
Disney+ reveals immersive activations to connect with UAE, KSA audiences
The 'pop-ups' in the UAE and Saudi Arabia aimed to connect fans with the platform's diverse stories by tapping into one of the region's biggest unifiers: food culture.
The activations were part of an integrated multi-channel campaign running across earned editorial, social, influencer and paid media, designed to generate attention, drive conversation and immerse audiences in the world of Disney+.
From 17 April to 19 April, Riyadh's U Walk played host to a family-first experience where children and parents stepped inside their favourite Disney+ movies and series.
In addition to immersive content experiences, Disney+ bridged Saudi heritage with a contemporary twist: it collaborated with Milaf to reimagine classic Saudi desserts and treats such as Hanini, Masabeeb, and Kleija.
These treats were infused with new flavours inspired by fan-favourite Disney+ titles, including Ratatouille, Moana, Thor, The Kardashians, and Grey's Anatomy.
Meanwhile, on 19 April and 20 April, Disney+ served up a content-fuelled escape with a sunset celebration on Dubai's Kite Beach, tailored to the UAE's aesthetic-first, trend-driven audience.
Fans experienced custom-curated Sorbet Smoothies inspired by shows including The Simpsons, Daredevil, The Kardashians, and Grey's Anatomy — blending Disney+'s iconic stories with the region's booming viral food scene.
Commenting on the activations, Tamim Fares, Director of Disney+ MENA, said, 'Disney+ is home to a universe of stories that transcend generations, cultures, and genres. With these experiences, we gave our audiences in Saudi Arabia and the UAE a chance to connect with the characters and narratives they love in a completely new way, tailored specifically for the local audience.'
Fares added, 'These events brought our iconic world of content to life through local tastes, shared moments and cultural expression and it's these hands-on, real-world moments that spark conversation, build emotional connection, and turn fans into advocates.'
The pop-ups formed part of a wider regional strategy to build affinity for the Disney+ brand across MENA cementing its position, not just as a streaming platform, but a lifestyle brand for all generations.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Zawya
5 hours ago
- Zawya
Saudi train ridership tops 36.5mln in Q2 2025
RIYADH — Saudi Arabia's rail sector recorded more than 36.5 million passengers using train services in the second quarter of 2025, up by 1 million compared to the first quarter, according to figures released Thursday by the Transport General Authority (TGA). Urban rail services saw strong growth, with over 33.8 million passengers using metro systems across the Kingdom. Riyadh Metro led the figures, transporting more than 23.6 million passengers. The automated people mover at King Abdulaziz International Airport in Jeddah followed with over 7.76 million users, while Princess Nourah University's campus rail in Riyadh saw over 512,000 passengers. Intercity train services also witnessed a 10% year-on-year increase, with over 2.67 million passengers traveling between Saudi cities by rail during the same period. Freight and minerals transport via rail remained a key contributor to economic logistics, with over 4.08 million tons of goods and more than 232,000 containers shipped, underscoring the railway network's vital role in supporting the industrial and mining sectors as part of the National Transport and Logistics Strategy. The TGA reaffirmed the importance of railways in offering safe, sustainable transport options, helping reduce carbon emissions, and improving quality of life across the Kingdom. © Copyright 2022 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. (


Broadcast Pro
a day ago
- Broadcast Pro
Saudi film ‘Hijra' to compete at Venice Film Festival 2025
Shot over more than 55 days in eight Saudi cities, the story unfolds against the backdrop of Hajj. Saudi filmmaker Shahad Ameen's second feature film, Hijra, has been officially selected for the Spotlight Competition at the 82nd Venice International Film Festival, set to run from August 27 to September 6, 2025. The selection marks a major return to Venice for Ameen, whose debut Scales also premiered at the festival, represented Saudi Arabia at the Oscars, and collected more than 15 international awards. Ameen takes on both writing and directing roles for Hijra, collaborating with celebrated Iraqi filmmaker Mohamed Al-Daradji as lead producer. Set in 2001, the film is described as a poetic road movie centred around a grandmother's journey from southern Saudi Arabia to Mecca with her two granddaughters. When one of the girls goes missing, the quest takes a dramatic turn northward, unfolding an emotional and physical journey across the Kingdom's varied terrain. Shot across nine different locations including AlUla, Tabuk, Neom and Jeddah, the film is a layered reflection on identity, womanhood, and belonging. Ameen described Hijra as one of the most demanding projects of her career, highlighting its strong focus on Saudi women told through a deeply human and historical lens. Leading the cast is newcomer Lamar Fadan in the role of Janna, alongside Khairia Nathmy, Nawaf Al-Dhafiri and a guest appearance by Baraa Alem. The film is a co-production between Beit Ameen for Production, the Iraqi Independent Film Centre, and Ideation Studios, with institutional backing from Film AlUla, Neom, Ithra and the Red Sea Film Festival Foundation. International sales are managed by CAA, while CineWaves is distributing in Saudi Arabia and Film Clinic Indie Distribution is handling regional rights across the Arab world. Supporting Hijra's vision is a top-tier international crew including editor Hervé de Luze (The Pianist), cinematographer Miguel Littin Menz (The Vast of Night) and composer Armand Amar (Bab'Aziz), along with Saudi talents Meznah Alharbi and Toufic Khreich. Rooted in the landscapes and cultural depths of Saudi Arabia, Hijra is a powerful statement of the Kingdom's growing voice in global cinema.


