
The over-the-counter medicine scientists say may raise your dementia risk
If you're among the one in three adults who struggles with seasonal allergies, the one in 10 dealing with some form of insomnia, or are among the millions dealing with the occasional cold or cough, chances are you've got drugs containing diphenhydramine in your medicine cabinet. But what you may not realize is that for years doctors have been steadily warning against taking too much of the stuff.
Diphenhydramine is the active ingredient in countless over-the-counter medications. Originally approved to prevent and treat allergy symptoms, the drug has since become popular for its ability to also treat a range of other issues that include motion sickness, anxiety, cold symptoms, nausea, insomnia, and even Parkinson's disease.
Though diphenhydramine certainly has proven benefits, a preponderance of data shows there are reasons to exercise caution when taking it—especially with newer and safer alternatives available.
(Scientists knew this drug was useless—but you've been using it for decades.)
"Taking diphenhydramine is not without risk, especially as the duration of use increases," says Sayantani Sindher, a pediatrician, allergist, and immunologist at Stanford Health Care. Some of these risks include weight gain, diminished cognitive function, memory impairment, and poor sleep quality. Mounting research also suggests it is linked to higher odds of developing neurodegenerative diseases like dementia.
Despite such adverse effects, Sindher calls diphenhydramine "one of the most commonly abused medications in the United States.' She says this is, in part, because it's so prevalent in many over-the-counter formulations that treat countless everyday ailments that "consumers can unknowingly take larger doses than needed."
A spokesperson for the Consumer Healthcare Products Association—an organization that represents the over-the-counter medicine industry—told National Geographic that 'it's important to underscore that these products are not intended for long-term use.' Like all medicines, the spokesperson added, 'responsible use is essential.' What is diphenhydramine and how does it work?
Developed mid-century by American chemist George Rieveschl and first approved by the U.S. Food and Drug Administration (FDA) in 1946, diphenhydramine is what's considered a first-generation antihistamine.
Histamine is a chemical the body's immune system produces as a way of neutralizing allergens and fighting off pathogens. While some histamine is useful, too much can cause unwanted symptoms such as watery eyes, sneezing, coughing, or itchy skin. Antihistamines help prevent this by blocking the effects of histamine—though some antihistamines do so more thoroughly than others.
(Here's how different cold and flu drugs work.)
For example, newer antihistamines—known as second-generation antihistamines—usually block histamine receptors everywhere in the body except the brain and central nervous system. But first-generation antihistamines like diphenhydramine do the same while also blocking histamine receptors in the brain and central nervous system.
When diphenhydramine crosses the blood-brain barrier this way, research shows it affects the body's natural sleep-wake cycle and can trigger feelings of sleepiness. This makes the drug a popular go-to for treating insomnia. Crossing the blood-brain barrier also allows the drug to suppress the medullary region of the brain that's responsible for coordinating the cough reflex—making diphenhydramine also helpful for treating cold symptoms.
But this crossing of the blood-brain barrier also blocks another neurotransmitter, called acetylcholine. "Acetylcholine is key to memory, attention, and muscle movements," says Harita Shah, a pediatrician and clinical assistant professor of medicine at the University of Chicago Medicine. This is why diphenhydramine is also considered an anticholinergic—a class of drugs used to treat movement disorders.
Such upsides comes with downsides though as taking even recommended doses of diphenhydramine can cause "side effects like drowsiness, confusion, dry mouth, constipation, and trouble urinating," says Shah. Blurred vision and delirium can also occur, though not as frequently. (The spokesperson for the Consumer Healthcare Products Association acknowledged that the common side effects of taking diphenhydramine 'such as drowsiness or dry mouth' are 'well-established.')
Other less common side effects include "increased appetite, weight gain, dizziness, postural hypotension, and possible cardiac arrhythmia," says Gordon Sussman, a professor of medicine at the University of Toronto.
But what really worries scientists more are some of the more serious emerging risks associated with the drug.
For one, studies show that "learning is impacted in young adults taking diphenhydramine,' says Anna Wolfson, an allergist and immunologist at Massachusetts General Hospital and co-author of a 2022 research paper that urges the medical community to 'move on' from the drug.
One noted clinical trial demonstrated cognitive impairment when participants who took just a 50-milligram dose of diphenhydramine experienced lower memory retention and difficulty focusing compared to individuals not taking the drug.
