logo
New Report Reveals the Value of Strategy Plus Increasing Responsibility for Internal Audit Leaders

New Report Reveals the Value of Strategy Plus Increasing Responsibility for Internal Audit Leaders

LAKE MARY, Fla., March 10, 2025 /PRNewswire/ -- Internal audit functions that are more strongly aligned with overall organizational strategy are more likely to have sufficient funding. That's according to a new survey of senior internal audit professionals, released today by The IIA's Internal Audit Foundation, in partnership with AuditBoard, at the annual Great Audit Minds (GAM) conference in Orlando. The results underscore the value that internal audit functions provide when they play a strategic role within organizations, along with internal audit's expanding scope of responsibilities.
According to the 2025 North American Pulse of Internal Audit Survey, internal audit functions that are fully aligned with strategic objectives have a 31-percentage-point advantage in funding compared to those that are somewhat aligned. Underscoring the importance of strategic alignment, chief audit executives (CAEs) look forward to providing more advisory services in the future to respond to the strategic priorities. Currently, internal audit activity is comprised of 75% assurance and 25% advisory work for most functions. However, CAEs seek to increase advisory work to 40% going forward, according to last year's Vision 2035 report.
'Internal audit executives understand that closely aligning their activities with organizational goals allows them to play a more strategic role,' said Anthony Pugliese, CIA, CPA, CGMA, CITP, President and CEO of The IIA. 'Technology is the path of the future, with internal auditors integrating more tools to increase efficiency and effectiveness. This enables the profession to take on a broader role, meeting the demands of an evolving business environment and affirming our increasing importance and relevance.'
A growing percentage of CAEs have responsibility for enterprise risk management (ERM) at their organizations – nearly one-third in 2024, compared to only 24% nine years earlier. Other common areas of responsibility are fraud (47%), Sarbanes-Oxley (SOX) (36%), and ethics/whistleblower programs (33%).
Technology and GenAI Implementation for Audit Activities
The percentage of CAEs reporting the use of GenAI for internal audit activities has more than doubled since last year, rising from 15% to 40%, highlighting the profession's growing adoption of technology.
When it comes to technology skills in general, data analytics are seen as foundational to internal audit activity. More than three quarters of CAEs said data analytics was the technology skill they most sought to enhance among staff, and more than 90% said adoption of data analytics was essential for the future of the profession. Beyond data analytics skills, other priority areas for staff development include communications and collaboration (53%), cybersecurity (51%), and IT (46%).
As the risk environment continues to demand new skills and knowledge from practitioners, The IIA continues to provide essential resources to help functions upskill and keep pace with the evolving risk landscape.
The Pulse report has been conducted annually since 2008, serving as a valuable resource for internal audit leaders to benchmark their progress against peers across multiple sectors including financial services, non-profit, public, and private sectors.
'The Pulse of Internal Audit report provides practitioners with invaluable insights into the state of the profession, highlighting key trends and shifts within internal audit functions across North America,' said Warren Stippich, Jr., CIA, CRMA, CPA, President of the Internal Audit Foundation and National Managing Principal – Advisory Services Quality and Risk at Grant Thornton Advisors LLC. 'The findings are an annual opportunity for CAEs and practitioners to assess their functions' priorities and operations against their peers and gain a deeper understanding of how they can continue to optimize their audit activities.'
Additional Findings
Staff and Budget Trends
Internal audit staff growth has stabilized to near pre-COVID levels. The percentage of functions with staff growth has stayed consistently around 25% since 2022. (For context, functions with staff growth dropped from 29% to 18% as a result of the COVID pandemic.)
Last year, 34% of CAEs reported a budget increase, while only 11% reported a budget decrease.
Nearly 70% of CAEs had to recruit to fill a new position or a vacant position last year. Even among smaller functions (4 to 9 FTEs), recruiting was necessary for nearly half of CAEs.
Audit Plan Priorities
Operational auditing (19%), financial reporting (16%), and compliance/regulatory reviews (14%) tend to make up the largest portions of audit plans on average.
Functions also consistently invest a large amount of effort toward cybersecurity and IT audits – with a combined average of 17%.
Outsourced Services
As the responsibilities of the internal audit profession diversify and expand, CAEs use outsourcing to expand capacity and obtain specialized skills.
For respondents overall, outsourcing is used for cybersecurity (38%), IT (36%) and Sarbanes-Oxley (21%).
For CAEs in publicly traded companies, the allocation for Sarbanes-Oxley rises to 54%).
For CAEs in financial services, outsourcing for cybersecurity climbs to 49%, and IT to 53%.
Download the full Pulse Survey report.
Methodology
The 2025 North American Pulse of Internal Audit survey was conducted from October 3 to November 14, 2024. Respondents primarily came from organizations headquartered in the United States (85%) and Canada (10%), with the remaining 5% coming from the Caribbean or outside North America.
The report speaks to current conditions and long-term trends for internal audit budgets, staff, audit plans, risk assessments, and more.
About the Internal Audit Foundation
The Internal Audit Foundation is the preeminent global resource, in strategic partnership with The IIA, dedicated to elevating and empowering the internal audit profession by developing cutting-edge research and programs. The Foundation helps current and future internal auditors stay relevant by building and enhancing their skills and knowledge, ensuring organizations are equipped to create, protect, and sustain long-term value.
About The Institute of Internal Auditors and the Internal Audit Profession
Internal auditing is an independent, objective assurance and advisory service designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of governance, risk management, and control processes.
The Institute of Internal Auditors (The IIA) is an international professional association that serves more than 260,000 global members and has awarded more than 200,000 Certified Internal Auditor (CIA) certifications worldwide. Established in 1941, The IIA is recognized throughout the world as the internal audit profession's leader in standards, certifications, education, research, and technical guidance. For more information, visit theiia.org.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

