Church & Dwight to acquire Touchland
The New Jersey-based Church & Dwight purchased the fellow U.S. brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland's 2025 net sales.
The Miami-based brand's net sales for the trailing twelve months through March 31 were approximately $130 million, and its EBITDA was approximately $55 million. Looking ahead, the brand's sales are expected to grow double digits in both 2025 and 2026.
'We are thrilled to add Touchland as our 8th power brand to our portfolio of market leading brands. Further, we're excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico to drive the next stage of growth for the brand,' said Rick Dierker, Church & Dwight's chief executive officer.
'Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews towards younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.'
Launched in 2018, Touchland's products are currently marketed in the U.S. and Canada, with a recent launch in the Middle East via Sephora.
'My vision is to have a Touchland product in the hands of every consumer. I am confident this vision will be accelerated by leveraging Church & Dwight's expertise and scale to introduce Touchland to more consumers globally. Our journey is still in the early innings and Church & Dwight is the right partner to take Touchland through its next stage of growth,' said Lisbona, founder and CEO, Touchland.
Church & Dwight's acquisition of Touchland comes three years after its purchase of American pimple patch brand, Hero Cosmetics. Founded in 1846, the personal and consumer goods firm also owns the Nair, Batiste, and Arm & Hammer brands, among others.
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