(The problem with natural sleep aids.)
These diminished cognitive abilities can also worsen with age, says Sindher. She explains that the drug remains in older bodies longer than it does in children and adolescents—eventually for as long as 18 hours. "This relatively long half-life risks results in daytime sedation the following day and explains poor concentration and attention," she explains.
This is one reason, 'people who take diphenhydramine are more likely to get in car accidents or have more balance-related fractures and other injuries," says Sussman. Increased dementia risk
Longer-term use is even more worrisome as multiple studies show that diphenhydramine may also be linked to an increased risk neurodegenerative disease development.
This includes a prominent 2015 study published in JAMA Internal Medicine that found that people who took diphenhydramine daily for at least three years had a 54 percent higher risk of developing dementia than people who took the same dose for three months or less. Subsequent Europe-based research and a study from the University of British Columbia demonstrate similar findings.
(The reason dementia rates are rising is surprisingly simple.)
Although the exact mechanism behind these increased neurodegenerative risks is "still not known," says Shah, the long-term use of anticholinergic medicines like diphenhydramine 'has been shown to permanently alter the brain's structure, neurotransmission capabilities, and chemical pathways."
Even if you're only taking the drug for a short time, doctors say you should still be mindful of the risks of overconsumption. "Taking excessive amounts of diphenhydramine within 24 to 48 hours...can result in toxicity," says Corey Hannah Basch, a professor of public health at William Paterson University in New Jersey. "A toxic dose can lead to serious symptoms including seizures, confusion, rapid heart rate, hallucinations, urinary retention, and ataxia."
Indeed, in the past five years, the FDA has twice had to warn against the "serious heart problems, seizures, coma, or even death" that can accompany taking high doses of diphenhydramine and similar drugs. It did so once in 2020 and again in 2022 in response to social media trends that encouraged people to misuse the drug.
Compounding concerns is the fact that no one knows for sure how much diphenhydramine will be toxic. "An 'overdose' would be different for each person," says Wolfson. Basch agrees, noting that "there is broad medical consensus that diphenhydramine toxicity is dose dependent," and that "the severity of symptoms depends on the amount ingested."
One commonly cited study shows that worrisome but moderate symptoms of toxicity can occur when taking as little as 0.3 grams of diphenhydramine, but that its most severe symptoms, "including coma and death," Basch says, "were observed at doses of 1 gram or higher." But this higher amount may be much smaller in children, elderly adults, and people with certain medical conditions, Sussman warns.
Such concerns are why "several organizations, including the Global Allergy and Asthma European Network, support diphenhydramine being available only as a prescription" and not in its current over-the-counter form, says Jennifer Namazy, a clinical professor of medicine in the division of allergy and immunology at the Scripps Clinic healthcare system in California.
Diphenhydramine continues to be FDA approved for certain uses—including treating short-term problems such as "acute treatment of severe allergic reaction" among older populations who are at greater risk of harmful side effects, according to safety criteria from the American Geriatrics Society.
But for these people and most of the rest of us, 'the use of diphenhydramine as a first-line treatment for allergic conditions and most other situations is no longer recommended — especially with the wide availability of second-generation antihistamines as an alternative," says Aikaterini Anagnostou, a professor of pediatrics and director of the food allergy program at Texas Children's Hospital & Baylor College of Medicine.
Sindher agrees and says that second-generation antihistamines like loratadine (Claritin), cetirizine (Zyrtec), and fexofenadine (Allegra) "have limited, if any, ability to cross the blood brain barrier, which results in fewer anticholinergic side effects."
"While diphenhydramine has been trusted for decades, its impairment effects and toxicity potential make it less ideal for routine use," echoes Basch. "It's always wise to re-evaluate longstanding medications like diphenhydramine—especially when newer options offer similar relief with fewer risks."

