Bernama Strengthens Global Media Ties With Russia's TV BRICS, Rossiya Segodnya
By By Arul Rajoo Durar Raj
ST. PETERSBURG (Russia), June 19 (Bernama) -- The Malaysian National News Agency (Bernama) has signed a strategic partnership with two major Russian media agencies, TV BRICS and Rossiya Segodnya, on Thursday, to strengthen cooperation in the field of information and communication.
The partnership aims to strengthen bilateral relations through the exchange of news materials, joint content production and broader editorial collaboration, in line with efforts to provide a more comprehensive international perspective to audiences in Malaysia and globally.
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Through the Memorandum of Understanding (MoU) with TV BRICS, both parties will share news content in English, collaborate on producing media programmes, and explore research initiatives related to the media industry.
Meanwhile, the MoU with Rossiya Segodnya focuses on the exchange of news articles as well as technical and editorial support to journalists.
Chief executive officer Datin Paduka Nur-ul Afida Kamaludin signed on behalf of Bernama. Also present was Editor-in-Chief Arul Rajoo Durar Raj.
TV BRICS Chairman Ivan Polyakov and First Deputy-in-Chief of Rossiya Segodnya media group (Sputnik's parent company) Sergey Kochetkov signed on behalf of their respective agencies.
The agreements were signed on the sidelines of the 19th General Assembly of the Organisation of Asia-Pacific News Agencies (OANA), currently taking place here.
Nur-ul said under both agreements, the agencies involved are also committed to maintaining journalistic standards by ensuring accurate attribution, complying with intellectual property rights and fostering mutual understanding through professional media interactions.
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