
E.l.f. acquires Hailey Bieber's Rhode Skincare: 5 must-try products
E.l.f. Cosmetics is wellknown for its accessible prices and impressive "dupes". And now, E.l.f. has acquired Rhode, Hailey Bieber's popular skincare line. This landmark deal is valued at up to $1 billion, comprising an initial $800 million in cash and stock, with an additional $200 million contingent on Rhode's performance over the next three years, according to FactSet.
This acquisition marks the second major headline for Hailey Bieber this month, following her appearance on the May cover of Vogue. Beyond her famous family, Hailey has carved out a considerable reputation in the fashion and beauty world. Her seemingly flawless skin and influential presence have undeniably propelled Rhode Skincare to remarkable success in recent years. So, if you're aspiring for that coveted 'It-girl glow' this summer, here are a few Rhode products worth exploring
Shop these Rhode Skincare products for a summer glow:
1. Glazing Milk for skin prep
More: TikTok is obsessed with ColourPop: Save 25% sitewide + get the viral mystery box today
2. Peptide Lip Treatment
3. Pineapple Refresh Cleanser
4. Peptide Lip Tint
MOER SKINCARE: The deals aren't over! Shop extended MDW clothing sales at Free People, Madewell
5. The Travel Set
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Buzz Feed
2 days ago
- Buzz Feed
28 Cheap Beauty Items Reviewers Compare To Luxe Brands
An exquisite tinted lip balm shockingly similar to Clinique's "Black Honey" but it doesn't cost nearly as much. This weightless, non-sticky formula glides onto your pout to give 'em a subtle polished tint of your choosing. Soon you'll be smackin' your lips all over the place, and no one can blame you when they look this good. 🤷♀️ Catrice "Instant Awake" Under Eye Brightener — it'll help liven up your tired eyes with a lightweight formula that delivers superb coverage in just a few swipes. This tinted concealer contains hyaluronic acid and shea butter that may also help reduce dark circles over time. It's just like the $33 Becca version but for MUCH less. A TikTok-beloved "Soft" perfume rollerball reviewers can't stop raving about, with some even comparing it to lemon pound cake. YUM! This is gonna be a real treat for your senses *and* it rolls on nice and easy. It's basically a budget-friendly version of Pink Sugar, which goes for $65. A lash-extending E.l.f. Cosmetics tubing mascara because your lashes deserve the best and you don't wanna waste your time with dry, clumpy (pricey) formulas. This one is perfect for thin, delicate lashes and is similar to Thrive. The lightweight tubing technology wraps around your eyelashes for a smudge-proof lift that looks natural. Plus, it's super easy to take off at the end of the day without tons of harsh scrubbing. A moisturizing Mise En Scene hair serum, a K-beauty product that works just as hard as the $46 Gisou version to repair brittle locks. It's made with nourishing oils, including argan, coconut, olive, and, jojoba. Reviewers praise this serum for its ability to combat dryness! Plus, it smells downright heavenly so prepare to swoon. L'Oreal True Match Lumi Glotion to give you a natural glow with minimal effort *and* spending, which makes it a great swap to the pricey Drunk Elephant Bronzi Drops. It adds a lightweight color tint to your complexion for a dewy glow-up that can be worn alone or with foundation. OR Essence's Drop of Sunshine Bronzing Drops, which comes in a sheer, buildable formula that makes it another affordable alternative to Drunk Elephant's version that goes for a whopping $39! Not only will this stuff leave you with a perfect sun-kissed glow, but it also uses glycerin to hydrate the skin barrier and vitamin E to soften skin and smooth texture! Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush — don't forget that your scalp needs protection from the scalding heat, too! This summer staple works as a face powder on top of your existing sunscreen BUT you can also put it on your scalp, which is much better than trying to apply a sticky cream there! The best part? It's significantly cheaper than the $35 Supergoop and $36 Brush On Block! Rael Beauty's Miracle Patch because hello, you get 96 in a pack. That's about a third of what you get when you splurge on Mighty Patches. These K-beauty hydrocolloid patches have super thin edges so they're nearly invisible. Wear 'em when you're out and about and no one will have any idea you're healing a zit while running errands. And some overnight hydrocolloid *nose* patches so you can win the battle against excess oil, irritating pimples, and enlarged pores. You'll get immense satisfaction from peeling off the patch to reveal all the stuff that was clinging to your skin, especially since you didn't have to spend extra on the Mighty Patch version. Elizavecca hair treatment you'll be glad to have on your radar because it uses collagen and protein extracts to restore over-processed hair. Dull, dry strands are gonna go POOF and you won't even have to spend quadruple the cost on Olaplex. MagicMinerals AirBrush Foundation, aka a superb swap for the pricey Dior Airflash, which is especially helpful because it was sadly discontinued. Not to worry — this