Apparel Group and Go Colors launch first international store at Dubai's Silicon Central Mall
Dubai, UAE – Apparel Group proudly announces the international debut of Go Colors with the launch of its first store outside India at Silicon Central Mall, Dubai. This strategic expansion brings Go Colors' extensive range of everyday and occasion-based bottomwear to a new global audience, marking a key milestone in the brand's global growth journey.
Founded in India, Go Colors has built a strong presence across the country with a wide network of over 750 stores and a product portfolio that spans across all occasions offering more than 50 bottomwear silhouettes in an extensive palette of colors, with inclusive sizing options designed to cater to women and girls across different age groups and body types.
In Dubai, Go Colors has entered into a partnership with Apparel Group, one of the region's leading retail conglomerates. The collaboration marks a strategic step forward for both companies—extending Go Colors' reach into international markets while introducing a distinct, function-forward fashion label to Apparel Group's diverse brand portfolio. Notably, this also represents Apparel Group's first partnership with an Indian-born fashion brand in the UAE.
'This is a significant step for us as we expand outside India.' said Gautam Saraogi, CEO & Founder of Go Colors. 'Dubai is a diverse and dynamic market, and we're excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal collaborator for this milestone. The Middle East presents a promising opportunity for growth, and Dubai is a strategic starting point for our journey in the region.'
Neeraj Teckchandani, CEO of Apparel Group, added: 'At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. Go Colors' distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our commitment to offering versatile fashion options for every customer. We're excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East.'
The Dubai store will house a curated selection of products, including leggings, denims, trousers, joggers, and other bottomwear essentials designed to work across different occasions — from casual to workwear looks. The expansion signals Go Colors' growing ambitions in international markets, starting with the Middle East.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About AppCorp Holding:
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment. For more information, visit https://www.appcorp.ae/#vision
About Go Colors
Go Colors [Go Fashion (India) Limited], a publicly listed company in India, is a leading brand specializing in women's bottom wear. Our extensive collection offers a diverse range of colors and styles to complement any top, all conveniently available under one roof. Go Colors has a network 750 plus exclusive brand stores across India and is also present in 2000 plus large format stores. Our product portfolio spans across all occasions offering more than 50 bottomwear silhouettes in an extensive palette of colors, with inclusive sizing options designed to cater to women and girls across different age groups and body types. Committed to offering premium quality products, we strive to maintain affordability without compromising on quality. Additionally, with 750 plus stores across India, our brand is easily accessible to customers nationwide. www.gocolors.com
Prem Ramachandran
The Dream Earth
Dubai, UAE
Email: prem@thedreamearth.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
2 hours ago
- The National
Dubai's biggest lender Emirates NBD to start charging for remittances
Emirates NBD, Dubai's biggest bank by assets, will start charging fees for international transfers made via its app or online banking from September 1. The bank will charge a fee of Dh26.25 for remittances, including those made through DirectRemit, it said in an email to customers. DirectRemit is a platform that allows customers to transfer money via online or mobile banking in 60 seconds to countries including India, Pakistan, Sri Lanka, Egypt, the Philippines and the UK. Emirates NBD will also charge a fee of up to Dh26.25 for recalling and cancelling local and international transfers, it said. The move by the lender may prompt other banks to start imposing fees on remittances and may be a boon for exchange houses who offer lower charges, an analyst said. 'Introducing a Dh26.25 fee from September 2025 marks a shift, and as the largest local bank sets the tone, it's possible others may follow,' Dhruv Tanna, associate vice president at DIFC-based investment and wealth management firm PhillipCapital, told The National. Some lenders such as RAK Bank already impose a fee for international transfers, charging Dh15.75 for the Philippines and Dh26.25 for India, according to its website. Mashreq bank has zero fees for Pakistan and India, but charges a flat fee of Dh26.25 for the Philippines, according to its website. Others such as FAB have zero transfer fees for instant transfers to countries including India, Pakistan, Philippines, Sri Lanka, the UK and the EU, according to its website. 'For exchange houses, this presents a renewed opportunity to attract price-sensitive customers with lower transfer fees and competitive rates. Still, many mid- to high-income customers may continue to choose banks for the convenience, even with a nominal charge,' Mr Tanna said. Based on World Bank data, remittances to low- and middle-income countries are expected grow by 2.3 per cent in 2024 and 2.8 per cent in 2025, reaching $690 billion in 2025. Remittances by expatriates in the UAE and wider region to their home countries are a major source of foreign currency inflows for those economies.
Khaleej Times
2 hours ago
- Khaleej Times
UAE travel: Emirates extends cancellation of flights to and from Tehran until July 5
Dubai's flagship carrier Emirates on Saturday said its flights to and from Tehran, Iran, will remain suspended till July 5, 2025. The decision comes as Iran's airspace remains closed for airlines despite the Israel-Iran ceasefire that followed a 12-day conflict between the two countries. UAE airlines have mostly resumed their operation as scheduled prior to the air war. Flightradar24 said: 'flight routes are returning to near-normal in the Middle East' after bombs and missiles". Data showed that airlines are also avoiding Syrian airspace due to geopolitical tension in the region. Emirates, the Dubai-based carrier and the world's largest international airline, said operations to Baghdad will recommence on Tuesday, July 1, 2025, and Basra on Wednesday, July 2, 2025. Customers connecting through Dubai to Iraq will be accepted for travel at their point of origin. It added that customers connecting through Dubai with final destinations in Iran will not be accepted for travel at their point of origin until further notice. 'Customers impacted by flight cancellations must contact their travel agency for rebooking,' it said. 'The safety of our passengers, employees and operations will always be our top priority,' it said.
Khaleej Times
2 hours ago
- Khaleej Times
UAE: Travelling from Sharjah this summer? Airport reveals busiest days
Sharjah Airport announced on Saturday a significant increase in travel volume to and from the emirate during the peak summer season, with over 800,000 passengers expected to travel from July 1 to 15, 2025. It said a comprehensive plan has been prepared to provide a seamless travel experience for all passengers during the first two weeks of July. Earlier, Dubai Airports, Emirates and Etihad Airways issued advisories, asking passengers to come early and opt for online check-in due to peak summer travel. A large number of UAE residents travel during summer to their home countries and cooler climes. UAE residents have started resuming travel plans after a ceasefire to the Iran-Israel war was announced following recent geopolitical tensions in the region, including an Iranian strike on a US base in Qatar. Most UAE airlines fully resumed their scheduled operations a few hours after the Iranian attack. In its latest update on June 25, Sharjah-based Air Arabia said as regional airspace continues to open, it is gradually resuming operations on previously suspended flights. 'Sharjah Airport urges passengers to arrive at the airport three hours before their flight to avoid any potential delays in completing travel procedures. Passengers are also advised to communicate with their airlines in advance to verify flight times and any updates,' it said on Saturday. Sharjah Airport Authority (SAA) assured that it has intensified efforts around the clock with teams and customer service staff working to provide necessary support, respond to passenger inquiries, and guide them in using the airport's smart services and innovative technologies with ease.
