New Energy Asia rolls out high-speed EV chargers in Malaysia, eyes ASEAN market
NEW Energy Asia Sdn Bhd, a joint venture (JV) between DRB-HICOM's HICOM Engineering Sdn Bhd (HESB) and China's Hangzhou Flash Charging New Energy Co Ltd (HFC), has launched a portfolio of advanced electric vehicle (EV) chargers and energy storage systems for the Malaysian and ASEAN markets.
The company will distribute a range of EV chargers manufactured by HFC, including the high-performance Lotus-branded 450kW liquid-cooled all-in-one DC charger. The unit can charge the Lotus Emeya from 10% to 80% State of Charge (SOC) in just 14 minutes.
Other offerings include 7kW, 11kW, and 22kW smart AC chargers; 30–240kW air-cooled DC chargers; and 300–450kW liquid-cooled DC chargers, with various models customisable to client needs.
Additionally, the company will supply advanced energy storage systems to support the growing demand for sustainable home and commercial energy solutions.
'Following the brand segmentation of Lotus, New Energy Asia will also introduce a sub-brand that will be Powered By Lotus, which will be more price competitive,' it said in a statement.
The new entity was launched by Deputy Prime Minister and Energy Transition and Water Transformation Minister Datuk Seri Fadillah Yusof.
Also in attendance were DRB-HICOM Group MD and HESB chairman Tan Sri Syed Faisal Albar, Lotus Group CEO Feng Qingfeng, HICOM Engineering COO Hazrin Fazail Haroon, and New Energy Asia CEO Gordon Lee.
The event also saw the company exchanging Memorandums of Collaboration with key partners to further develop the local EV charger manufacturing ecosystem, together with complementary and supporting offerings that enhance its suite of products.
'As part of its business focus, New Energy Asia will continue to actively engage with key industry players across the entire EV value chain within Malaysia and the ASEAN region to promote accelerated adoption of electric mobility and smart technologies for sustainable transport solutions,' it added.
Exclusive rights in ASEAN
The JV has exclusive rights to distribute the Lotus EV charging equipment across ASEAN. It aims to expand in phases, starting with Malaysia, Indonesia, and Thailand, followed by the rest of the region.
The company highlighted its market entry strategy in response to competition.
'While it is acknowledged that there are many capable players in the market, New Energy Asia believes that there is still room for solutions that are professionally managed, scalable, and designed with long-term growth in mind,' it said.
The company noted that it is entering at a time when the industry is maturing, and is focused on contributing practical, reliable options that can support the ongoing development of the EV ecosystem in Malaysia and ASEAN.
Local manufacturing and ecosystem development
To support Malaysia's energy goals, New Energy Asia intends to localise manufacturing and assembly, contribute to job creation, transfer EV charging technology, and support local small and medium enterprises (SMEs).
It directly supports the National Energy Transition Roadmap (NETR) and Malaysia's Low Carbon Mobility Blueprint through infrastructure development, localisation of clean tech, and alignment with circular economy principles.
The company has already deployed AC chargers at Wisma DRB-HICOM and DHAS, with DC chargers installed at PHN Industry Sdn Bhd and a local EV dealership.
All products are CE and CB certified and meet international safety and quality standards. New Energy Asia is also working to obtain local certifications across the ASEAN countries in which it plans to operate.
Key technology and features
Among the core technologies in its chargers are dynamic smart charging systems, mobile app integration, and an integrated remote management platform for real-time diagnostics.
Both liquid-cooled and air-cooled methods used in EV chargers aim to ensure stable operation and protect the charger from overheating, but the choice depends on performance requirements, operating conditions, and cost considerations.
The chargers are compatible with over 90% of EV models worldwide, following extensive testing before market entry.
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