Cheap Alternatives Amazon Prime Day Deals 2025

Buzz Feed

08-07-2025

Amazon Prime Day is here! There are more deals than you could ever begin to look through on your own...so that's where we come in.
A Peripera Ink Velvet Lip Tint for up to 30% off — reviewers compare this to Charlotte Tilbury's $35 Pillow Talk and Nars' $22 Velvet Lip Glide, and love this this version for the softness of the matte color, how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.
Promising review: "I know you have seen this on TikTok and wondering if they are worth the hype. They are so just order them. I have so many colors from this brand, they are so easy to apply. Get them." —MillyPrice: $6.90 (originally $9.90; available in a variety of shades)
Mise En Scene Perfect Serum for 32% off, an extra STEAL considering this beloved K-beauty staple compares to the $46 Gisou version — reviews swear by this for for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
Check out a TikTok of the serum in action. Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn't leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara KleinPrice: $12.94 (typically $18.99; available in two sizes, a mist style, and four other formulas)
Essence's Lash Princess mascara for 30% off because reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real." TBH, you it's high time you try this ~holy grail~ mascara — it's cheap, gives you instant length, and delightfully sweatproof. What more can you ask for?
Here's what BuzzFeeder Emma Lord has to say about it: Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.Promising review: "AWESOME. I've always bought overpriced mascara. I'm very picky and hesitant, but I saw some reviews saying how awesome this was. I'll never go back to 'Better Than Sex' mascara because that's what I always use, and I compare it to that. This is the best mascara!! I'll never go back." —patrick haukPrice: $10.48 for three (originally $14.97)
A pair of waterproof wireless earbuds for 32% off with some real AirPods Pro energy — except these feature a charging case that, bless its technologically savvy heart, has an LED display letting you know exactly how much charge is left. Reviewers also love how delightfully comfortable and sweatproof these are, making them a solid, affordable option for talking on the phone and exercising.
Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don't have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin"These are the best quality earbuds for the price! I found them through TikTok and have zero regrets. I'd definitely repurchase if needed." —HamrickPrice: $25.98+ (typically $37.99; available in nine colors)
An affordable, Lululemon-esque longline sports bra for 22% off so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —CheyennePrice: $17.99+ (typically $22.99; available in women's sizes XS–XXL and 29 colors).
A pair of Aerie-inspired crossover flare leggings up to 53% off that are so ultra-soft and satisfyingly stretchy that reviewers swear by them for everything from Pilates to errands to lounging.
Promising review: "These are the comfiest pants. I usually buy big baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don't give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that's uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —SarahPrice: $14.23+ (typically $28.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors)
And a pair of buttery soft, no-nonsense high-waisted leggings for up to 33% off that literally *hundreds* of reviewers compare to Lululemon, thanks to their four-way stretch, convenient pockets, and delightful comfiness. These are a "live-in" pair worth buying in multiples for sure if you need a wardrobe refresh ahead of a busy fall/winter!
Promising reviews: "AMAZING. I bought these to test against my Lululemon leggings ($100+) and I think I love these more. I wish there were more sizes in stock right now but it's a fad on TikTok so I understand and will be patient to buy more. 😇" —Reina"Currently 20 weeks pregnant and these are all I wear, I basically live in these leggings. They're so stretchy and comfy, definitely recommend for pregnancy!" —Alba sivieroPrice: $17.99+ (originally $26.99; available in women's sizes XS–XL, with 25" or 28" inseam, and in 33 colors/patterns) — and check out the rest of Colorfulkoala's Prime Day Deals on gym apparel!
Catrice "Instant Awake" Under Eye Brightener for 20% off, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Price: $4.80 (originally $6; available in two shades)
A ~weightless~ liquid cream blush for 25% off with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh ArgawalPrice: $5.99 (typically $7.99; available in 12 shades and in sets)
A set of biodegradable ultra-soft face towels for 27% off inspired by the much pricier Clean Skin Club version — a lot of folks with sensitive skin and acne *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Promising review: "All my life I've used a rag for cleaning my face. I started having breakouts. I saw this on TikTok so I decided to purchase. Since I've been using these, I no longer have breakouts. The towel is soft to the skin and works very well since I have sensitive skin. I will most definitely purchase again." —India FreemanPrice: $9.49 for a set of 50 (originally $12.99)
Laneige's Neo Blurring Powder for 30% off (the first time it's been on sale since it launched, and LOWEST price it's ever been) to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨ Reviewers compare this to the $60 Givenchy Loose Powder!
Check out a TikTok of the Laneige Neo Blurring Powder in action.Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte LaimPrice: $17.50 (typically $25)
A pair of cheerful, super lightweight boxer-style shorts for up to 33% off so comfy and adorable that you are about to put your denim shorts on notice for the rest of the year — especially since these are a MUCH cheaper alternative to the $98 Reformation version.
