It's official: McDonald's is bringing back the snack wrap, and here's why this launch feels extra special
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McDonald's is bringing back the Snack Wrap after many years because fans kept asking for it online. You can buy it in U.S. stores starting July 10. It has a crispy chicken strip, some shredded lettuce, cheese, and is wrapped in a soft tortilla.There will be two flavors, Spicy which is bold, zesty, and fiery and Ranch which is smooth, rich, and savory. You can buy one wrap à la carte (alone) or as a combo meal with 2 wraps, medium fries, and a drink. McDonald's released a fun two-word press release: 'It's back', as per the Top McDonald's executive.Google searches for Snack Wraps went up after the announcement. The Snack Wrap was removed in 2016 from all U.S. locations because it slowed down kitchen operations. Some restaurants still had it until 2020, when McDonald's cut menu items during the pandemic to keep service fast. When they removed Snack Wraps, salads and parfaits were also taken off the menu.Fans never stopped asking for the Snack Wrap, they started petitions, tweeted daily, and asked at drive-thrus. McDonald's said the loyal fans inspired the company to bring it back.McDonald's had a slow start this year, with U.S. store sales falling by 3.6% in the first quarter. Now, the Snack Wrap is coming back and will use McCrispy Strips , a new chicken item launched in May 2025.McDonald's CEO Chris Kempczinski said the market shows people want this product and the company wants to meet that need. This is part of McDonald's big push into chicken, not just beef, according to the CNBC report.Chicken restaurants like Chick-fil-A, Popeyes, Raising Cane's, and Dave's Hot Chicken are growing fast, McDonald's wants in. The Snack Wrap's return might heat up the 'chicken wars', fast-food chains fighting to be the best at chicken. On the same day, Popeyes announced their own 'generously sized Chicken Wraps' in biscuit-flavored tortillas, for a limited time only, as per reports.July 10, 2025, in U.S. restaurants.It slowed down kitchen service, so they removed it in 2016.
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