How much every Premier League club charge for shirts as eye-watering prices rocket
Millions of football fans are facing a hike in the cost of replica shirts this season - with families hardest hit. Premier League giants including manchester -united-fc> Manchester United and Arsenal, are charging a staggering £85 for their latest kit.
The mega wealthy clubs have both slapped £5 on to the price of their shirts, amid calls to stop pushing fans' loyalty. Man City, Newcastle Utd, Liverpool and Aston Villa have also increased prices by the same amount, the equivalent of six per cent.
Tottenham froze its shirt price at £85, while Chelsea froze prices at £84.99. In total, 11 clubs have hiked prices of adult shirts this season, according to official club websites.
Everton, Brighton, Brentford and Crystal Palace raised prices by £5, while Wolves added a modest £2 to their shirts. Wolves and Premier League new boys Burnley and Sunderland are charging fans the lowest amounts for shirts, all priced at £60.
Everton, Tottenham and Chelsea are selling the most expensive kids' shirts. Everton increased the junior price by £10, taking the cost to £65, the equivalent of an 18 per cent price rise. Tottenham froze prices at £65, while Chelsea froze this season's child shirt price at £64.99.
Arsenal, Aston Villa, Man Utd, Leeds United and Crystal Palace have all increased prices by £5. At the other end of the spectrum, Brentford and Wolves have the cheapest shirts, priced at £45. The average price of a Premier league kids shirt has reached £56.25
.Inflation-busting price rises are fuelling a black market in fake shirts. They are sold openly via social media, including one site called DHGate.
Newcastle Utd fan James Smith, 37, of Consett, Co Durham, was at St James Park with children Freddie, 10, and Elsie, eight, this weekend. He said: "I don't know many people who are willing to pay £70 or £80 for a shirt when you can get a fake one for £15.
"I think most fans would be prepared to pay £50 for a shirt and maybe £35 for a junior kit. Many people get the retro shirts these days but even more are going to DHGate. They are selling them for £15 and there is still a margin for profit for them.
"The only way you get a genuine one these days is as a gift for Christmas or birthdays. They are just too much for ordinary fans, especially if you have kids. People also buy the away or third choice kit as they don't change as often."
Claire Nicholl, a university education manager, has just bought the new Newcastle United kit for her son Jack, 17. Both are loyal season ticket holders but Claire said: "You pick them up and think 'I am not paying that'. If you get a name of a player on the back then it is even more.
"But we have done that before and it is no good when the players are sold. We are true Newcastle supporters and season ticket holders. It would be different if the money for the shirts was going to the club to improve the stadium, or to sign players. But it is not."
Brentford's new kit has a one year-cycle, after previously running a two-year cycle, the only club in the Premier league to do so. This year, the club's home kit celebrates 100 years of red and white, and the club's partnership with front of shirt sponsor, Hollywoodbets, will end after 2025/26, in line with the Premier League's voluntary ban on front-of-shirt gambling sponsors.
It is understood the club intends to return to a two-year cycle, to keep their kits affordable and sustainable, subject to partnership agreements. Stadia Agency, a sports digital PR company, has spent months researching the black market in football shirts for Casino Kings, betting partners of Wigan Athletic and Hartlepool Utd. They found the average discount is 82.7 per cent on this season's adult shirt, or £62 off, and 76.1 per cent or £43 on the kids' version.
Several clubs, including Man City Newcastle, now sell the version of the shirt worn by players on the pitch; it costs £120 for the Toon top. It costs another £38 for the shorts, and £20 for the socks in the official Newcastle Utd club shop. The Magpies' green away shirt with the Premier League badge added is £95; it is £111 with a player's name on the back; the women's team replica shirt is £85. One seller told would-be buyers on DHGate: "Only £14. Don't pay Spurs £85!"
Fake Manchester United shirts were being offered online for 15 US dollars, the equivalent of £11.63. One fan posted a Red Devils shirt with the name on the back, selling for £140. He told his followers: "And you wonder why people go to other sites."
Newcastle is donating £5 from every adult shirt sold via official channels before the end of August to the Newcastle United Foundation, to boost grassroots and social impact initiatives across the North East. The Premier League has no control over pricing at individual clubs; their spokesperson declined to comment as did a spokesperson for Newcastle United.