Promising review: "So comfy and they look just like the photo! The quality is great, they aren't see through, and I love the bright color! They fit true to size. They are definitely a great value for the money." —HopePrice: $9.99 (typically $14.99; available in women's sizes XS–XXL and 22 styles).
A sleeveless halter bodysuit for 40% off made with such soft, stretchy, durable material that reviewers say it's an *excellent* comparison to Zara and Skims, perfect for pairing with high-waisted jeans, skirts, and blazers. It's compressive enough that a lot of reviewers were also impressed that they didn't need a bra with it!
Promising review: "I absolutely love this top! Saw it in a few TikTok videos and decided to try. I have it in white, nude, coffee, and black. I love wearing it under blazers for interviews." —Abryana MarksPrice: $14.99+ (typically $24.99; available in women's sizes S–XXL and 18 colors)
A set of golden bracelets for 20% off, giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!"
Promising review: "I absolutely love this bracelet set! The pieces are delicate yet sturdy, and they can be worn together or separately for different looks. The design is simple but elegant, making it perfect for both casual and formal occasions. They're also really comfortable to wear all day. Definitely worth the price!" —Brandy Gay Price: $15.19 for a set of three (also available in sets of two)
An Anthropologie-inspired reversible quilted throw blanket for 23% off you can get in all kinds of fun, lively prints that will startle your boring couch into having a personality, or give your bed a *much* needed reset after a long dreary winter.
Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don't know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I'll be gifting a few of these because they are so nice!" —AmyPrice: $33.08+ (typically $43.99; available in 14 styles)
A bodycon lounge dress for 20% off perfect for fans of Skims looking to spare themselves a few bucks — this versatile, figure-hugging dress has just the right amount of compression to mimic the iconic style and stay oh-so-comfortable for long periods of wear.
Promising review: "I have the Skims bodycon as well, and this is a great alternative! The Skims dress is ribbed, and the fabric is thinner and softer, but I don't think that the Skims dress quality increases proportionally with the higher price point. If I were to purchase another bodycon dress, it would hands down be this one. It hugs my figure beautifully and can be layered and styled for all seasons. It's one of the most versatile pieces in my wardrobe!" —Makayla CurtisPrice: $19.99 (typically $24.99; available in women's sizes XXS–XL and in nine colors).
A simple faux diamond tennis bracelet for 20% off to add a touch of sophistication to any outfit without the price of name-brand versions like Swarovski (even though reviewers agree this looks like the Real Deal 👀).
Promising review: "Soooo pretty. It's 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten WaltersFor what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! Price: $14.74+ (typically $18.45)
A square-neck lettuce trim "going out" top for 25% off that a lot of reviewers compare to an expensive mall brand version that goes for $38, making this one wayyy cheaper. And thank goodness, because once you fall for its comfy stretch and effortless cool, you're going to want it in WAY more colors.
Promising review: "Lovely top, the stretch is just right and not super duper spandex like some stretchy things. Getting it on and off was a cinch. The fabric is a nice weight, somewhere between heavy and lightweight. I liked that my bra was hidden by the straps and didn't stick out anywhere, and, it isn't too short — it doesn't show belly. It will be a sweet addition to my summer wardrobe! Highly recommend." —merkie mooPrice: $14.99 (typically $19.99; available in women's sizes XS–XL and 19 styles)
A suuuuper easy to use Beachwaver B1 Rotating Curling Iron for 30% off with automatic curling technology similar to the $599 (!!) Dyson Airwrap that not only creates (LITERALLY) effortless curls, but is designed with a ceramic heat barrel that makes them hold up the whole day.
Check out a TikTok of the Beachwaver in action. Promising review: "This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." —Shawn H. Here's what BuzzFeed's Elizabeth Lilly has to say about it: "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time." Price: $69.30 (typically $99)
A pair of Buff Bunny-inspired booty-highlighting biker shorts for 30% off for anyone who wants to add some fun prints and colors to their favorite ~asset~ when they're on the move, for a fraction of the usual $48 price.
Promising review: "I literally just returned the Buff Bunny Legacy Short to buy this instead since it seemed the same from the reviews. I even like it slightly better." —rebecca"I love Buff Bunny, but I don't love the prices. I went on their website and found the exact fabric makeup for the legacy shorts and put that into Amazon, and boom, these shorts popped up. They are one percent off from the ones that Buff Bunny makes, but these are BETTER. They are so buttery soft; they have good stretch, but they also have a good amount of compression to make you feel snatched, not to mention they give you the juiciest peach!" —JennyPrice: $18.99 (typically $26.99; available in women's sizes XXS–3X and dozens of styles and prints)
A high-quality, *just* compressive enough layering T-shirt for 20% off reviewers love so much that a ton of them tried it and immediately ordered more colors to stock up. This shirt is double-lined but still feels lightweight on the skin, giving a sophisticated, expensive look with a casual feel. Reviewers compare it to Skims at a fraction of the price!
