Up-market hotels take luxury living to a high-rise level
Capital Gain
Australia's largest hotel operator, Accor, will brand a Burleigh Heads apartment building that has sweeping views of Surfers Paradise under its luxury Mondrian marque.
Buying a home connected to a favourite or upmarket hotel brand is becoming more common. Owners in the apartment building will be able to call on the hotel's room service or concierge, and use its full suite of amenities.
Taking advantage of the trend, Accor has launched its high-end Mondrian Residence apartments on the Gold Coast offering owners in the building access to the adjoining international five-star Mondrian Gold Coast hotel.
Speaking on the Gold Coast before an Accor leaders summit, executives Jean-Jacques Morin, Duncan O'Rourke and Adrian Williams, overseeing the Pacific region, said branded residences are gaining traction and more are being ear-marked across Australia.
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Williams said developers and buyers recognise the lifestyle and investment benefits of the branded residence concept, which are now benchmarks for the hotel sector. Developers can add a premium to the price of their apartments, knowing buyers will pay more for a home in a tower named after a well-known, up-market brand.
The $400 million Gold Coast development covers 4037 square metres of prime beachfront land at Burleigh Heads at the southern end of the Gold Coast. The complex consists of two towers, one housing a 208-room hotel which opened in early June, and the other a complex of 89 luxury residential apartments which are all sold.
It was developed by the Brisbane-based Vitale Projects.
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