Shirt prices
Adult
2025-26 2024-25 Change
Arsenal £85 £80 +£5 (+6%)
Aston Villa £85 £80 +£5 (+6%)
Fulham £85 £80 +£5 (+6%)
Liverpool £85 £80 +£5 (+6%)
Man City £85 £80 +£5 (+6%)
Man Utd £85 £80 +£5 (+6%)
Newcastle £85 £80 +£5 (+6%)
Tottenham £85 £85 -
Chelsea £84.99 £84.99 -
Everton £80 £75 +£5 (+7%)
Forest £75 £75 -
West Ham £75 £75 -
Brighton £70 £65 +£5 (+8%)
Leeds £70 £70 -
Bournemouth £65 £65 -
Brentford £65 £60 +£5 (+8%)
Palace £65 £60 +£5 (+8%)
Burnley £60 £60 -
Sunderland £60 £60 -
Wolves £60 £58 +£2 (+3%)
AVERAGE £75.50 £72.64
Kids
2025-26 2024-25 Change
Everton £65 £55 +£10 (+18%)
Tottenham £65 £65 -
Chelsea £64.99 £64.99 -
Arsenal £60 £55 +£5 (+9%)
Aston Villa £60 £55 +£5 (+9%)
Fulham £60 £60 -
Liverpool £60 £60 -
Man City £60 £60 -
Man Utd £60 £55 +£5 (+9%)
West Ham £60 £60 -
Bournemouth £55 £55 -
Brighton £55 £55 -
Leeds £55 £50 +£5 (+10%)
Newcastle £55 £55 -
Burnley £50 £50 -
Palace £50 £45 +£5 (+11%)
Forest £50 £50 -
Sunderland £50 £50 -
Brentford £45 £45 -
Wolves £45 £45 -
AVERAGE £56.25 £54.50
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Metro
16 minutes ago
- Metro
Good, bad and outright hilarious Fantasy Premier League team names for 2025-26
The Fantasy Premier League (FPL) deadline is fast approaching and players have been busy building their squads for the 2025-26 season, but the big decision is picking a team name. Metro has put together a full list of the good, bad and outright hilarious team names players have been selecting for the new Premier League campaign. Read on for the best, worst and funniest FPL team names if you are still struggling to pick one ahead of the opening game of the season on Friday, August 15. In The Mixer: Exclusive analysis, FPL tips and transfer talk sent straight to your inbox every week – click here and sign up before Friday to make sure you don't miss the first edition. Sometimes you can't go wrong with a classic FPL team name. Here are some of the best we've seen in recent years: 3 Men and a Bebe 50ShadesOfAndyGray ABCDE FC Absolutely Fabregas Alisson Blunderland Backstreet Moyes Blink 1-Eto'o Boly Pocket Cesc and the City Ctrl + Alt + De Laet Delph & Safety Dzeko & the Bunnymen Fiddler on the Huth Flying Without Ings Game Of Throw-Ins Gangsters Allardyce Giroud Awakening HuttonDressedAsLahm Khedira Pin Drop Klopps and Robbos Krul and the Gang Le Saux Solid Crew Löw Island Luke Kyle Walker Men Behaving Chadli Michu at De Gea Ba MurderOnZidanesFloor Neville Wears Prada Norfolk n' Good Obi 1 Kenobi 0 Pjanic! At The Disco Smack My Bilic Up Sound of the Lloris TAA Very Much The Cesc Pistols The Martial Mata LP Tinchy Sneijder Who Ate All Depays? Some FPL players name their team after a specific player. For example, a team dedicated to Nathan Ake has been named 'Ake Breaky Heart' – in reference to the country song made famous by Billy Ray Cyrus. AbraDubravka Ait Nouri Geller Ake Breaky Heart Arne Hole's A Goal Arteta-tete Ashley Old Ayew Being Served Back of the Neto Bacuna Mateta Bad to the Bowen Ballon D'awson Bangers and Rashford Ben Mee Shake Mee Berge King Bernard's Poch Blazinchenko Squad Born in a Barnes Botman and Robin Botman Begins Bowen 747 Bowen Arrow Boys In Dahoud Brennan Jerry's BrokebackMount10 Bruno Dos Tres Calafiori Sunshine Carson Dioxide Castagne Me Now Castagne Supernova Champagne De Cordova Cheesy Garnachos ChickenTikkaMoSalah Clyne of Duty Cobra Kai Havertz Come Digne With Mee Comme Ci Konsa Curious Jorginho Dango Unchained Darwin Theory Diaz Nother Day DropItLikeIt'sSlot Ederson Ake & Palmer Egg On Your Faes Endo Story Exposed Areola Eze Come, Eze Go Fee Fi Foden FeelsLikeSummerville Femme Fatawu FullKrugMetalJacket Garnacho Chips Gilmour Girls Guantana Maupay GvardiolsOfTheGalaxy Haaland Oates Haalandaise Sauce Hakuna Mateta Hall In One Havertz Your Way Hellmans Mainoonaise Heung