Promising review: "At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn't want to pay the price of one, LOL, and this shirt feels amazing. I will be getting one in every color now." —JuliannePrice: $7.99+ (typically $9.99; available in women's sizes XXS–3X and in 33 colors)
A set of satin pillowcases for 24% off that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case!
Here's what BuzzFeeder Elizabeth Lilly has to say about them: ""I own multiple sets of these and even pack them when I travel because I never want to sleep on a cotton pillowcase again after getting used to these beauts." Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn't frizzy or dull-looking when I get up in the morning." —Aaron Key"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —KeriPrice: $7.49 (typically $9.99; available in 22 colors and four sizes)
A Renpho percussion massager for 21% off that's the budget-conscious person's alternative to the much pricier Theragun. You don't even know how badly you need until you're using it — this gizmo is great for releasing knots, aches, and muscle tension, whether you got it from working at a desk too long or an intense workout.
Check out a TikTok of the massager in action. Promising review: "I was avoiding buying a Theragun because of price issues, and this had a great deal on price markdown even from the list, so I went for it. It was a great choice. Helps with pain relief and massage in pressure spots I wasn't able to get before. I had access to use a Theragun before and haven't noticed any difference between items, and [this is] at a much lower price point. Whatever extra Theragun features there might be, I haven't needed them, and the heads are interchangeable between Theragun and this. Very happy with my purchase." —tauntaunPrice: $71.24 (originally $89.99; available in three colors)
Juno & Co.'s Clean 10 Cleansing Balm for 20% off, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis!
Juno & Co. is a small business specializing in personal care and skincare products. Promising review: "I've loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I'm in love!" —Amazon CustomerPrice: $11.99 (typically $14.99)
Oxo's compact Cold Brew Rapid Brewer for 29% off to make cheap, delicious cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. Check out a TikTok of the Oxo Rapid Brewer in action. Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia Price: $28.49 (originally $39.99)
Essence's Drop of Sunshine Bronzing Drops for 20% off — a real sweet deal since reviewers consider this the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin!).
Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don't need to use much. Reasonably priced for the amount. I would say buy it." —IncognitoPrice: $4.79 (typically $5.99)
A set of lightweight, oh-so-dainty ruffled pajamas for 20% off that are an EXTRA steal, considering they were inspired by the $89 Piyama version. Reviewers are in loooove with this set for summer, saying the fabric is so high quality that it feels like linen. If you're looking for breezy warm weather loungewear, this adorable set fits the bill!
Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I've tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa Price: $19.99 (typically $25.99; available in women's sizes S–XXL and 10 colors).
MagicMinerals AirBrush Foundation for 25% off, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens"Okay WOW. I've never used an airbrush foundation before, so I was pretty skeptical, but oh my goodness, this covered everything and looked SO natural. And it took five seconds! Not tacky or sticky at all, and not drying either. A little goes a long way, lesson quickly learned, and the brush is your best friend for blending it out. Just keep blending and keep blending, and it looks better and better. I still looked fresh-faced and flawless after a full day of family and running around. Will definitely be buying this again." —Katy Price: $14.99 (originally $19.99; available in 15 shades)
A ribbed button up tank top for 20% off with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved."
Promising review: "So cute, love it! Functional buttons all the way down. Light ribbed fabric and the style is darling!" —Megan Price: $11.69 (typically $14.98; available in women's sizes S–XL and nine colors).
A playful, lightweight, oh-so-cozy oversized striped crewneck for 30% off that's just as cute and a HECK of a lot more affordable than the $98 popular mall-brand version reviewers say it's a good match for.
Promising review: "This is a really nice lightweight sweatshirt. Great quality, vibrant colors. Perfect to throw on with shorts during a cooler summer night or wear as a travel layer. It's an oversized fit. Get your true size for the intended baggy look. Size down if you're between. No hesitation with keeping it and would recommend." —JenniferPrice: $13.99+ (typically $19.99; available in women's sizes S–XXL and 16 styles)
An iconic spaghetti strap sundress for 24% off with built-in shorts perfect for romping around in the warm air *and* for saving a few bucks — this compares very closely to a more expensive mall brand version that goes for $60!
Promising review: "Love this piece! Super comfortable and soft! Color was spot on! Love the fit and it has pockets 🙌. Not too thin or thick! Material is just right. Washed and dried and it didn't shrink!" —Jocelyn LamleyPrice: $19.96+ (typically $25.99; available in women's sizes XS–XL and 20 colors)