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


San Francisco Chronicle
8 minutes ago
- San Francisco Chronicle
Gangs and merchants sell food aid in Gaza, where Israel's offensive has shattered security
DEIR AL-BALAH, Gaza Strip (AP) — Since Israel's offensive led to a security breakdown in Gaza that has made it nearly impossible to safely deliver food to starving Palestinians, much of the limited aid entering is being hoarded by gangs and merchants and sold at exorbitant prices. A kilogram (2.2 pounds) of flour has run as high as $60 in recent days, a kilogram of lentils up to $35. That is beyond the means of most residents in the territory, which experts say is at risk of famine and where people are largely reliant on savings 21 months into the Israel-Hamas war. Israel's decision this weekend to facilitate more aid deliveries — under international pressure — has lowered prices somewhat but has yet to be fully felt on the ground. Bags of flour in markets often bear U.N. logos, while other packaging has markings indicating it came from the Israeli-backed Gaza Humanitarian Foundation — all originally handed out for free. It's impossible to know how much is being diverted, but neither group is able to track who receives its aid. In the melees surrounding aid distributions in recent weeks, residents say the strong were best positioned to come away with food. Mohammed Abu Taha, who lives in a tent with his wife and child near the city of Rafah, said organized gangs of young men are always at the front of crowds when he visits GHF sites. 'It's a huge business,' he said. The U.N. says up to 100,000 women and children are suffering from severe acute malnutrition, aid groups and media outlets say their own staffers are going hungry, and Gaza's Health Ministry says dozens of Palestinians have died from hunger-related causes in the last three weeks. When the U.N. gets Israeli permission to distribute aid, its convoys are nearly always attacked by armed gangs or overwhelmed by hungry crowds in the buffer zone controlled by the military. The U.N.'s World Food Program said last week it will only be able to safely deliver aid to the most vulnerable once internal security is restored — likely only under a ceasefire. 'In the meantime, given the urgent need for families to access food, WFP will accept hungry populations taking food from its trucks, as long as there is no violence,' spokesperson Abeer Etifa said. In the alternative delivery system operated by GHF, an American contractor, Palestinians often run a deadly gantlet. More than 1,000 Palestinians have been killed by Israeli troops while seeking food since May, mainly near the GHF sites, according to the U.N. human rights office, witnesses and local health officials. The military says it has only fired warning shots when people approach its forces, while GHF says its security contractors have only used pepper spray or fired in the air on some occasions to prevent stampedes. 'You have to be strong and fast' A man in his 30s, who insisted on anonymity for fear of reprisal, said he had visited GHF sites about 40 times since they opened and nearly always came back with food. He sold most of it to merchants or other people in order to buy other necessities for his family. Heba Jouda, who has visited the sites many times, said armed men steal aid as people return with it and merchants also offer to buy it. 'To get food from the American organization, you have to be strong and fast," she said. Footage shot by Palestinians at GHF sites and shared broadly shows chaotic scenes, with crowds of men racing down fenced-in corridors and scrambling to grab boxes off the ground. GHF says it has installed separate lanes for women and children and is ramping up programs to deliver aid directly to communities. The U.N.'s deliveries also often devolve into deadly violence and chaos, with crowds of thousands rapidly overwhelming trucks in close proximity to Israeli troops. The U.N. does not accept protection from Israel, saying it prefers to rely on community support. The Israeli military did not respond to emails seeking comment about the reselling of aid. Israel denies allowing looters to operate in areas it controls and accuses Hamas of prolonging the war by not surrendering. 'There is no policy of starvation in Gaza, and there is no starvation in Gaza,' Israeli Prime Minister Benjamin Netanyahu said Sunday. The situation changed dramatically in March For much of the war, U.N. agencies were able to safely deliver aid, despite Israeli restrictions and occasional attacks and theft. Hamas-led police guarded convoys and went after suspected looters and merchants who resold aid. During a ceasefire earlier this year, Israel allowed up to 600 aid trucks to enter daily. There were no major disruptions in deliveries, and food prices were far lower. The U.N. said it had mechanisms in place to prevent any organized diversion of aid. But Israel says Hamas was siphoning it off, though it has provided no evidence of widespread theft. That all changed in March, when Israel ended the ceasefire and halted all imports, including food. Israel seized large parts of Gaza in what it said was a tactic to pressure Hamas into releasing hostages abducted in its Oct. 