Like A Horse High Faivre HouseOfTheDragusin I Love Lamp(tey) I'm Yelling Timber IncogNeto IngsCanOnlyGetBetter Issa Ring Toss Game It'sOffToZirkzeeGo Just like Evans Kai Me A River Kamada Harris Keita Mooy Hart Kids See Groß Kilman Me Softly Kinder Mbeumo KudusToYou Leif Right Now Lil Eze Vert Livin' Saliba Loca Lord and Savio Los Porro Hermanos Losing My Reguilon LoveTheWaySzoboszlai Major League Saka Malo Gusto: Bad Fart Matty Cash Hoes MattyCashInTheAttic McGinn and Tonic McKenna Kick It? Men with Van De Ven Mings of Power Minteh Fresh Mitomavirus More Tea Vicario? Mudryk To Life Name's Not Andre M8 Netflix and Chilwell Nkunku Clock Not Isakly Sure Now I'm a Baleba Øde Toilette Odegaarden Partey Ødeparfum Okoli Dokily Old Havertz Kai Hard Omari Me OnanaMataPlea Palmer Violets Paqueta Crisps PARTEYNEXTDOOR Pinky and De Bruyne Pomegranate Malacia Porro'd Time Pro Evolution Saka Quansah & Konsa Que Salah, Salah Raya Sunshine Reece's Set Pieces Rice Rice Bebe Rodri, You Plonker Ross Barkleycard Saka Potatoes Saka White Rice Saving Private Raya Schär & Schär Alike Schlupptown Dunk Shaw Thing She Sells Lascelles Shiver Me Timbers Slot Machine Slot Shaming Smith Rowe Vs Wade Smith Rowe Your Boat Snoop Udogie Dogg Solanke-panky Son hits the sky Song of Rice Of Dier Sons Of Angearchy Sorry Nic Jackson Soucek Mate Sterling Silver Stranger Ings Szobosslads Szoboszlai4aWhiteGuy Targett Practice Tarkowsky and Hutch Tha'ts NumberHwang! The Konate Kid ThomasTheFrankEngine Tielemans Square TierneyOfEverything Todibo Selector Tomiyasu,ICanBoogie TonaliAddictedtoBass Tuchel For School Two Become Son Udogie Style Under My Cucurella Uptown Dunk V 4 van de Vendetta Veiga Megadrive WeDontTalkAboutBruno WindBeneathMyMings Yoro Wizard Harry Zirkzee & I Know It Zirkzee Football Ederson Volleys Morning Traore Sonny and Schar Retro never goes out of fashion… Here are a number of FPL team names dedicated to Premier League legends as well as former players and managers. A Wenger's Endgame Air Forss One AlbrightonTheNight Amartey McFly Anelka Skelter Angus Gunns & Roses ASMR Begovic BashamTheBishop Benrahmarama BentekeFriedChicken Boom Xhaka Laca Cahills Have Eyes Cancelo Culture Cesc Pistols Champs Olise Cheesy Iheanachos Childish Firmino Crouch Potatoes DannDannDannDannDann Death cab for Guti Death Cab for Kuqi Dendonkin' Donuts DontLookBackTanganga Drinkwater Not Koke Dude Where's Micah? Dukes of Hazard Dyer Straits Emile Burlesquey Enter Shaqiri Fat Pascal Fer Fuchs Ake For Fuchs Sake Fornals Attire Fred Again.. Fred Dead Redemption Gayle Force Win Gelhardt or Go Home Hanging By A Fred Hawk Tuanzebe Hepatitus Bramble I kissed Keith Curl I Kvist a girl I'm Eric Laporte FC Ibe Did It Mooy Way Ice Ice Beagrie IfTomoriNeverComes ImLovinEngelsInstead It's Britney, Klich It'sAllGoneShaneLong Jose's A…what? Jurgen-a Love It Kabak to the Future Kanu Kick It? Keane As Mustard Keita The Door Kloppenheimer Klopps and Szobosz Knockaert Blow Koch Au Van Koeman Eileen Krul Intentions Lads on Toure Lady Yaya Lallana Del Rey Lallanas in Pyjamas Land Down Undav Let's Go Fosu-Mensah Lingardium Leviosa Love & Cesc & Matic MandalorIan Wright Mané's Not Hot Mee, My Delph & Ibe Minority Laporte Mint Bailly's MirrorSignalMalouda Molly's Arch Moura The Explorer Moves Like Xhaka Ndiaye Will Always.. Never In Doughty NevesGunoGibbsYouUp No Weimann No Cry Of Mice and Mendy On Me Gedson One Size Fitz Hall Out On Bale PickPochettino Purple Reina Rock the Gaspar Rodallega Bombs Romeu & Houllier Saint-Maximin Points Salt & Pepe Sancho Paunchez Santi Vaxxers Sarri Not Sarri Schmeichel Jackson Show Me The Mane Singing In Va Rane Sissoko Ono Slumdog Mignolet Sol Calibre Sonic Huth Soumare Lovin' Stanislas-t resort Sympathy 4 G Neville Taking Le Tiss The Wenger Boys Three's Kompany Tortoise and De Gea Turf, Blind and Dier