lightweight, buildable formula comes in a spray *with* a foundation brush for a smooth and easy application that'll feel like you just had a very expensive visit from a makeup artist. A game-changing eye primer when you want your eye makeup to remain intact ALL day without any smudging or creasing. It'll seem too good to be true but believe the hype — reviewers swear this stuff works just as well as (if not better) the more expensive Urban Decay and Too Faced versions. E.l.f.'s Holy Hydration! Thirst Burst Drops with hyaluronic acid to give your parched skin a big drink of water. Reviewers say it's a cheap swap for the $35 Watermelon Dew Drops from Glow Recipe, so I bet it'll pique your interest. This stuff will help hydrate, plump, and brighten your skin with each use. Wear it solo, apply it before makeup, OR add it to your foundation. LilyAna Naturals eye cream that may brighten your under-eye area and reduce dark circles with nourishing ingredients, like provitamin A, vitamins C and E, and rosehip seed oil. We all know about the name-brand versions like Clinique and Lancôme can set you back quite a few bucks, but you're too smart for that. Nyx setting spray so you can complete your fierce makeup look with a much-needed glow that'll lock everything in! A spritz or two of this stuff will help keep your product in place with a matte finish. Plus, it lasts for hours without constant reapplying *and* without overspending on Urban Decay. A soothing Briotech spray for anyone who needs to calm angry, irritated skin. It uses the same holy-grail ingredient as Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Give yourself a spritz to help treat inflammation, reduce redness, *and* strengthen the skin barrier. E.l.f. Suntouchable Invisible Sunscreen because when did sunscreen become one of the most expensive items in your skincare routine? Enter this affordable find, which offers SPF 35 *and* goes on smooth and clear without any white cast. It works well as a blurring primer to create the perf setup before applying makeup too! TL;DR: it's the more affordable version of Supergoop. Juno & Co.'s Clean 10 Cleansing Balm to gently and effectively remove all traces of makeup without relentless, aggressive scrubbing that leaves your face red and irritated. Say what?? It contains just 10 simple ingredients to dissolve makeup while moisturizing the skin. Many reviewers compare it to the Elemis Cleansing Balm, which is almost 70 bucks!! A reviewer-beloved TruSkin vitamin C serum with vitamins C, E, and hyaluronic acid so you can hydrate and brighten your skin with *one* product It can also help smooth and fade blemishes and dark spots like an absolute charm! Reviewers say it works like the all-too-expensive SkinCeuticals CE Ferulic serum. A Revlon one-step hair dryer and volumizer if you'd love to style and dry your hair at the same time but not go broke on the expensive hair tools. Mission accomplished! You'll speed up your routine while giving your hair an unbelievable amount of shine and volume. Dyson Airwrap who? A weightless liquid cream blush some reviewers compare to Rare Beauty's liquid blush but at a price they can actually live with. It's dewy, blendable, and highly pigmented so you can create just the look you're going for! Fanola's "No Yellow" purple shampoo to help magically tone down brassy hair with violet pigments. If your blonde is suddenly turning yellow, this trusty formula will help even it out without spending a fortune on a salon visit. It only takes a few minutes to apply in the shower, so it's easy peasy! Reviewers say it's just like the Redken version! A trio of hydrating lip sleeping masks — why would you spend $24 on a single Laneige jar when you can get THREE of 'em for a fraction of the price? They're infused with berry extract and vitamin C to help heal dry, cracked skin, so your lips and your wallet will thank you. A MUA–approved black makeup sponge that does its job so well, you may forget about the Beauty Blender and Real Techniques versions, which aren't exactly cheap. If you want a flawless finish when blending concealer, foundation, BB cream, and even powders, this makeup sponge has you ~covered~ alright. It's also easier to see your product on the black surface of the sponge *and* it won't leave ugly stains behind. And a bottle of makeup brush-cleaning shampoo because you need to wash away the impurities living in your sponges and brushes immediately!!! This stuff is formulated with gentle, plant-based ingredients and will give you the same results as the Beautyblender soap — but for half the price. CeraVe Retinol Serum, which can help refine your skin's texture and tone over time. This lightweight serum uses encapsulated retinol to gently reduce the appearance of pores and acne-related marks. If you've been too scared to try retinoids until now, this is a great place to start. Reviewers say it's better than the pricey options out there, like the $92 Murad Retinol Serum! Bamboo oil-blotting sheets you'll never leave home without after seeing how well they work. As soon as that afternoon shine hits, dab your face with these and watch it vanish! Your makeup won't be affected and you'll pay half of what expensive brands such as Tatcha charge.
