
India's Smartphone Market Grows 7% To Reach 39 Million Units In April-June
"Heightened competition beyond the top five is reshaping India's smartphone landscape, as premium incumbents and design-led challengers refine their playbooks,' said Sanyam Chaurasia, Principal Analyst. Apple ranked sixth in Q2 2025, with the iPhone 16 family accounting for over 55 per cent of its shipments, while the iPhone 15 and 13 continued to drive demand across price tiers.
According to the report, Vivo (excluding iQOO) led the market with 8.1 million units shipped and a 21 per cent market share. Samsung followed in second place with 6.2 million units and a 16 per cent market share. OPPO (excluding OnePlus) climbed to third with 5 million units, edging past Xiaomi, which also shipped 5 million. realme completed the top five with 3.6 million units.
'With limited organic demand, India's smartphone market in H2 2025 will hinge more on channel execution than product launches,' stated Chaurasia. Brands are actively locking inventory with distributors and retailers through channel incentive programs ahead of the upcoming festive season in India. These include high-value rewards – ranging from foreign trips to vehicle rewards – tied to performance during Monsoon sales, Durga Puja and Diwali cycles, the report said.
Retail infrastructure upgrades are gaining pace, with improved booth setups, structured shelf placements and stricter quarterly targets for promoter engagement and in-store execution. At the same time, brands are doubling down on affordability by expanding long-tenure financing options, especially for mid- to high-end models.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


India Today
an hour ago
- India Today
Apple launches AppleCare One, single Rs 1,700 plan covers 3 devices with damage protection
Apple has introduced a new subscription service called AppleCare One in a bid to simplify how users protect their devices. Priced at $19.99 per month (roughly Rs 1,700), the plan lets users cover up to three Apple devices under a single umbrella, with the option to add more gadgets for $5.99 (around Rs 500) per month each. It's designed for people who own multiple Apple products like iPhones, iPads, or Apple Watches and want an easier, more affordable way to manage service and support. Starting July 24, the service will be available to users in the US through Apple's website, retail stores, or directly via an iPhone, iPad or key benefit of AppleCare One is simplicity. Instead of juggling multiple AppleCare+ plans for different devices, AppleCare One pulls everything into one monthly payment. The coverage includes protection against accidental damage (drops and spills), as well as battery support and priority access to Apple's customer service. Theft and loss protection, which was previously only available for iPhones, has now been extended to iPads and Apple Watches too. That could be a big plus for people who use their iPad or Watch regularly on the users already deep into the Apple ecosystem, this new plan could help cut down on costs. Apple says subscribing to AppleCare One instead of three separate AppleCare+ plans could save users up to $11 each month (roughly Rs 950). And most importantly, it doesn't matter which three products you choose — the price remains the same regardless of the device type. Another interesting part of AppleCare One is that you don't need to buy a new iPhone, Mac or iPad to enrol. Devices up to four years old (headphones must be less than a year old) can be added to the plan, as long as they're in good condition. To confirm that, Apple might ask for a diagnostic check on your device or at a nearby Apple your plan is also pretty easy. If you trade in a device with Apple, it'll automatically be removed from your AppleCare One plan and replaced with the new one. Since it's a monthly subscription, there's no long-term lock-in, and users can adjust which devices are included whenever they want.'At Apple, we're focused on creating and delivering exceptional experiences,' said Bob Borchers, Apple's vice president of Worldwide Product Marketing. 'Built on the trusted foundation of AppleCare+, AppleCare One extends that same reliability and makes it easier than ever to protect the products you love and depend on.'The catch? The plan is currently only launching in the US, and there's no word yet on when or if it will arrive in other regions like India.- Ends


