
Bonnie Blue's 'controversial' Channel 4 documentary '1000 Men and Me' suffers fresh blow as firms pull adverts as the content 'glamorises porn'
The show, which was broadcast on Tuesday, has been heavily criticised for glamorising porn and some companies have decided they don't want their products associated with the adult content star.
And it's not just businesses, as the children's commissioner has also demanded the broadcaster remove adverts from the documentary.
The shocking programme followed Bonnie Blue, real name Tia Bellinger, as she geared up to complete her goal of having sex with 1,000 men in 12 hours.
The Channel 4 show followed the adult content creator, providing behind-the-scenes insight and interviews.
However it has been criticised for failing to challenge the star or the men involved and the wider impacts on attitudes towards sex.
The programme did not pixelate any nudity and included clips from Bonnie Blue's stunt including a snippet of the star having sex with three men at the same time.
In reaction to the documentary, card payment service Visa, juice brand Cawston Press and vodka brand Smirnoff, which is owned by drinks company Diego, have told Channel 4 they did not want their products associated with the controversial content.
They added they did not want their products promoted because it was not in line with their advertising guidelines and company values.
The broadcaster has also been slammed for making the programme freely available to under-18s via the app and its on demand player despite it being shown at 10pm after the watershed.
While viewers under 18-years-old are technically blocked from such content, there is no age verification process and the show was released just days after new rules were introduced to social media sites to improve children's online safety.
Children's commissioner Dame Rachel de Souza said: 'This documentary risks taking us a step back by glamorising, even normalising, the things young people tell me are frightening, confusing and damaging to their relationships.'
Ian Katz, chief content officer at Channel 4, defended the documentary, telling the Sunday Times that it is 'clearly a legitimate subject' as Bonnie Blue is a 'huge phenomenon' who has 'transformed the porn industry'.
He also claimed Blue was sufficiently challenged about her actions in the programme.
It comes after the star was kicked out of a Premier League game in May- but not before performing a vulgar gesture.
The programme did not pixelate any nudity and included clips from Bonnie Blue's stunt including a snippet of the star having sex with three men at the same time
Blue was ejected from the Chelsea away end as the team fought it out against Nottingham Forest for the a Champions League berth.
Footage posted online showed a member of Forest's 'response team' speaking to a companion of Bonnie - before ushering the pair out.
However, the adult actress mimicked a sex act before turning to leave - then stopped to bend over provocatively in front of the security guard.
The clip was posted online with the caption 'Bonnie blue just got kicked out of the away end wtf' and shows fans booing as she was escorted out.
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