Kristin Shockley Talks Trending Wedding Décor, Her Maximalist Style and More
'I think with the evolution of weddings in the past 10 years, and how social media has come into play, people care about décor now more than ever,' said Ms. Shockley, the founder and owner of Lustre Theory, an event styling and design studio based in Norfolk, Va. Ms. Shockley, 40, founded her company after 15 years spent working in marketing and graphic design.
In addition to working with couples, with fees starting at $10,000, Ms. Shockley has styled photoshoots, events, runway shows for the brands and campaigns for bridal fashion designers like Monique Lhuillier, Anne Barge, Rami Al Ali and tabletop brands Maison de Carine and Herend.
Ms. Shockley gave us a peek into her creative process. This interview has been lightly edited for length. 'Couples who are drawn to my work normally tell me they connect with the dreamy, lush romanticism of the décor,' Ms. Shockley said. Credit... David Abel
How is your work as an event designer different from that of an event planner, and how do you two work together?
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