LEGO® India and Blinkit Celebrate World Play Day with a Click and a LEGO® Brick
New Delhi [India], June 11: This World Play Day, LEGO® India is turning up the fun! In a special partnership with quick-commerce platform Blinkit, LEGO® sets are now available for instant delivery across 20+ cities in India. To make moments of creativity even more accessible and joyful for families across India, Blinkit is offering exciting LEGO® sets, including LEGO® City F1 Driver with McLaren Race Car, LEGO® Creator Mighty Dinosaurs, Mercedes-AMG F1 W14 E Performance Pull-Back, LEGO® Disney Princess Twirling Ariel Building Set & Fantasy Toy Model and many others.
The partnership launched with a social media campaign on Instagram highlighting the importance of play and encouraging audiences to rediscover creativity through quick, playful moments, made accessible with Blinkit. The LEGO® Group is also running a contest on the occasion of World Play Day on June 11, where participants can build and share their Play Day moment to win LEGO® Sets! The campaign brings alive the brand's vision of learning through play by enabling instant access to LEGO® Sets and inspiring builders of all ages to embrace the power of imagination.
Play Has No Age Limit
At the heart of the campaign lies a simple message: play is for everyone. The LEGO® Group's Play Well report shows that 76% adults in India recognise that play is something they wish they were doing more often, & over 4 in 5 parents wish they could play more as a family, whether you're 7 or 70, There is a LEGO® set for everyone and Blinkit ensures that the joy of building, one brick at a time, is never too far away.
The two brands are achieving this through strategic homepage placement that positions LEGO® sets alongside daily essentials, making creative play as accessible as ordering groceries. Blinkit's quick delivery network means that inspiration can be acted upon immediately - a parent can order a LEGO® set during their child's afternoon nap and have it delivered before they wake up. The platform's curated selection focuses on toys, ensuring the right building experience is available for every skill level and interest. Whether it's a quick build between meetings or a family session on the weekend, the experience of play is now just a few taps away.
"At The LEGO® Group, we believe that play is essential to learning, creativity, and connection," said Bhavana Mandon, Country Manager, LEGO® India. "World Play Day is a reminder that play is a powerful tool that helps children and adults express themselves, solve problems, and bond with each other. This campaign is a celebration of those everyday moments that have the potential to unlock big ideas. By making play more accessible and spontaneous, we hope to encourage more families to build, imagine, and connect through the joy of LEGO® sets."
Build your moment of play. Discover the LEGO® collection on Blinkit today: https://blinkit.onelink.me/z75u/mx5n1w0s.
About The LEGO® Group
The LEGO® Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO® System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO® Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean "Play Well".
Today, the LEGO® Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com
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India.com
26 minutes ago
- India.com
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Trump's latest criticism came just a few days after he said he would impose a 25% tax and some kind of extra punishment on India for buying defence equipment and energy (like oil and gas) from Russia. In a statement on Monday evening, India's Ministry of External Affairs explained that India started buying oil from Russia because the countries that normally sold oil to India (called traditional suppliers) began sending their oil to Europe after the Russia-Ukraine war began. Earlier that day, India's Foreign Minister S. Jaishankar said that the world should be fair for everyone and not controlled by just a few powerful countries. (Note: 'Traditional oil suppliers' means the countries that India usually bought oil from in the past—like Iraq, Saudi Arabia, and UAE.) India has been criticised by the US and European Union for buying oil from Russia after the war in Ukraine began. But on Monday, August 4th, the Ministry of External Affairs (MEA) said that India started buying oil from Russia only because the countries it usually bought from began selling more to Europe during the conflict. MEA spokesperson Randhir Jaiswal also said that, at that time, the US itself had supported India's oil imports from Russia to help keep global energy markets stable. Donald post India is not only buying massive amounts of Russian Oil, they are then, for much of the Oil purchased, selling it on the Open Market for big profits. They don't care how many people in Ukraine are being killed by the Russian War Machine. Because of this, I will be substantially raising the Tariff paid by India to the USA. Thank you for your attention to this matter!!! President DJT India has said that when it comes to buying energy, it looks at what is available in the market and the current global situation. On Monday,4th August, MEA spokesperson Jaiswal explained that India buys oil in a way that helps keep energy prices steady and affordable for people in the country. He said that India is buying oil out of necessity because of the global market situation. But it's surprising that the same countries blaming India are also doing business with Russia. The difference is, for them it's not a need like it is for India. According to reports and statements from the Indian MEA, the European Union is still engaged in significant business with Russia, even with sanctions in place. In 2024, the EU's trade in goods with Russia was valued at €67.5 billion (about ₹5,63,625 crore). A large portion of this trade included key materials like energy products, particularly Russian Liquefied Natural Gas (LNG), which reached record import levels. They also traded in fertilizers, mining products, chemicals, iron and steel, and machinery. Additionally, in 2023, the EU traded services with Russia worth €17.2 billion (about ₹1,43,620 crore). Similarly, the United States, while having a much lower total trade value, continues to import critical goods from Russia. These include materials essential for its nuclear and electric vehicle industries, such as uranium hexafluoride and