Novosol's Strategic Telco Collaboration Unlocks Multi-Billion Dollar Revenue/Value Globally - Middle East Business News and Information
Novosol's strategic partnerships with global Telecom leaders—Telkomsel, Indosat Ooredoo Hutchison, Airtel, Vodafone, and DigiCelcom—are transforming the global mobile advertising landscape. At the core of this transformation is moLotus, Novosol's patented GSM-based mobile video advertising and interaction platform.
moLotus delivers personalized 40-second video messages directly to the inbox of all kinds of mobile phones, instantly reaching a massive Telco subscriber base with no app or data plan required. Through its comprehensive suite of capabilities—global scalability, interactivity, AI agents, integration, and more—moLotus is estimated to add USD 5-7 in annual revenue per subscriber.
As the mobile advertising market is projected to exceed USD 1 trillion by 2032 (Statista, Fortune BI), Novosol is well-positioned to capitalize on this rapid expansion with its breakthrough moLotus platform. The company is in the process of raising Series B funding to become a multi-million-dollar global entity. With new funds, Novosol plans to strategically expand into key global markets, enhancing brand visibility, accelerating innovation, adding AI capabilities, and solidifying alliances with global Brands and Telecom operators.
Novosol has already established win-win partnerships with major Telcos across Indonesia, India, Malaysia, and Singapore, demonstrating significant market penetration. Beyond Asia, the company is actively expanding its global footprint, currently in advanced discussions with key players like Verizon in the US and major European operators, alongside further expansion into other markets across Asia, MENA, North America, and Europe.
Brands, Agencies, Resellers, and the entire Advertising Ecosystem have gained access to increased revenue streams, improved margins, and innovation through strategic partnerships. moLotus has powered campaigns for global Brands like Amazon, Samsung, HSBC, DBS Bank, Johnson & Johnson, L'Oréal, Panasonic, Proton, Dell, Prudential, and Standard Chartered. These campaigns have delivered measurable ROI across banking, insurance, e-commerce, automobile, FMCG, and government verticals. moLotus empowers Brands to achieve significant digital transformation by automating key processes and streamlining operations.
For Telcos aiming to unlock high-margin advertising revenue, and for Investors seeking strong returns in a rapidly expanding global market, moLotus offers a proven, scalable one-stop solution, marking the next frontier in the lucrative mobile video advertising segment.
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