and exclusive offers. Byrne's influence on the U.S. motivational speaker circuit While Byrne herself is not a prolific public speaker, her influence shaped the U.S. motivational speaker economy. Speakers at events like Mindvalley Live or Hay House summits frequently cite The Secret , with some even licensing Byrne's messaging in seminars. In return, Byrne's team has engaged in content partnerships and cross-promotion across high-traffic U.S. podcasts and social media channels. This integration not only enhanced visibility but created downstream revenue—many motivational coaches now serve as de facto brand ambassadors, funneling new American audiences back to The Secret ecosystem. How her brand shaped online coaching and wellness marketing models The Byrne brand prefigured the now-common coaching economy—think Law of Attraction coaching, manifestation mentors, and mindset consultants. Many of today's digital wellness entrepreneurs credit The Secret as their inspiration and often structure their business models similarly: digital downloads, email courses, private Facebook communities, and branded merchandise. Her approach gave rise to a template for belief monetisation: package an ideology, attach it to a lifestyle, build community, and layer it with content upsells. This structure is now common among American wellness influencers and spiritual coaches. A unique business legacy: What Rhonda Byrne's model tells us about U.S. spirituality commerce Rhonda Byrne didn't just publish a book—she catalysed an entire economic movement rooted in individual agency, emotional branding, and spiritual consumerism. In the United States, where belief and capitalism often intersect, Byrne's business model offers a textbook case of how spiritual ideologies can be turned into commercial IP portfolios. Her influence on U.S. self-help media and Gen Z spiritual entrepreneurs From TikTok manifestation videos to Instagram pages filled with affirmation quotes, Byrne's legacy is imprinted across Gen Z spiritual commerce. Many younger entrepreneurs now build businesses by combining social media virality with spiritual frameworks—exactly what Byrne did before the era of influencers. Her success proved that there's a scalable audience in America for content that blends hope, empowerment, and consumerism—and that spiritual messaging can be both emotionally resonant and highly profitable. Precursor to influencer-driven wellness empires in America Byrne's empire predated the influencer economy, yet foreshadowed it. Like today's YouTubers or meditation app founders, she built a niche, created high-conversion content, and scaled vertically across platforms. From that perspective, Byrne can be seen as a proto-influencer—except her product wasn't herself, it was belief itself. Modern figures like Jay Shetty or Gabby Bernstein have replicated aspects of the Rhonda Byrne business model, monetising mindfulness, manifestation, or spiritual insight via digital memberships, workshops, and product sales. Why the Rhonda Byrne business model may become a Harvard case study Given its unique blend of ideology, IP management, media strategy, and emotional marketing, the Rhonda Byrne business model offers a rich case study for American business schools. It intersects key subjects: branding, publishing economics, cultural psychology, and platform monetisation. In many ways, it's a model of soft power capitalism, where personal transformation fuels commercial transactions. Conclusion: Rhonda Byrne and the monetisation of belief in America's digital spiritual economy Rhonda Byrne's billion-dollar success was never just about The Secret —it was about strategically packaging belief for a country where hope sells. Her brand preceded the modern wellness boom, prefigured the influencer monetisation playbook, and created a repeatable framework for how spiritual ideas can thrive in America's digital economy. Like Calm or Headspace, Byrne built a business not from tangible products, but from an emotional and cognitive experience. The difference? She did it before mobile apps or Instagram ever existed. As U.S. consumers continue to spend billions on spiritual self-help, Rhonda Byrne's model remains a blueprint for monetising metaphysics—one that continues to shape the future of belief-driven capitalism in America. This article is intended for informational and editorial purposes only. It does not constitute endorsement or promotion of any individual, company, or entity mentioned. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.

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