Mercedes-Benz EQS 580 4MATIC 'Celebration Edition' launched at Rs 1.30 crore
advertisementAlongside the launch, Mercedes-Benz also inaugurated a boutique showroom in Adyar, Chennai, under its exclusive 'Atelier Experience' retail concept. This marks the company's 11th luxury touchpoint introduced in 2025 alone, with 19 more planned before year-end.The limited-run Celebration Edition focuses on elevated rear-seat luxury, offering:Executive seats reclining up to 38 degreesMulticontour massage seats with neck and shoulder heatingChauffeur Package with tiltable front seats for additional legroomFull Nappa leather interiors, ambient lighting with chrome-trimmed designer belt bucklesMBUX Augmented Reality navigation, merging real-time imagery with route guidanceA claimed ARAI-certified range of 813 km, the highest for any BEV sold in IndiaWith a 400kW powertrain, 858Nm torque, and 0–100kmph in 4.3 seconds, the EQS 580 'Celebration Edition' is not just luxurious but also performance-focused. Fast charging time (0% to 80%) in 31 mins advertisementThe new Atelier Experience centre in Chennai follows recent launches in Delhi, Mumbai, and Hyderabad. Located in upscale Adyar, the Chennai outlet provides customers access to the MANUFAKTUR customization program, allowing hyper-personalized vehicle builds through a blend of physical materials and digital tools.Key features of the Atelier Experience include:Personalised wall designs and custom brandingDedicated consultations with product expertsDigital configurators for immersive customisationMulti-brand display flexibility including Maybach, AMG, and G-ClassMercedes-Benz's luxury BEV portfolio in India grew 73% (YTD May 2025), driven by demand for top-end electric models including the EQS 580 sedan and SUV, EQS Maybach SUV, and G 580 with EQ Technology."We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. Subscribe to Auto Today Magazine
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