Shoppers spot new Cadbury chocolate bar on shelves of bargain UK chain
The limited-edition Cadbury Dairy Milk Caramel Mudcake has been spotted in budget retailer B&M, and sweet-toothed Brits are racing to get a taste.
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One eagle-eyed shopper shared the find on Facebook, posting: 'Cadbury Caramel mudcake spotted at B&M.'
Others were quick to respond, with one user writing: 'I must try it ASAP' and another adding: 'I hope it's still there when I go.'
Several tagged their friends to spread the word.
The treat is part of B&M's collection of imported Aussie snacks and is already making waves online.
Instagram food page @treatsinstore posted: 'OUT NOW Cadbury Dairy Milk Caramel Mudcake (Australia) £2.99.
"Available in the UK at @bm_stores.'
The bar features Cadbury's signature Dairy Milk chocolate with a layer of caramelised white chocolate, a gooey caramel-flavoured crème centre and crunchy chocolate biscuit bits, inspired by the classic Australian caramel mudcake.
Another said: 'I bought two of them for £7 from an online store!'
A third added: 'These are so nice.'
But be warned, the bar is exclusive to B&M and only sold in-store, so there's no option to buy online.
The Caramel Mudcake bar doesn't appear to be stocked anywhere else in the UK, making it one of the rarest Cadbury imports around at the moment.
We've outdone ourselves with this one' say Cadbury Ireland as they reveal new limited edition bar 'coming soon
It follows the hype earlier this year when B&M released Dairy Milk Rounds — another Aussie favourite.
Shoppers were equally excited, flooding social media with comments like 'Love those' and 'Yes please… yummy.'
The Sun has contacted Cadbury to confirm whether the Caramel Mudcake bar will stay exclusive to B&M.
Compare Prices
As always, it's worth checking comparison sites like Trolley.co.uk or PriceSpy.co.uk before splashing out on imported goodies. Sometimes online sweet shops offer better deals, but watch out for extra delivery costs.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
Other rare and limited-edition chocolate bars spotted in UK bargain stores include the Cadbury Dairy Milk Neapolitan from Australia, blending strawberry crème, white chocolate and classic Dairy Milk in one bar, and the KitKat Chunky Cookie Dough, a twist on the original with a soft cookie dough centre.
Reese's White Chocolate Peanut Butter Cups, imported from the US, have also made appearances at B&M, while Galaxy Fusions Dark Chocolate with Raspberry Meringue offers a more sophisticated flavour found in major supermarkets and occasionally at a discount.
The Cadbury Snack Sandwich, usually sold in Ireland, has also surfaced online and in selected UK stores, and the Toblerone Orange Twist, typically found in airport duty-free shops, has created a stir among fans.
Milka Oreo Sandwich bars, combining smooth Milka chocolate and crunchy Oreo biscuits, are another hit, regularly popping up in Poundland and B&M.
How to compare prices to get the best deal
JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Here are some that we recommend:
Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.
Cadbury summer finds
The Caramel Mudcake launch comes just days after Cadbury unveiled its new Dairy Milk Summer Edition bars and the Iced Latte flavour – both wrapped in cold-activated packaging that transforms in the fridge.
Earlier this month, fans also spotted Dairy Milk Balls in stores, with many comparing them to the nostalgic Cadbury Tasters from the '90s.
Just a few weeks ago the chocolate giant rolled out its limited-edition Twirl White Dipped bar, combining flaky Twirl layers with silky white chocolate.
From iced latte Twirls to chocolate-coffee collabs with Kenco, it looks like summer 2025 is shaping up to be a choc-filled paradise for sweet-toothed Brits.
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