Boat's new ad says it's time to ditch the clout and get real
This Mother's Day, Boat, India's audio and wearable brand, and Blinkit, the go-to name for quick-commerce, have launched a cheeky and thought-provoking campaign aimed at Gen Z - because 'Happy Mother's Day' deserves more than just an Instagram story.
The campaign features popular content creator Satish Ray delivering a hilariously sharp message to all the kids who think a filtered throwback selfie and a cryptic caption are enough to thank their moms. Spoiler: they're not.
In classic PSA (Public Service Announcement) style, Ray calls out the trend of performative appreciation, reminding the audience that moms deserve more - like an actual gift. And that's where Boat and Blinkit come in.
The campaign promotes Boatt's stylish smartwatch - Boat Enigma series as the perfect Mother's Day gift, while Blinkit's fast delivery ensures that even the last-minute crowd can redeem themselves - just in time.
'This campaign is our way of nudging young people to go beyond 'social' and make Mother's Day truly special,' said spokesperson at Boat. 'It's funny, it's real, and it comes with an easy solution — thoughtful gifts delivered instantly.'
Watch the video here:
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