Tomato prices nearly double in Noida as rain disrupts supply channel
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oida: Tomato prices in Noida have nearly doubled in the past week, with heavy monsoon rainfall and high humidity disrupting supply chains and triggering a surge in retail rates.
Available at Rs 30–40 per kg just a week ago, tomatoes are now selling for Rs 80-90 across markets in the city, a jump that is straining household budgets.
At Indira Market in Sector 27, vegetable vendor Sonu Kumar pointed to the ripple effect of higher wholesale rates. "We source our vegetables from Ghazipur mandi, where prices have gone up due to supply issues. When we add transport costs, it reflects in the retail price," he said.
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The hike is being felt across the city. At Sector 12/22 market, prices ranged between Rs 70 and Rs 90 per kg on Monday. For homemakers like Renu Sharma, the price rise is a recurring seasonal struggle. "Every time the rains come, prices shoot up. Tomatoes have become a luxury — it's affecting how we manage our kitchens," she said.
Pankaj Sharma, secretary of the Noida Phool and Sabzi Mandi, said the city receives nearly 1,000 kg of tomatoes daily, mainly from Madhya Pradesh and Nashik.
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He added that seasonal fluctuations during the monsoon are common but not alarming. "It's not a crisis yet, we are still getting supplies from other states," he said.
To cushion the impact on consumers, the govt has stepped in. National Cooperative Consumers Federation of India (NCCF), under the ministry of consumer affairs, began selling tomatoes at subsidised rates of Rs 48 per kg from Monday through mobile vans in sectors 4, 75, 19, 63, Golf Course Road and Atta Market.
"We are ensuring tomatoes reach different areas. On Monday, the Noida unit received 1,620 kg of tomatoes from Karnataka. More consignments are expected in the coming days, which should help stabilise prices," Sumit Kumar, district in-charge of NCCF Noida, said.
Despite the initiative, footfall at the Sector 4 outlet remained low. Arjun Chaudhury, a local resident, said he learned about the scheme from a neighbour.
"Tomato prices shoot up every year. It's a relief that the govt is offering some support," he said.
Reena, another resident, echoed similar concerns. "Tomatoes are a daily essential in every Indian kitchen — curries, chutneys, everything needs them. I managed to get 1kg at the subsidised price. Hopefully, the rates drop soon, especially for those who can't afford even this."
This is not the first time NCCF has intervened to check prices.
In Oct 2023 and again in 2024, it sold onions at Rs 25 per kg when market rates spiked to Rs 80, offering relief during periods of inflation.
Meanwhile, prices of several vegetables have gone up in the past week. Brinjal was selling in local markets for Rs 100 per kg, up from last week's Rs 60, while capsicum was being sold for Rs 50-Rs 60 per kg and cauliflower for Rs 40 per kg, compared to Rs 30 earlier. Potato prices have risen from Rs 20 to Rs 25 per kg and onions from Rs 30 to Rs 35 per kg at retail shops too.
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