Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts
On June 2, Citizens JMP analyst Nicholas Jones reiterated a 'Market Outperform' rating on Amazon.com, Inc. (NASDAQ:AMZN) with a $250.00 price target.
Discussing Amazon's aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market.
Comparing the two, they noted how Amazon is currently offering discounts on its DSP to attract marketers while Google is offering credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps.
A customer entering an internet retail store, illustrating the convenience of online shopping.
Even though Google and Amazon benefit from owning popular platforms such as YouTube and Prime Video that offer unique inventory, The Trade Desk is also a strong competitor, owing to strong relationships and deep integrations with brands and advertising agencies.
With CTV advertising gaining momentum, the competition between companies is only expected to intensify even further. Despite the competition, analysts believe that Trade Desk's embedded position with key industry players is a major factor that could help it maintain its market share against the tech giants' efforts.
All in all, investors will be keeping a close eye on Amazon as it navigates the dynamic digital advertising landscape and aims to capitalize on the opportunities within the DSP and CTV markets.
Amazon.com Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.
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Disclosure: None. This article is originally published at Insider Monkey.
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