Weekend Files: Find out what the Emirates Woman team is doing this weekend
For the Emirates Woman team, these precious days off are all about balancing relaxation with self-care, good food, and personal rituals that leave us feeling polished and inspired for the week ahead. From lash tints that elevate a no-makeup look to nourishing hair treatments in serene salons to lo, here's a glimpse into how we're spending our downtime – along with the beauty picks we swear by for that effortless glow. Amy Sessions – Publisher/Editor
View this post on Instagram
A post shared by BROWZ (@browz.uae)
My weekends are usually reserved for personal development, so I love to listen to podcasts and read. I'm currently reading How to Buy Back Your Time by Dan Martell which is great. I'll also be visiting BROWZ for lash tint, I prefer to keep things minimal beauty wise so this is great so you still feel polished without make-up.
Restaurant pick: Kokoro is my new favorite, a toro handroll is a weekend must!
Check the place out here . Camille Macawili – Fashion Editor
View this post on Instagram
A post shared by House of beauty (@twice.salon)
I'm treating my hair to a well-deserved nourishing treatment at Twice Salon this weekend. It's a two-floor salon in Downtown Boulevard with chic interiors and minimalistic colour palette that's just entices you to relax – can't wait!
Skincare Pick: I have recently added this tinted moisturizer from Hourglass in my makeup kit. It goes on very light on the skin for that no-makeup makeup look, gives you a subtle sheen, and does not break me out – a winner!
Check it out here . Sarah Joseph – Digital Style Editor
This weekend, I'll be working on my fitness routine and going for a Pilates Studio at The LOB and then trying the new Japanese restaurant Kiyoshi at Dubai Creek Harbour.
View this post on Instagram
A post shared by The Lob Dubai (@thisisthelob)
Beauty picks : I enjoy the Summer Friday's ShadeDrops Mineral Milk Sunscreen, check it out here . I also love the Kosas concealer from Sephora – it's super easy to use and light to carry around especially when I'm on the go. Aminath Ifasa – Senior Reporter
This weekend, I'll be dining at my comfort food place Wokyo in Al Seef with delicious ramen and beautiful views of the Dubai creek with boats passing by, and catch up on the newly released series You.
Beauty Pick: My go-to lipstick is the Isabel rosewood lipstick from Gucci, which gives a natural flush of color to my lips.
Check it out here . – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images & Feature Image: Supplied
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
31 minutes ago
- Campaign ME
Seed & Bloom Community Café shares rollout, success of brand launch campaign
Seed & Bloom Community Café, a homegrown brand, has shared details about its brand launch, activation and influencer campaign with Campaign Middle East. The campaign leaned into a multi-channel strategy to create awareness about its launch, introduce a novel concept to the market, and catalyse foot traffic to the debut venue. The homegrown F&B concept in Abu Dhabi built its brand identity around mindful living, sustainable design and exceptional artisanal food, hoping to build brand love and loyalty through a nurturing space for connection and community engagement. View this post on Instagram A post shared by Foode 🇦🇪 Essa Ali (@ Stakeholders involved in the Seed & Bloom launch campaign The brand launch and activation campaign was brought to life in partnership with TGP International, which was responsible for concept and brand development, interior design and ongoing oversight of operations, marketing, events, PR, and advertising for Seed & Bloom. The brand is now entirely operated and managed by TGP International. Meanwhile, Katch International was tasked with generating media coverage for the venue and coordinating influencer visits during the opening phase. Me:Mo provided auxiliary marketing support during the three-month launch period, including content creation and social media management. Pyong Sumaria handled the photography for F&B and social, while Gavriil Papadiotis handled photography for the interior design elements. The campaign ran for a duration of eight weeks from 5 March to 5 May, 2025. Objectives and rollout of the campaign In conversation with Campaign Middle East, the brand revealed that the main objectives of the campaign included: Introducing the brand to the market and establish its identity and brand values; Driving initial traffic to the venue and revenue through F&B sales; Attracting media and influencers to discover and experience the brand; Generating bookings for workshops and classes; Growing social media platforms and engagement; and Achieving positive early-stage Google Reviews ratings. The brand primarily looked to reach a targeted audience of families, Emiratis, local communities, as well as family-focused influencers. As a result, the campaign was rolled out through social media, traditional public relations and media outreach, community events, influencer marketing and through its website. The campaign unfolded in three distinct phases, starting with early