The Rise of Big Data Industry in Guizhou: Transformation from "Growing out of Nothing" to "Big Data Valley"
The Rise of Big Data Industry in Guizhou: Transformation from "Growing out of Nothing" to "Big Data Valley"

Yahoo

time2 hours ago

  • Yahoo

The Rise of Big Data Industry in Guizhou: Transformation from "Growing out of Nothing" to "Big Data Valley"

GUIYANG, China, Aug. 1, 2025 /PRNewswire/ -- A news report by During the Spring Festival of 2025, the homemade animation blockbuster Nezha 2 topped the charts and gained a cumulative box office of over 15.4 billion yuan. Behind the iconic scenes of molten lava pouring out of the void chasm and the battle of billowy deluge, the massive rendering computing power served as a pillar, of which the Gui'an Supercomputing Center in Guizhou undertook the computing tasks for over 40% of the special effect shots, turning out to be a model of cultural and creative business deeply integrated with computing power. Relying on its leading computing infrastructure, the province has provided cloud rendering computing power services to more than 200,000 users in over 50 countries and regions around the world. As a crucial node of the computing power development in Guizhou, the phase 2 supporting project for the east-data-west-computing Gui'an New Area computing industry cluster is approaching the final conclusion, with a progress rate of over 85%. This computing center is scheduled to serve as cloud-based data center in Gui'an, to further consolidate the local computing power on the existing basis of 200P, and attract the clustering of movie and television rendering, game production and other businesses at a faster pace. The computing power service for movie and television rendering is an epitome of Guizhou's efforts to empower all walks of life with big data industry. From financial risk control, precise weather forecasting and modern agriculture, to intelligent manufacturing, innovative medical and health care, and trade circulation, diverse data elements and mighty computing power are remolding the visionary landscapes of many sectors. The province keeps reinforcing its digital infrastructure to support the digital transformation of various industries. Statistics show that Guizhou's intelligent computing scale has attained 85 Eflops with the proportion of intelligent computing exceeding 98%, thereby serving as a prime mover for innovations and breakthroughs of AI and big data application. This year, Guizhou has officially published the Action Plan of Guizhou Province for Promoting High-quality Development of Artificial Intelligence (2025-2027), and endeavored to leverage the ultralarge-scale intelligent computing resources to achieve coordinated development of computing power, empowerment and industry, and accelerate the transformation of AI technological innovations and industrial applications. Five major tasks have been deployed to expand intelligent computing capacity, guarantee high-quality data supply, boost the development of industrial large models, cultivate intelligent industries and optimize digital ecology. Guizhou proposes to expedite the construction of the east-data-west-computing pivotal node, and build a national intelligent computing highland, so that its total computing power scale will record 260 Eflops by 2027. The efforts on optimizing and upgrading the computing power dispatching platform, and developing a homemade computing power supportive service platform can ensure the efficient supply of computing power resources, which in turn deepen the adaptation and application of domestic computing power in key fields such as government affairs and medical care. If computing power is taken as the engine, high-quality data can be deemed as the future-proof "high-purity fuel". In the process of developing data resources, Guizhou plans to build a full-chain data governance system encompassing "acquisition—storage—governance—utilization—appraisal". The province will give priority to 50+ high-quality industrial datasets, establish a public data directory system, explore the model of "government licensed operation + innovative application by enterprises", and propel the data circulation of meteorology, medical care and other sectors in an orderly manner. Recently, Guizhou's first batch of digital intelligence industrial parks were officially inaugurated, aiming to concentrate on the development of high-quality datasets, the cultivation of data annotation ecology, and the empowerment by AI industry, and form an innovative ecosystem featuring "physical space clustering, specialized service support, and coordinated development of industry chains". It has been explicitly defined that the province-wide data system should advance industrial upgrading centered on the "Four Data Missions—Market—Optimization" working mechanism, which is to develop high-quality datasets through public data utilization, expand the capacity of market players through business invitation and investment attraction, strengthen the intellectual support through talent introduction and cultivation, promote concentrated development through construction of specialized parks, explore the market through targeted supply-demand matchmaking, and create a favorable business environment through policy optimization. The triumph of the blockbuster Nezha 2 empowered by Guizhou computing power epitomized the evolution of the "China Big Data Valley "from a data storage center to a platform characterized by integrated storage and computing and prioritized intelligent computing. From the farsighted layout of intelligent computing resources to the supply of high-quality data elements, and then to the institutional innovation of "Four Data Missions—Market—Optimization", Guizhou is taking a systematic approach to combine the forces of computing power, data and institutional system to deepen the integration between AI and real economy. It has been proven by Guizhou's transformation that even in deep inland, one can still seize the momentum of digital development to inspire the future. View original content to download multimedia: SOURCE Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance, Traffic on AI Platforms
Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance, Traffic on AI Platforms

Yahoo

time2 hours ago

  • Yahoo

Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance, Traffic on AI Platforms

Similarweb Ltd. (NYSE:SMWB) is one of the tech stocks to buy according to analysts. On July 28, Similarweb launched its new GenAI Intelligence Toolkit to provide businesses with a view of their brand performance across AI platforms. The toolkit combines AI Brand Visibility and AI Traffic, allowing companies to understand how they are represented on AI platforms like ChatGPT, Gemini, Perplexity, Grok, and CoPilot, and the value of AI-generated traffic to their digital marketing and sales efforts. A man in black suit holding a tablet looks at stock market data on a monitor. Photo by Tima Miroshnichenko on Pexels The offering is crucial as GenAI is shifting the digital marketing landscape away from traditional search. According to Similarweb's estimates, in June this year alone, AI platforms generated over 1.1 billion referral visits, which marked a substantial year-over-year increase of 357%. The GenAI Intelligence Toolkit empowers brands to connect visibility with actual traffic and identify which topics are most associated with their company. It also reveals the top-cited sources within the AI answer. Similarweb Ltd. (NYSE:SMWB) provides digital data and analytics for powering critical business decisions in the US, Europe, the Asia Pacific, the UK, Israel, and internationally. While we acknowledge the potential of SMWB as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data