Yahoo
2 days ago
- Yahoo
Hailey Bieber Declares Butter Yellow Is 'Played Out' as She Introduces New Lemon Rhode Lip Balm
Hailey Bieber shared her thoughts on the butter yellow trend, declaring it's "played out" Bieber's hot take came as she unveiled the a new lemon flavor of her brand Rhode's popular Peptide Lip Tint"It's not butter yellow because it's LEMON," the founder shared on Instagram StoriesHailey Bieber is sharing her hot take on the summer's buzziest color trend. On Wednesday, July 2, the rhode founder, 28, announced the latest iteration of her brand's popular Peptide Lip Tint in the shade Lemontini. In the campaign images, Bieber sports a black swimsuit as she sips a lemon cocktail in front of clear blue waters. The model shared news of the launch on her Instagram Stories and responded to feedback she's apparently already getting about the shade. "and stop asking me why it's not 'butter yellow,'" Bieber wrote alongside one of the campaign snaps. "It's not butter yellow because it's LEMON. not butter. and butter yellow is played out.. respectfully." Butter yellow has been dominating the red carpets and runways over the last few years, with stars from Kate Middleton to Timothée Chalamet trying out the trend. Bieber's gloss, however, takes inspiration from a "sweet, citrusy lemon cocktail," per a press release. The sheer gold shade features a shimmery finish and, like all of Rhode's products, is packed with nourishing skincare ingredients. On May 28, it was announced that Rhode was acquired by e.l.f. Beauty under a $1 billion dollar deal, only three years after Bieber debuted the company in June 2022. Per a press release, Bieber will continue her role as founder and additionally serve as Rhode's chief creative officer and head of innovation, overseeing creative, product innovation and marketing. She will also act as a strategic advisor to the combined companies. Following news of the lucrative deal, a source told PEOPLE that Bieber didn't even have to look for a buyer to take her company to the next step."This deal came to her," the source shared. "She's incredibly excited about this new step. She's proud of how far Rhode has come, and she truly believes that teaming up with e.l.f will help take the brand to the next level. The resources and support they're bringing to the table are everything she's been hoping for." The source continued: "To be acquired and recognized by such a powerful global company feels like such an honor to her. She can't wait to take Rhode global. She also received a generous cash payout as part of the deal." ! On June 9, Rhode unveiled the campaign for its new hydrating Glazing Mist, starring Babygirl actor Harris Dickinson, marking the brand's first male model. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest an interview with WWD, Bieber said she knew Dickinson would be a great fit for her brand after she watched him opposite Nicole Kidman. 'I watched [Babygirl] and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I'm just really a fan of his work and I just felt like there could be really good synergy between him and Rhode," said Bieber. Peptide Lip Tint in Lemontini will be available on on July 14. Read the original article on People

Refinery29
2 days ago
- Refinery29
From Ironic to Iconic: Retro Sneakers Are The Trainer Trend Of The Summer
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Back in 2018, Bella Hadid, Hailey Bieber (then Baldwin), and Tracey Ellis Ross all appeared in the year's hottest sneaker: the Balenciaga Triple S. The raised-platform design, which first debuted in 2017, had signaled the rise of a new era — that of the 'ugly sneaker,' chunky styles with an athletic look and a more-is-more aesthetic. Think: Louis Vuitton's Archlight sneaker (worn by Jaden Smith) and Gucci's Rhyton. But, as the pendulum of fashion trends swings between extremes, it's reversed course. It's been seven years, and Hadid is now in $150 Vivaia ballet sneakers, Bieber is in Onitsuka Tigers, and plenty of other trendsetters are co-signing the rise of something more minimalist… and familiar. When it comes to 2025 trends, the scales have tipped as shoppers (whether famous or not) are in search of a slimmer silhouette, drawing inspiration from '70s running shoes, '90s racing boots, and '00s ballet flats. Starting in 2022, the rise of the soccer-adjacent Adidas Samba was a bellwether that things were moving in a more low-profile direction. Today, a whole new class of styles, from designer runners from Loewe and The Row to revived athletic styles like the Puma Speedcat, Adidas Taekwondo, and the Onitsuka Tiger Mexico 66 are driving the return of the retro-leaning sneaker trend. The irony of 'ugly' shoes has run its course, and what has replaced it is a desire for something simple and comfortably nostalgic. The Return of Y2K Aesthetics For a generation of Gen Z shoppers, embracing thrift shopping and nostalgic trends has sparked interest in sneaker silhouettes that last dominated the culture in the early aughts. There are hundreds of listings for styles like the Puma Speedcat (which launched in 1999) on Grailed. As resale popularity spikes, the brand is simultaneously relaunching its OG silhouettes, riding the wave of nostalgia and introducing iconic Puma silhouettes to a new generation of shoppers. 