Culture Circle partners with CheckCheck for dual authentication of luxury fashion
The partnership integrates CheckCheck's global expertise into Culture Circle's existing AI-powered authentication process, announced Culture Circle in a press release. Each product purchased will now include a certificate of authenticity, offering buyers additional assurance. KYC-verified sellers on the platform are now required to authenticate their products through CheckCheck prior to listing.
'Trust is everything in the resale game, and at Culture Circle, we don't take shortcuts,' said Devansh Jain Nawal, co-founder of Culture Circle, in a press release. 'This partnership is a game-changer- giving sneaker-heads and luxury shoppers the confidence they deserve.'
The collaboration also aims to enhance the customer experience by treating authentication certificates as premium, shareable assets. With this initiative, Culture Circle announced it has become the only platform in India to offer such a level of verification, further positioning itself as a trusted source for brands like Nike, Adidas, Dior, and Balenciaga.
'Culture Circle's commitment to trust and transparency perfectly aligns with our mission," said CheckCheck's chief executive Perry Nguyen. "By combining our authentication expertise with their innovative marketplace, we're raising the bar for sneaker and luxury resale in India.'
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