Amazon CEO Andy Jassy unleashed a meticulous 8-minute defense of AWS' standing in the AI arms race amid investor stock freakout
Amazon CEO Andy Jassy unleashed a meticulous 8-minute defense of AWS' standing in the AI arms race amid investor stock freakout

Yahoo

time4 hours ago

  • Yahoo

Amazon CEO Andy Jassy unleashed a meticulous 8-minute defense of AWS' standing in the AI arms race amid investor stock freakout

Amazon's stock price had already been dropping in after-hours trading on Thursday despite better-than-expected results when Morgan Stanley analyst Brian Nowak prefaced his questions on an earnings call with a disclaimer that made it clear this wasn't going to be a 'Congrats on the quarter, guys' type of analyst—CEO interaction. 'I have two [questions] for you on AWS; they're a little tough but I'm going to throw them at you,' Nowak told Amazon CEO Andy Jassy. 'There is a Wall Street finance person narrative right now that AWS is falling behind in Gen AI with concerns about share loss to peers. What is your rebuttal to that and talk to us about your and the team's most important focal points just to ensure that AWS stays on the knife's edge of innovation versus hyperscaler peers?' Nowak also pressed Jassy on why it wouldn't be fair to assume that AWS' revenue growth shouldn't accelerate in the back half of the year given all of AWS' generative AI offerings and widespread demand from companies of all sizes to cash in on this transformational technology. Jassy responded by stressing that this is the early stages of a technological transformation that will extend far into the future. While some of the top frontier model providers do use AWS in some capacity, non-AI AWS customers that are rushing to build generative and agentic AI services using AWS are 'quite early, and many of them are just smaller in terms of usage relative to some of those top heavy applications I mentioned earlier.' That is bound to change. So if you follow Jassy's thinking, as more enterprises figure out what they want to build and how they want to build it, they're going to start having different needs. For the largest model makers, like Open AI or Anthropic, Jassy foresees their costs shifting from a mix between training their models and the cost associated with 'inference,' or the customer-facing part where the model spits out a prediction, answer or action, to mostly inference expenses. And Jassy maintains AWS is positioned well for this transition because of the low-cost AI chip line Trainium. 'It's about 30% and 40% better price performance than the other GPU providers out there right now, and we're already working on our third version,' he said. For others, who want to use another company's model to create their own generative AI applications, Jassy argued that Amazon Bedrock, which offers models from a wide selection of companies, has become a go-to destination and 'is growing very substantially.' Jassy continued on the this-is-just-the-first-inning thread, by noting that companies are just starting to think about deploying AI agents and that, with its recent agentic AI announcements, AWS will be well-positioned to capitalize. The Amazon CEO, and former AWS chief, added that AWS cloud leadership position also provides some lock-in as AI 'inference' becomes just another component of a company's cloud services stack. '[P]eople are going to actually want to run those [AI] applications close to where their other applications are running, where their data is,' Jassy said. 'There's just so many more applications and data running in AWS than anywhere else.' As for Nowak's question about the possibility of AWS' growth rate accelerating in the back half of the year, Jassy wouldn't directly answer it but stressed his optimism, in part stemming from AWS customers starting to deploy more AI products at scale that should continue to ramp in coming quarters. Earlier in the call, Jassy had defended AWS' 18% revenue growth rate in light of Microsoft reporting 34% annual revenue growth for its Azure cloud unit and Alphabet recently reporting 32% quarterly growth for Google Cloud. Azure generates around 2/3 the revenue that AWS does, while Google Cloud registers less than half the annual revenue of Amazon's cloud behemoth. 'You look at the business, it's a $123 billion annual revenue run rate business and it's still early,' he said. 'How often do you have an opportunity that's $123 billion in annual revenue run rate where you say it's still early? It's a very unusual opportunity that we've very bullish about.' This story was originally featured on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store