Who's behind Find The Cash Atlanta?
The big picture: For the past year, an Instagram account called Find The Cash Atlanta has been posting videos of someone off-camera hiding anywhere from $50 to $250 in cash in random places, like the Midtown MARTA station, Marietta Square and other spots.
The account does "cash drops" — some of which appear to be sponsored —several times a week and has grown to over 163,000 followers, with many of the drops now being found by followers within a few minutes of the videos appearing online.
The intrigue: Now there are several similarly-branded accounts in cities like Dallas, Nashville and Twin Cities most recently. Yet there's no indication who may be behind the apparent displays of generosity in Atlanta or nationwide.
It's unclear if the person filming the cash drops is the actual account holder. The only contact listed is an email address in all the accounts' bios that directs users to Win It Entertainment.
According to Georgia Secretary of State records, the company was incorporated in June 2024 as NTJ Entertainment. Four months later, the company changed its name changed to Win It.
The account, the email in its bio and a LinkedIn user claiming to be the CEO of a "Win It Entertainment" all did not respond to multiple requests for comment from Axios.
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