7, 2023, attack that ignited the war. As the Hamas-run police vanished from areas under Israeli control, local tribes and gangs — some of which Israel says it supports — took over, residents say. Israel began allowing a trickle of aid to enter in May. GHF was set up that month with the stated goal of preventing Hamas from diverting aid. Since then, Israel has allowed an average of about 70 trucks a day, compared to the 500-600 the U.N. says are needed. The military said Saturday it would allow more trucks in — 180 entered Sunday — and international airdrops have resumed, which aid organizations say are largely ineffective. Meanwhile, food distribution continues to be plagued by chaos and violence, as seen near GHF sites or around U.N. trucks. Even if Israel pauses its military operations during the day, it's unclear how much the security situation will improve. With both the U.N. and GHF, it's possible Hamas members are among the crowds. In response to questions from The Associated Press, GHF acknowledged that but said its system prevents the organized diversion of aid. 'The real concern we are addressing is not whether individual actors manage to receive food, but whether Hamas is able to systematically control aid flows. At GHF sites, they cannot,' it said. Hamas has denied stealing aid. It's unclear if it's involved in the trade in aid, but its fighters would be taking a major risk by operating in a coordinated way in Israeli military zones that U.N. trucks pass through and where GHF sites are located. The UN says the only solution is a ceasefire U.N. officials have called on Israel to fully lift the blockade and flood Gaza with food. That would reduce the incentive for looting by ensuring enough for everyone and driving down prices. Another ceasefire would include a major increase in aid and the release of Israeli hostages, but talks have stalled. Hamas started the war when its fighters stormed into Israel, killing some 1,200 people, mostly civilians, and abducting 251 hostages. Fifty captives are still being held in Gaza. Israel's retaliatory offensive has killed over 59,000 Palestinians, according to Gaza's Health Ministry, which has said women and children make up more than half the dead. It does not distinguish between civilians and combatants in its count. The ministry is part of the Hamas-run government and is run by medical professionals. Israel has disputed its figures without providing its own.
Yahoo
9 minutes ago
- Yahoo
How to Maximize the Health Benefits of Walking
Credit - Ruslan Dashinsky—Getty Images Walking has many demonstrated health benefits: improving heart health, lowering blood sugar, burning calories for weight loss, and improving muscle tone. But most of the research on walking has focused on how long people walk, not how quickly. Recent studies have hinted that altering your walking pace—which has become popular as Japanese walking (also known as interval walking)—might have additional benefits. In a study published in the American Journal of Preventive Medicine, researchers led by Dr. Wei Zheng, professor and director of the Vanderbilt University Epidemiology Center, studied whether walking pace made a difference in people's health. They studied 86,000 people who reported how much they walked each day, as well as other health-related activities such as their diet and whether they smoked or drank alcohol. Over 17 years, the researchers tracked their death rates and correlated mortality to their walking pattern. They found that people who walked at a faster pace for at least 15 minutes a day had a lower risk of dying during the study period than those who walked more slowly. Both groups lowered their risk of death during that time, but the reduction was more impressive among those who regularly walked at a brisker pace. Read More: Why Walking Isn't Enough When It Comes to Exercise While those findings may not be entirely surprising, Zheng says the trial focused on a group of people who aren't typically part of exercise studies. About half of the people in the trial made less than $15,000 a year, and two-thirds of the participants were Black. Studies have documented that these groups 'are at high risk of many diseases including diabetes and hypertension,' says Zheng—so the lower mortality rate is especially reassuring, since it represents a relatively low impact and low cost way to improve health. Current government health recommendations advise moderate exercise for at least 30 minutes most days of the week, and Zheng says that his study shows that even 15 minutes a day can provide benefits. That's good news for people who may currently be sedentary and for whom starting an exercise program can be challenging. 'If you walk just 15 minutes a day, which is below the recommended level [of exercise], you still benefit,' he says. And while the results showed that people who walked the fastest had the greatest reduction in mortality, Zheng says it's important to remember that even people walking at a slower pace showed some benefit. That suggests that if people continue walking, even at a slower pace, and add a few minutes of faster paced walking into their regimen, they could increase their health benefits. Such interval training has long been popular in exercise regimens, but the latest data suggest it applies to walking as well. Contact us at letters@


