
Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration
But this strategy goes hand in hand with a program of store closures, for which the PSE is currently being negotiated with employee representatives. According to newspaper Le Monde, a third of the total number of stores is to be affected, i.e. 26 out of the 90 units operated by the two banners, and 65 jobs.
On July 10, the CFDT organized a rally in front of the Uniqlo Opéra store in Paris to protest against the provisions of the redundancy plan, with compensation packages "far inferior" to those obtained during the 2021 and 2023 PSEs.
"We refuse to be the collateral victims of a legal choice that allows management to make savings on the backs of its teams", wrote the union in a leaflet, calling for "a real reflection on the future of our brands, refocused on their identity, their history, their know-how, and built with the field. Not yet another meaningless standardization."
In an attempt to revive their business, the two labels chaired by Kunii San had announced in the spring of 2024 that they would lower their selling prices by around 30%, in order to reach a wider customer base, particularly the 25-35 age group. Their products have also found a place in some Uniqlo stores. A policy questioned by several fashion industry observers, as described by FashionNetwork.com.
The Japanese group, which still has the wind in its sails thanks to the Uniqlo locomotive (with sales up 10.7% in the first half of 2024/25), acquired Princesse Tam Tam and Comptoir des Cotonniers just twenty years ago.

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