Tourism Breaking News
3 days ago
- Tourism Breaking News
flyadeal opens Dubai office and appoints Orient Travel as General Sales Agent
Post Views: 29 flyadeal opened a dedicated sales office in Dubai to support customers and the travel trade in the latest move to increase its presence in the Emirate. With the appointment of Orient Travel as the airline's new General Sales Agent (GSA) responsible for overseeing flyadeal sales in the UAE, the airline has also recruited Mudassir Dhanse as its dedicated new UAE Country Sales Manager. The flyadeal office opening within the premises of Orient Travel on Sheikh Zayed Road was attended by key travel partners. His Excellency Sheikh Fahim bin Sultan bin Khalid Al Qasmi, accompanied by Orient Travel co-owner Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qasmi, presided over the opening that included Orient Travel's CEO Asim Arshad and visiting senior management from flyadeal headquarters in Jeddah led by CEO Steven Greenway and Chief Commercial and Customer Officer, Rogier van Enk. To mark the official opening, flyadeal management also hosted an event in Dubai for the UAE travel trade to provide company updates. flyadeal currently operates up to six daily scheduled flights between Riyadh and Dubai International, a route launched just over two years ago. The airline also has a daily service linking the Saudi capital with Dubai World Central in southern Dubai that began in summer 2024. Steven Greenway, flyadeal Chief Executive Officer, said: 'flyadeal has built up a successful split operation in Dubai to serve travellers in the heart of the city and the southern part to make accessibility easier for all. Of course we are looking to build capacity even further from up to seven daily flights across both Dubai airports as we induct new aircraft into the fleet. It's just a matter of time before we increase frequency on these highly popular routes as we also look at venturing beyond Dubai exploring additional new route opportunities into other UAE markets.' Farooq Ahmad, flyadeal Head of Sales, added: 'We've been gradually stepping up our international sales support network across the region. The addition of a GSA in Dubai to cover the UAE and dedicated resource having Mudassir onboard, who is well known to the UAE travel trade, provides us with a strong presence to provide our passengers and travel trade with the go-to support in one of the most dynamic markets in the Gulf.' flyadeal has been catapulted into the region's fastest growing airline with a current fleet of 39 Airbus A320 family aircraft serving over 30 seasonal and year-round destinations in Saudi Arabia, Middle East, Europe, North Africa and South Asia. The airline is set to more than triple in size in fleet and destinations served by 2030. The carrier has embarked on its summer flying programme with the return of popular destinations in Egypt, Turkey, Azerbaijan, Georgia, and Bosnia and Herzegovina. Saudi Arabia's youngest and region's fastest growing low-cost airline welcomes back the Egyptian holiday resort of Sharm El Sheikh; the Turkish hot spot of Trabzon; Baku and Tbilisi, the capital cities of Azerbaijan and Georgia, respectively; and the cultural city of Sarajevo in Bosnia and Herzogovina, to its summer network with a flying programme from Riyadh and Jeddah. The seasonal capacity comes on top of flyadeal's recently-introduced year-round scheduled services from the Kingdom to Alexandria and Assiut in Egypt, and Istanbul's second airport of Sabiha Gökçen.