awareness efforts before progressing into targeted media and influencer engagements, and then culminating in highly community-focused activations of workshops and activities, which set the direction for the venue's ongoing programme of experiences offered to its guests. Pre-launch awareness Ahead of its March 2025 opening, the team laid the groundwork for targeted brand awareness. Bilingual press materials were shared with regional media, and first-look exclusives were pitched to trusted lifestyle outlets. Regional publications featured Seed & Bloom before its launch, drawing attention to the design details and menu highlights. Fact Magazine called it 'a space for cakes, classes and coffee in equal measure,' capturing the layered intent behind the concept. This early presence established media recognition and positioned the brand as experience-led from the outset. Launch coverage The launch campaign brought together select content creators to engage their audiences with original, immersive storytelling. Influencers including Alia Alhosani, Amal Ismail, Lana Kaati and Sister's Diary covered their visits through Reels and stories. Through detailed concept briefing and on-the-ground collaboration with these individuals, content focused on the concept's craftsmanship, interiors and the sense of calm the space offered. Time Out Abu Dhabi's walkthrough reel highlighted the café's botanical interiors and pastry selection. A similar walkthrough on TikTok added another strong stream of content. Secret Abu Dhabi's video looked at the sustainability story and the space's distinctive tone. View this post on Instagram A post shared by @gardensplazaad Combined, these videos received more than 80,000 views across platforms. The narrative was picked up by early visitors who began posting their own stories, photos and reels, which helped build an important layer of community-generated content within days of launch. Community event Seed & Bloom also hosted a dedicated 'A Blooming Beginning' event the weekend following its launch, inviting local families, creatives and lifestyle voices to experience the café through workshops, live music and community moments. The day featured a mix of hands-on activities including flower arranging, painting, and interactive culinary stations, with a focus on creating moments families could enjoy together. Attendees included Shania Rosario, Leen Melthem and Arpita Soni who captured impressions of the space that went beyond food. From floral focaccia to slow mornings on the terrace, the content reflected a sense of discovery that aligned with the brand's personality. Finally, a café in Abu Dhabi that feels like home—warm, personal and proud of where it comes from. — Experience Abu Dhabi The event extended the reach of the campaign into the local community and created additional stories that positioned the brand as part of the neighbourhood. Post-launch momentum In the months following the launch, Seed & Bloom continued to receive editorial coverage in What's On Abu Dhabi, BBC Good Food, Curly Tales and Experience Abu Dhabi. These pieces moved the narrative forward by spotlighting the café's evolving programme of events and workshops, including sourdough classes, sustainability pop-ups and creative gatherings. Freshly baked pastries, earthy interiors and a warm welcome—Seed & Bloom is one of Abu Dhabi's most exciting new openings. — Curly Tales Reviews on Tripadvisor consistently cited the ambience, service and quality of food, reinforcing the messages shared in media and influencer content. The café maintains a full 5.0 rating. Success metrics of the Seed & Bloom campaign Since its launch, Seed & Bloom Café Abu Dhabi has carved out a clear identity in the city's evolving café scene.
Al Etihad
3 hours ago
- Al Etihad
Brand Dubai, General Directorate of Identity and Foreigners Affairs partner to highlight Dubai's summertime attractions
25 July 2025 17:01 DUBAI (ALETIHAD)Dialling up the excitement surrounding the #DubaiDestinations summer campaign, Brand Dubai, the creative arm of the Government of Dubai Media Office, has partnered with the General Directorate of Identity and Foreigners Affairs in Dubai to highlight the very best of Dubai's summertime experiences for part of the initiative, people approaching the General Directorate of Identity and Foreigners Affairs will be greeted with souvenir 'passports' introducing them to the city's myriad summer experiences in an engaging and fun a QR code provided in the passport, visitors can tap into the Dubai Destinations website to access interactive guides and curated itineraries designed to help them explore Dubai through the to go online on July 24, the activation is part of wider efforts to promote Dubai's diverse tourism offerings and enhance the overall visitor experience, aligning with Brand Dubai's commitment to showcasing the city's notable attractions and multicultural milieu. The unique initiative is expected to enable thousands of residents and visitors to make the most of their Dubai sojourns with their families and loved ones. For more details and related content, visit @BrandDubai on Instagram and #DubaiDestinations.