'Consumers are leaning more than ever into the rising Y2K aesthetic, which is why slimmer silhouettes are having such a powerful moment with a demand that just continues to grow,' says Christina Mirabelli, Puma's director of sportstyle marketing. 'Consumers have a true passion for 'what's old is new again,' which is how so many of these archival slim styles are coming to the forefront.' The Move Towards Minimalism In the last two years, several minimalist designer styles have dominated the conversation: Most notably, Miu Miu X New Balance 's 530 SL, Louis Vuitton's Sneakerina, Dries Van Noten's sneaker, and Loewe's Ballet Runner 2.0 (which followed the success of the first iteration released in 2019). The rise of these luxury label offerings — defined by streamlined silhouettes and a slim fit through the foot — has mirrored the rise of quiet luxury across the board. Despite price tags that range from just under $550 to over $1,000, Miu Miu and Dries Van Noten sneakers both made the Lyst Index 's hottest products last year alongside more affordable counterparts like the Speedcat and the Adidas SL72. While these sneakers often come with a color palette that fits their minimalist silhouette, a slew of playful colors, patterns, and materialities are popping up as well. Dries Van Noten's sneakers — which are almost entirely sold out in both the New York and L.A. stores — in addition to black, white, and tan colorways, are available in a bold green suede, red snakeskin leather, and a metallic pink leather. You can expect to see this juxtaposition evolve according to Ashley Ahwah, VP Adidas Originals North America: 'Metallics, ponyhair, patent, and bold colors are dominating,' she explains. For 2025, it's about 'understated silhouettes with the juxtaposition of bold colors and materials.' The Power of Sportfluence Whether it's via professional athletes, dancers, or race car drivers, the influence of sports on fashion is an enduring trend. Though a far cry from the satin pointe shoes worn by professional dancers, a sneaker-ballet flat hybrid has popped up as one of this year's biggest sneaker trends. In terms of styles, Miu Miu's Gymnasium Ballerinas, along with collaborations between Solomon and Sandy Liang and Bad Bunny and Adidas, have come to embody the look that can be tied back to nostalgia for the '90s and early '00s when styles like the Nike Air Rift first hit their stride. Often designed with a slipper silhouette and ribbon laces or straps that criss-cross the top of the foot, they couldn't be more different from the 'dad sneakers' that dominated the trend cycle for so long. The Lyst Q1 Index Report indicates that the Puma Speedcat ballet is the third buzziest product so far of 2025, with searches for ballet sneakers in general up 1300% year over year. It's also worth noting the rising cultural influence of other sport-inspired styles. Adidas credits the comeback of the Samba, a soccer sneaker, with helping launch a revival in other sports-adjacent trainers. 'The success of Samba and soccer… has opened the appetite from our consumer to seek iterations and looks that are more low-profile,' says Ahwah. See: the Taekwondo, which the brand relaunched last year after it first debuted in the early 2000s for sparring on the mat. As well as: Onitsuka Tiger Mexico 66, today worn by stars like Bieber and Kaia Gerber, but originally a silhouette for athletes to wear during the 1966 Olympics. Puma's Speedcat, which was first designed in 1999 as a Formula One racing shoe, has returned with a vengeance as fandom for the sport has reached astronomical heights — securing its spot as one of the hottest products on multiple Lyst reports over the last year. Most recently, this design was spotted on Ferrari drivers Lewis Hamilton and Charles Leclerc. While technological advances mean that these sport-inspired styles may no longer be used by professional sportspeople, their snug fit and simple profile make them ideal for off-duty outfits on days that we're craving more than just old-school aesthetics, but also the familiarity and comfort that comes from nostalgia.