Up The Duffy Victor Moses Lawn Werner Brothers What Samatta With U WhatScamaccaWithYou? WhenDierStartsToBurn Willian Dollar Baby Yes Ndidi Just in case you needed any more, here are some of our favourite picks… A Night In Lascelles Afternoon De Ligt Ange Management Areola Grande Bellerin Than Out Better Call Saúl De Jong Trousers Earth Wind & Maguire Elneny and the Jets Estupina Colada Groß Misconduct GuardianOfTheGulasci Gueye Pride Hotel? Thiago Howe Toon Is Now Isco Inferno Judy Haaland Just 1 Cornet 0 Klich and Collect Kodja and Maja Krafth Beer MacAwoniyi Cheese Mbeumo No.5 ModerOnTheDancefloor Muller Reus Corner NotMikeDeanForever Onana What's My Name Rubber Digne Rapids Run The Kewells Sancho Unchained TeaForTheTielemans The 40-yr-old Virgil MORE: Man Utd told to sign £10m Newcastle star in summer transfer window MORE: Ollie Watkins stance on Manchester United transfer after Benjamin Sesko bid MORE: Florian Wirtz talks up early connection with new Liverpool teammate
Metro
16 minutes ago
- Metro
England star decides 'preferred option' amid Liverpool and Newcastle interest
Marc Guehi has reportedly picked out Liverpool as his favoured option should he depart Selhurst Park, but Crystal Palace are still yet to receive any formal offers for the defender this summer. The 25-year-old has established himself as one of the most highly regarded and sought-after centre-backs in Premier League football since leaving boyhood team Chelsea for Palace back in 2021. A string of assured performances at Euro 2024 only enhanced Guehi's reputation and the likes of Manchester United, Chelsea, Arsenal, Newcastle and Liverpool all expressed an interest in signing the England international following last summer's tournament. Newcastle, in particular, pushed hard to get a deal over the line right up until the deadline, but saw several bids rejected for Guehi, who was subsequently named Palace's club captain ahead of the 2024/25 season. However, Guehi's future has once again been the subject of intense speculation in recent weeks and the Magpies remain in the hunt for the Chelsea academy product, with Eddie Howe keen for defensive reinforcements at St James' Park. In The Mixer: Exclusive analysis, FPL tips and transfer talk sent straight to your inbox every week – click here and sign up before Friday to make sure you don't miss the first edition. According The Guardian's Ed Aarons, Guehi would be 'happy' to stay put at Palace to see out remainder of his contract, which is due to expire in June 2026. But Liverpool are said to be Guehi's 'preferred option' and the centre-half would jump at the chance to join the Premier League champions should the opportunity arise. While Palace have not yet been tempted with any bids for Guehi, the club could be prepared to do business should they receive an offer in the region of £40million. Guehi has made 155 appearances in all competitions across his four years at Selhurst Park and last season wrote himself into Palace history as he captained the club to FA Cup glory at Wembley. Prior to Palace's famous victory over Manchester City, Guehi refused to provide any assurances over his future with the Eagles. 'I think the most important thing is just always doing the best that I can for this football club. I come in every day and I try to be the same,' he said. 'I try to work hard. And you know, this football club has given me a lot. I'm still under contract at this football club, so my focus is always at this football club. 'So, you know, for me, the most important is just doing the best I can and seeing where the future holds.' Speaking to talkSPORT in June, Jermaine Pennant tipped Guehi to replace Ibrahima Konate at Anfield, with the latter rumoured to be attracting strong interest from Real Madrid. 