Arabian Business
6 hours ago
- Arabian Business
Inside the business of crystals: The booming market for energy, wellness, luxury
Once the main domain of spiritual shops and niche collectors, crystals and energy stones have evolved into a global business with a market that spans wellness, luxury goods, and interior design. Growing consumer demand for holistic wellness and alternative therapies has propelled the crystal trade into a billion-dollar global industry – and the Middle East is emerging as a market of increasing significance. According to a 2024 report by Research and Markets, the global crystals and gemstones market was valued at $31.8 billion in 2023 and is projected to reach $44.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.5 per cent. The surge is fuelled by rising interest in energy healing, mindfulness, and sustainability – as well as the growing influence of social media platforms such as Instagram and TikTok, which have amplified the visibility of crystal aesthetics and their purported benefits. From alternative to mainstream Crystals such as amethyst, rose quartz, citrine, and jade are no longer confined to metaphysical shops. Global retailers including Anthropologie, Sephora, Huda Beauty, and major department stores have introduced crystal-infused water bottles, skincare tools, jewellery, and home decor into their product lines. Data from the Global Wellness Institute indicates that the mental wellness market, which includes meditation, mindfulness, and energy healing, was valued at $181 billion in 2022. Crystals, while not broken out as a standalone segment in the report are categorised under 'complementary and alternative therapies' which is among the fastest-growing categories of the wellness industry. While some consumers purchase crystals for their specific aesthetic qualities, many cite their use in promoting emotional balance, clarity, and stress reduction – claims that have been debated in scientific circles. Several studies report no measurable difference between the effects of real and placebo crystals on test subjects, yet anecdotal testimonials continue to drive sales. In the Gulf, luxury and wellness often intersect, making the region a strong market for crystal-focused businesses. High-end retailers in Dubai and Riyadh report steady demand for decorative pieces, luxury jewellery, and bespoke crystal installations in homes, spas, and hotels. The Global Wellness Institute's Global Wellness Economy Monitor 2023 states that the wellness economy in the Middle East and North Africa reached $108.7 billion in 2022, with the UAE and Saudi Arabia emerging as regional leaders in wellness tourism, personal care, and traditional therapies. While crystals represent a niche segment within this broader ecosystem, their popularity is growing as consumers seek holistic well-being experiences rooted in both ancient traditions and modern spirituality. According to Rachel Akmakjian from BriteCo, 'At the end of the day, yes, crystals are worth money. How much money they're worth will, of course, differ according to a very large number of factors.' The industry has also reflected in the real estate market, Eywa, a luxury residential project in Dubai currently under development by The 48-residence building on the Dubai Water Canal is marketed explicitly as the world's first energy-focused residential development. The design incorporates over 1.5 million crystals embedded in its structure intended, according to the developer, to enhance the flow of positive energy and improve residents' well-being. Sustainability challenges for crystals The crystal trade, however, faces scrutiny over sustainability and ethical sourcing. Quartz, the most abundant and commonly sold crystal is mined extensively in Brazil, Madagascar, and parts of Africa and Asia. Reports from advocacy groups such as Human Rights Watch have highlighted concerns about labour practices and environmental impact in some mines. In response, several global brands have introduced certification processes to trace the origins of their stones and ensure that mining practices meet ethical standards. However, there is currently no universally recognised certification for ethically sourced crystals, leaving consumers reliant on retailer claims. Beyond retail, crystals are finding a place in high-end hospitality. Luxury hotels and resorts, including several in the UAE, now offer crystal-infused spa treatments and energy-focused interior design elements. According to the Global Wellness Institute, wellness tourism, which frequently incorporates elements like crystal therapy, was valued at $651 billion globally in 2024, with annual growth rates outpacing general tourism. Even tech-adjacent products have entered the category: crystal-charged water bottles, sound bath equipment, and wearable crystal jewellery integrated with fitness trackers are appearing in premium wellness markets. While the industry is growing, precise figures on the crystal trade remain difficult to measure due to its fragmentation across luxury goods, alternative therapies, and raw materials. Analysts caution that much of the trade remains informal, particularly at the wholesale level in developing countries, and that sales are often unrecorded or lumped into larger categories like 'decorative stones' or 'jewellery.' What is clear, however, is that the market is evolving rapidly. Social media continues to democratise access to knowledge about crystals, while luxury retailers elevate them as status symbols. At the same time, increasing consumer awareness about environmental and social responsibility may reshape supply chains in the years ahead.