Newsweek
8 hours ago
- Newsweek
How a Viral Image Is Fueling the Fight over Reports of Starvation in Gaza
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Photographs of a young Palestinian child appearing to suffer from severe malnutrition have emerged over the past week as a new symbol of the humanitarian crisis in the Gaza Strip, where the war between Israel and the Palestinian Hamas movement is grinding on amid repeated failed ceasefire initiatives. But the images have also set off a firestorm of controversy, with a number of sources arguing that one-and-a-half-year-old —photographed being cradled by his mother, Hidaya—also suffered from underlying conditions contributing to his emaciated state, and that his "non-emaciated" brother was cropped out of the photos. While few deny that Palestinians in Gaza are faced with dire and deteriorating living conditions, the debate is playing out as Israeli officials and supporters of Israel's war aims contend that reports of mass hunger in the besieged territory are exaggerated and deliberately engineered to fit a narrative backed by Hamas. Hidaya, a 31-year-old Palestinian mother, carries her sick 18-month-old son Mohammed al-Matouq, who is also displaying signs of malnutrition, inside their tent at the Al-Shati refugee camp, west of Gaza City, on July 24, 2025. Hidaya, a 31-year-old Palestinian mother, carries her sick 18-month-old son Mohammed al-Matouq, who is also displaying signs of malnutrition, inside their tent at the Al-Shati refugee camp, west of Gaza City, on July 24, 2025. OMAR AL-QATTAA/AFP/Getty Images "There is no starvation in Gaza, no policy of starvation in Gaza, and I assure you that we have a commitment to achieve our war goals," Israeli Prime Minister Benjamin Netanyahu declared on Sunday. But as the United Nations and international humanitarian organizations argue otherwise, one of the Israeli premier's closest allies, President Donald Trump also cast doubt on Netanyahu's claim when asked by a reporter if he agreed with it. "I don't know. I mean, based on television, I would say not particularly because those children look very hungry," Trump said Monday, adding that there is "real starvation in Gaza" and "you can't fake that." A New Flashpoint Photographs of the young Matouq first appeared in a July 23 front-page article by the Daily Express, a right-leaning British tabloid. They were quickly featured on a number of international outlets, including BBC, CNN, The Guardian, NBC News, The New York Times and The Washington Post. Photographs of Mohammed al-Matouq were printed on the front pages of newspapers around the world. Photographs of Mohammed al-Matouq were printed on the front pages of newspapers around the world. NEW YORK TIMES, DAILY EXPRESS Most coverage included Matouq's image to reinforce reporting about the humanitarian situation in Gaza, with many including additional visuals and sources, such as local and international aid workers. Yet the majority of the articles did not reference that Matouq also suffered from other ailments, as alleged by investigative journalist Michael Collier, who is supportive of Israel's war efforts. In a series of X posts, Collier accused mainstream media outlets on Sunday of manipulating Matouq's plight without highlighting that he had cerebral palsy, hypoxia and a "serious genetic disorder," citing what he said was a May 2025 medical report issued in Gaza. "You exploited the image of a child with cerebral palsy to push a lie about famine," Collier wrote in a follow-up post Monday directed toward several major outlets who featured Matouq's image. "You did this because you are all running campaigns to demonise Israel. You did not care anything about the truth. You saw an image you could use - or abuse - and ran with it." "In doing so, you ignored the real story: Mohammed is medically vulnerable," Collier added. "He needs specialised formula and medication." Collier's reporting was backed up by the pro-Israel monitor Honest Reporting, which further accused major news outlets of failing to reveal Matouq's reported preexisting diseases. "Every outlet that promoted this false narrative must update their coverage to reflect the full truth: Muhammad has a medical condition," the organization wrote Sunday. "He is not simply a victim of starvation, and the image has been presented in a misleading and incomplete way." Getty Images, which hosts several photos of Matouq and his mother taken by a photographer from the Turkish news agency Anadolu, described the child as "sick" and "also displaying signs of malnutrition" in accompanying captions. A Newsweek search of Getty's database found numerous photos of other Palestinians, both children and adults, also displaying signs of malnutrition in recent imagery taken from Gaza. Newsweek has reached out to Collier, the Israeli Consulate General in New York, the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) and the U.N. World Food Program for comment on this story. People walk with sacks of flour delivered after trucks carrying humanitarian aid entered northern Gaza on July 27, 2025, coming from the Zikim border