Armani-branded beach villas are coming to UAE
ABU DHABI (ALETIHAD)In a landmark collaboration, Giorgio Armani has partnered with RAK Properties and SIE Group to unveil the world's first Armani-branded beach villas, located in Ras Al Khaimah (RAK). The ultra-luxury development, Armani Beach Residences Ras Al Khaimah, will be situated on Raha Island, within the upscale Mina Al Arab district, a statement by RAK Properties said. The limited collection of villas and luxury apartments, all offering direct private beach access and uninterrupted views of the Arabian Gulf, is designed by Giorgio Armani and his team, drawing inspiration from his own residences. The project is said to reflect Armani's signature style of 'sophisticated simplicity and timeless elegance.''This project fascinates me because I can bring the way of thinking of Haute Couture—precious materials and unique, tailored creations—into the space where we live,' said Giorgio Armani, Chairman and CEO of the Armani Group. 'The villas developed in collaboration with RAK Properties represent an important milestone in this journey and are even more significant because they are designed to integrate into the evocative surrounding marine landscape, offering a unique lifestyle experience.'Residents will benefit from a host of bespoke amenities, including an exclusive members-only beach club, personalised concierge services, and curated Armani experiences and events. The development also celebrates key milestones for the Armani brand: the 25th anniversary of Armani/Casa and the 50th anniversary of Giorgio Armani. 'Reflecting the very philosophy and values of Armani, the Residences will embody understated elegance and an uncompromising attention to detail. This will be where refined luxury is truly defined,' the statement said. Sameh Muhtadi, CEO of RAK Properties, said the project aligns with RAK's Vision 2030. 'This transformative partnership with Armani is a testament to RAK's growing appeal. This development will not only set new standards for elevated living in the emirate, but will deliver lasting value and create an unparalleled lifestyle experience within Mina.'
Set against the backdrop of RAK's pristine coastline and framed by the Jebel Jais mountain range, the project underscores the emirate's positioning as a rising destination for luxury real estate.
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