palladium, as well as chemicals and fertilizers. These figures are often highlighted by the Indian government to emphasize that many countries continue to do business with Russia despite the public stance against the conflict. In comparison, India's own trade with Russia, while growing significantly, is primarily driven by a massive increase in its import of Russian crude oil. Speaking at the First BIMSTEC Traditional Music Festival in New Delhi on Monday evening, India's Foreign Minister S. Jaishankar said, 'The world today is going through difficult and uncertain times. People across countries want a fair system where all nations are treated equally, not one where only a few powerful countries control everything.' (Note: BIMSTEC stands for Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation. It is a group of seven countries – Bangladesh, India, Myanmar, Sri Lanka, Thailand, Nepal, and Bhutan – that work together on regional issues like trade, security, and development.) He said that people often talk about making the world more balanced in politics and the economy. But he added that countries can also gain respect and pride by showing their rich culture—especially through their cultural strength. Last week, Trump said that from August 1, goods coming from India to the U.S. will face a 25% tax, along with an extra penalty. He gave several reasons for this: India buying oil and weapons from Russia, keeping high taxes on imports, and creating tough and unfair rules that make it hard for U.S. businesses to trade with India. On July 31, Trump wrote on his social media platform, Truth Social, 'I don't care what India does with Russia. If their weak economies fail together, it doesn't matter to me.' On Saturday, August 2nd, Prime Minister Narendra Modi spoke at a rally in Varanasi. He said that the global economy is facing many problems and is unstable. During such times, it's important to protect India's economy. He added, 'From now on, whatever we buy should follow one rule – we should only buy things that are made by hardworking Indians.' Stepping Up the Pressure Trump's announcement on July 31 about adding a 25% tax and an extra unknown penalty has worried many Indian exporters. Those selling low-profit items like clothes and shoes are especially concerned. They fear that these higher taxes could lead to fewer sales and even job losses. In his post on Monday, August 4th, Trump did not talk about the extra 'penalty' he had mentioned earlier. The 25% tax he announced for India is higher than the taxes the U.S. has set for other countries like Bangladesh, Vietnam, and some ASEAN nations. India and the U.S. have not yet agreed on a trade deal. One major issue is that India has not given enough access to American farm products. Another problem is that India continues to buy a large amount of oil from Russia. This has upset Trump, especially as he is angry with Russia over the war in Ukraine. These issues have created tension between India and the U.S. Trump wants the Russia-Ukraine war, which has been going on for three years, to end quickly. So, he sees this as a good time to put pressure on countries like India and China for buying goods from Russia—especially since both countries are in the middle of important trade talks with the U.S. According to the think tank GTRI, China—not India—is the biggest buyer of Russian oil. In 2024, China bought oil worth $62.6 billion (about ₹5,22,000 crore), while India bought $52.7 billion (about ₹4,39,000 crore). But Trump is not blaming China, possibly because of political reasons, and is unfairly targeting India instead. Drop in Oil Imports from Russia Over the past few months, as the U.S. and other Western countries increased pressure on India, Indian oil companies—especially government-run ones—had already started reducing their purchases of Russian oil. This happened even before Trump announced any extra tax or 'penalty' on India. Latest ship tracking data shows that in July, India received much less Russian oil compared to before. This oil was likely ordered in May or early June. People in the industry also said that government-run Indian oil companies have now stopped placing new orders for Russian oil, which had been India's main source of oil for almost three years. As per Indian Express, data from global tracking firm Kpler shows that India imported around 1.6 million barrels of oil per day from Russia in July. This is a 24% drop compared to June, and 23.5% less than July last year. The share of Russian oil in India's total oil imports also went down—from 44.5% in June to 33.8% in July. People in the oil industry and trade experts say that the fresh pressure and warnings from the U.S. and Europe in recent weeks have affected India's oil trade with Russia. This could be the start of Indian oil companies slowly moving away from buying oil from Russia. Until now, India had carefully balanced its need for energy with global political pressure. But now, one expert said, India has fewer choices. He added that Indian oil companies must prepare not only for business changes but also for major global political shifts. According to sources, the government and key groups—mainly oil companies—are discussing how to handle the situation and what options India has. By cutting Russian oil imports early, India has already sent a small message to show its stand. What happens next will mostly depend on how India's relationship with the U.S. develops, and whether Trump decides to take a tougher stand against Russia. If the U.S. and Russia make progress in talks over the Ukraine war, it could reduce the pressure on countries like India that buy oil from Russia. Is India Really Making Huge Profits? Trump has earlier spoken against India buying oil from Russia, but this is the first time he has said he is upset about India 'selling that oil for big profits.' To clarify, India does not sell crude oil to other countries. However, it does export refined fuel products like petrol and diesel made from that crude oil. Some people criticize India for buying a lot of oil from Russia at cheaper prices. 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India.com
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- India.com
US-India ties to worsen further?, Trump warns Indians over THIS issue: 'Respect the terms of...'
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- Business Standard
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