'If Liverpool are in for Marc Guehi, that signals to me that Konate is more on the side of leaving,' the former Liverpool winger said. 'I'm thinking, is this a situation like Real Madrid and Trent Alexander-Arnold, where Liverpool are saying to Guehi, 'Just see your contract out and we will look after you'? 'Because Konate is in the same situation, he's in the last year of his contract and they haven't agreed a deal. 'So Liverpool might be saying to him, 'Look, Konate's going to go at the end of this season, Marc Guehi, you see out your contract and come, join us for a free and we're prepared to offer you this'. 'I could see that happening.' For more stories like this, check our sport page. Follow Metro Sport for the latest news on Facebook, Twitter and Instagram. MORE: Man Utd told to sign £10m Newcastle star in summer transfer window MORE: Ollie Watkins stance on Manchester United transfer after Benjamin Sesko bid MORE: Florian Wirtz talks up early connection with new Liverpool teammate
Metro
16 minutes ago
- Metro
Man Utd told to sign £10m Newcastle star in summer transfer window
Ben Foster has urged his former club Manchester United to sign Newcastle goalkeeper Nick Pope in the summer transfer window. Foster feels the Red Devils are 'absolutely crying out for a goalkeeper' before the 2025-26 Premier League season gets underway in 10 days. United's No.1 goalkeeper Andre Onana picked up a hamstring injury last month and has not played in any of the club's friendlies over the summer. Onana is hoping to return for the start of the season – but even when he's been fit – he's faced widespread criticism for his performances and errors. United have been linked to a number of goalkeepers this summer and saw a loan bid rejected for Aston Villa's Emiliano Martinez. In The Mixer: Exclusive analysis, FPL tips and transfer talk sent straight to your inbox every week – click here and sign up before Friday to make sure you don't miss the first edition. The Red Devils have also reportedly been interested in signing Paris Saint-Germain superstar Gianluigi Donnarumma. Foster, though, has urged United to take a look at Newcastle star Pope in the summer window, which remains open until September 1. Newcastle paid £10m to sign Pope from Burnley in 2022 – and Football Insider claim it would take £10-£15m to recruit him from the Magpies. The 33-year-old has been capped 10 times by England to date and faces competition from new signing Aaron Ramsdale at Newcastle this season. 'Manchester United are crying out for a goalkeeper, absolutely crying out for a goalkeeper,' Foster said on his YouTube channel. 'Honestly, you'd do so much worse than getting Nick Pope. Man United don't necessarily just go all-out play straight from the back, that's not their style anyway. 'I think Nick Pope can still play out from the back, by the way. I'm not demeaning him, he can still play out from the back. 'But if you're looking to get it to the forward areas as quickly as possible, Nick Pope is your boy. And he will stop goals, it's as simple as that. More Trending 'Onana's had this big injury at the start of pre-season, he's looking like he'll only get back fit maybe just for the start of the season. 'But you don't want that from your goalkeeper, you want him to have had four, five pre-season games under his best, weeks and weeks of training, get that into the legs. 'And there was also a lot of questions raised at the end of last season thinking he will probably not be the first-choice goalkeeper.' Pope has played a total of 95 games for Newcastle to date across all competitions and has plenty of Premier League experience. MORE: Ollie Watkins stance on Manchester United transfer after Benjamin Sesko bid MORE: Florian Wirtz talks up early connection with new Liverpool teammate MORE: Michael Owen makes Premier League top-four prediction ahead of new season