crossing. People walk with sacks of flour delivered after trucks carrying humanitarian aid entered northern Gaza on July 27, 2025, coming from the Zikim border crossing. BASHAR TALEB/AFP/Getty Images 'Starvation Is Widespread' Many international humanitarian organizations, including U.N. agencies, have accused Israel of blocking a sufficient amount of aid from reaching Gaza, exacerbating desperate conditions for the territory's approximately two million people. The Gaza-based Palestinian Health Ministry, which is overseen by the territory's Hamas-led government, reported Saturday that five more people had died of starvation, bringing the total number of deaths due to hunger in Gaza since the war began on October 7, 2023, to 127, including 85 children. Israel announced in March it would block the flow of aid into Gaza, arguing that such shipments were being diverted by Hamas for the group's benefit. Israel later authorized one organization, the U.S.-backed Gaza Humanitarian Foundation, to operate in select distribution points. The U.N. has rejected offers to coordinate with the Gaza Humanitarian Foundation, arguing that the group's system put Palestinian lives at risk amid repeated reports of violence emerging at aid distribution sites. Israel has accused the U.N. of failing to facilitate the entry of aid convoys into Gaza due to its lack of cooperation. Amid growing international pressure, Israel announced last week that it would begin to allow Arab countries such as Jordan and the United Arab Emirates to resume airdropping aid packages into Gaza. The Israel Defense Forces (IDF) then announced Sunday that its forces would begin a daily "tactical pause" for humanitarian purposes in three areas: Gaza City, Deir al-Balah and Musawi. The announcement was welcomed by U.N. agencies, including the World Food Program, which noted in its statement Sunday that "some 470,000 people are enduring famine-like conditions" and "people are dying due to a lack of humanitarian assistance." Tess Ingram, Middle East and North Africa spokesperson for the United Nations Children's Fund (UNICEF), argued the situation remained critical. "The evidence from the Gaza Strip is clear – malnutrition is rising, fast, due to the lack of food, safe water and nutrition treatments," Ingram told Newsweek. "Starvation is widespread and it is killing people, especially children." She testified that colleagues in Gaza had spoken with mothers "who are watching their babies waste away in front of them, and medics who are despairing about their inability to save them." She said UNICEF has also conducted interviews with children "who were injured in the desperate search for food, or watched a parent be killed in front of them while trying to get a little bit of aid." "This crisis is manmade and entirely preventable," Ingram said. "Aid of all types must be allowed to enter the Gaza Strip at scale, immediately. UN agencies, including UNICEF, and our humanitarian partners must be able to safely collect that aid from crossings and distribute it to families in need, wherever they are." An Israeli soldier stands guard next to humanitarian aid at the Kerem Shalom crossing between southern Israel and the Gaza Strip on July 27, 2025. An Israeli soldier stands guard next to humanitarian aid at the Kerem Shalom crossing between southern Israel and the Gaza Strip on July 27, 2025. CARLOS REYES/AFP/Getty Images Information Warfare As charged narratives continue to swirl over the war in Gaza, the constant stream of visuals emerging from the conflict continue to prove influential in shaping the perceptions of observers, including officials. Trump's recent reference to televised footage as the basis for his skepticism over Netanyahu's claim that starvation was non-existent in Gaza was not the first time the president has cited media coverage in his comments on the conflict. In a March 2024 interview with the Israel Hayom newspaper, Trump asserted that "Israel made a very big mistake" in releasing footage of its offensive in Gaza. "These photos and shots—I mean, moving shots of bombs being dropped into buildings in Gaza—and I said, 'Oh, that's a terrible portrait,'" Trump said at the time. "It's a very bad picture for the world. The world is seeing this." W.J.T. Mitchell, a noted media theorist and professor at the University of Chicago, argued that the role of "visual images is crucial" in the information war currently raging against the backdrop of the conflict between Israel and Hamas. "They have an immediate impact on the viewer, and make it much harder to deny what is going on," as does "the testimony of objective observers and humanitarian workers (who are also suffering—and fainting while they work—from malnutrition)," Mitchell told Newsweek. Mitchell also said it was important to distinguish between "misinformation, which is simply incorrect or doubtful," and "disinformation, which is the deliberate attempt to mislead and deceive." "It is the essential feature of propaganda," he added. "And then there is 'gaslighting,' which is the systematic attempt to confuse viewers and sow distrust in media. This strategy is effective in making people doubt what they see, or — even worse — refuse to look at the evidence because it is upsetting."