Alicia Boler Davis, Veteran Leader in Autos, Tech, Logistics and Customer Experience, Named President of Ford Pro
Under Frick's leadership, Ford Pro grew market share in North America and Europe, delivered healthy margins, and started the focus on increasing aftermarket percentage of Pro EBIT through an unmatched ecosystem of vehicles, software, services and parts. He also worked closely with the dealer network as they have invested billions to strengthen their Pro business, especially in service capacity and their mobile service fleet.
'Alicia's unique skillset and experiences make her the ideal leader to guide Ford Pro into the next era – accelerating our move into software and services and growing Ford Pro's already strong profitability,' said Jim Farley, Ford president and CEO. 'She combines deep automotive and technology knowledge with an entrepreneurial and customer-obsessed mindset. Importantly, she builds high-performance teams and fosters a culture of innovation, speed and smart risk-taking.'
Davis was most recently CEO of Alto Pharmacy, an online pharmacy that grew revenue to more than $1 billion under her leadership before its acquisition in March. From 2019 to 2024, she served in senior roles at Amazon, joining as vice president of global customer fulfillment and then promoted to senior vice president in 2022. In that role, she guided Amazon's global fulfillment network through the intense challenges of the COVID‑19 pandemic, driving major advances in robotics and technology that kept goods moving for millions of customers around the world.
Before Amazon, Davis worked for 25 years at General Motors. She started as a manufacturing engineer and rose through leadership roles in manufacturing, quality and connected customer experience. In her final GM post – as executive vice president of global manufacturing and labor relations, reporting directly to the CEO – she oversaw 22 vehicle launches and managed 150 facilities in 20 countries.
Davis, who was born in Detroit and had several family members, including her father and grandfather, who worked at Ford over the years, said the challenge of leading Ford Pro resonated deeply on a personal and professional level.
'I'm thrilled to return to a city and an industry that has meant so much to me, and join an iconic company like Ford,' Davis said. 'In many ways, my experiences and all I have learned in 30-plus years at GM, Amazon and Alto, have led to this opportunity to help Ford Pro reach its potential as an agile, technology-driven growth business that provides a competitive advantage for customers. If I had to create a role in the auto industry that would best utilize my experiences in both automotive and technology, it would be leading Ford Pro at this pivotal time.'
Davis serves on the board of directors of JPMorgan Chase & Co. She holds a bachelor's degree in chemical engineering from Northwestern University, a master's degree in engineering science from Rensselaer Polytechnic Institute and an MBA from Indiana University's Kelley School of Business.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 170,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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