Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign
Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign.
On Thursday—just days after Coca-Cola delighted fans with confirmation that Diet Cherry Coke would be returning to shelves—the beverage giant headquartered in Purchase, N.Y., revealed it would be releasing limited-edition Pepsi bottles featuring shoutouts to "popular eats like burgers, hot dogs, wings and more" in a play on its business rival's famous "Share a Coke" campaign.
"Real flavor magic happens when Pepsi meets great food, elevating every bite with bold refreshment," Pepsi's VP of marketing Gustavo Reyna said in a statement. "That's why our limited-edition 'Share a Pepsi' bottles showcase fan-favorite grill classics, inspiring everyone to grab their go-to dish and enjoy it with an ice-cold Pepsi."
Since the Coca-Cola Company's "iconic" ads officially returned earlier this summer, with both names and casual phrases (like "Bro," "Dude," "Sis," and "Friend") jacketing select bottles, Pepsi is now arguing that promo got it all wrong, suggesting it's the food—not the people—that make the experience of drinking the bubbly beverage better.
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"The best way to share a cola is with a taco, not a Tom, and with a pizza, not a Paige," the company teased in its June 12 announcement. "With its unique flavor and sweetness, balanced with a refreshingly crisp fizz, Pepsi is the perfect accompaniment to cut through delectable eats. 'Share a Pepsi' encourages fans to savor the bold flavors of Pepsi and their favorite foods first, then bring friends and family together - because unforgettable taste creates lasting memories."
Those looking to grab a "custom" Pepsi bottle can do so by entering for a chance to win a free 20-ounce Pepsi Zero Sugar by sharing which foods they'd #ShareAPepsi with on select Pepsi social media posts. Fans can also enter for a chance to win "the better tasting zero sugar cola, Pepsi Zero Sugar," online via the official contest page.
Fans attending the EEEEEATSCON food festival in Los Angeles, Calif., June 28—29 are instructed to stop by the Pepsi activation to play a game in exchange for a complimentary 'Share a Pepsi' bottle, only while supplies last.
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Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign first appeared on Parade on Jun 12, 2025
This story was originally reported by Parade on Jun 12, 2025, where it first appeared.
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