Time of India
an hour ago
- Time of India
iPhone 17 Pro, iPhone 17 Pro Max may lose ‘key' display differentiator but gain new one
Apple is said to be preparing to launch its next smartphone lineup, potentially dubbed the iPhone 17 series , this fall. This new generation is expected to feature a fresh addition: an ultra-thin iPhone 17 Air . For years, the Cupertino-based giant has offered a smooth 120Hz refresh rate and always-on capabilities – a key differentiating factor for its Pro iPhone variants. However, recent rumours suggest that this exclusive advantage might be coming to an end but gain another unique display feature to set them apart. Citing latest leaks, 9to5mac reports that all models in the upcoming iPhone 17 series are said to receive a high refresh rate display. However, the iPhone 17 Pro models are rumoured to get new technology – anti-reflective and enhanced scratch-resistant properties – potentially ensuring that the more expensive Pro models retain a distinct premium appeal. This technology might be akin to the nano-texture glass Apple has offered on its Pro Display XDR, Studio Display, and recently on the M4 iPad Pro, which reduces glare and enhances durability. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This Could Be the Best Time to Trade Gold in 5 Years IC Markets Learn More Undo ProMotion for all rumoured iPhone 17 models The report says that Apple is expected to bring ProMotion support to its entire 2025 lineup, including the: iPhone 17 iPhone 17 Air iPhone 17 Pro iPhone 17 Pro Max While details are scarce, the 'new' display on Pro models may effectively serve as the differentiator. Furthermore, implementing this feature on the iPhone 17 Pro may provide a compelling reason for users to still opt for the premium models, even as 120Hz ProMotion becomes standard across the board.


Hindustan Times
2 hours ago
- Hindustan Times
iOS 26 release date: Here's when the new update could roll out to iPhone users
Apple has recently rolled out the iOS 26 beta 4 version for developers, and it is expected to release the public beta verison of the new iPhone update in the coming days. But when can iPhone users expect a stable release? Well, iOS 26 will officially launch with the iPhone 17 series in September. Apple will officially launch iOS 26 with iPhone 17 series; however, other iPhone users may get the update a week later.(Apple) On the other hand, the older iPhone models could get the iOS 26 update within a week of the iPhone launch event. Therefore, we may have to wait until the mid of september to officially get our hands on the hyped iOS 26 update. This year, Apple has made some significant UI changes to iOS 26, bringing a new Liquid Glass interface, enhanced customisations, upgraded Apple Intelligence features, and much more. Therefore, let's check out the expected iOS 26 release date. Also read: Apple somewhat saves 'Liquid Glass' for iPhones with iOS 26 beta 4 update iOS 26 release date Apple's new iOS 26 update is expected to roll out this September to all compatible iPhone users. If we look at Apple's previous years' record, the new software update is released within a week of the new-gen iPhone launch event. Last year, the iPhone 16 series was launched on September 9, and iOS 18 was released on September 16 (Monday). This applies the same for the 2023 iPhone launch; the iPhone 15 series was launched on September 12, and iOS 17 was rolled out on September 18 (Monday). Also read: iPhone 17 Air likely to get 12GB RAM upgrade: Know what's coming In 2025, the expected launch date for the iPhone 17 series is between September 8 to September 12. Considering the previous years schedule, we expect Apple to follow a similar timeline this year as well. Therefore, we can expect the iOS 26 release around September 15 to September 19. Currently, we are awaiting iOS 26 public beta, which is expected to roll out before the end of July to compatible iPhone models. iOS 26-compatible iPhone models iPhone 16 series, iPhone 16e iPhone 15 series iPhone 14 series iPhone 13 series iPhone 12 series iPhone 11 series iPhone SE (2nd generation and later) iOS 26 update: What's coming? As mentioned above, iOS 26 will get Liquid Glass UI, bringing changes to the design of app icons, first-party apps, animations, control centre, and others. The update will bring new AI-powered features such as Live Translation, visual intelligence gets on-screen search feature, more styles in Image Playground, and others. Additionally, Apple is bringing new features to Maps, Apple Music, and a whole new Game app for iPhones as well.