
Multiply Group lights up the world with the launch of Multiply Media Group, creating a media powerhouse headquartered in the UAE
Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond.
Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.'
MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses.
MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments.
Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.'
The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi.
James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.'
The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands.
Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021.
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Launching later this year, the platform will use advanced voice and text prompting to guide users through tailored content, bringing G42's Intelligence Grid 2.0 to life as a truly personal interface for discovery and insight. Event Management G42 brings the largest ever screen and the most advanced sound system to the UAE Supercharged 2025 delivered many firsts, but none more striking than the immersive experience created through visuals and sound. The event set a new benchmark in the region for production quality, combining stadium-scale engineering with brand storytelling. At its heart: 150 meters of LED screen across five main displays, with a resolution of 34,800 pixels (the equivalent of ten 4K TVs in a row). Eight custom-built kinetic triangles, representing G42's portfolio companies, were suspended on a concert-grade Kinesis rig, flying and rotating in choreographed formations, an ambitious feat usually reserved for global music acts. On the audio front, Supercharged featured the UAE's largest-ever installation of the d&b Soundscape system, delivering hyper-precise 3D audio far beyond the capabilities of Dolby Atmos. This allowed sound to move fluidly across the venue, syncing perfectly with the visuals for a fully immersive environment. The entire production, executed by a 535-person, setting a new standard for what corporate events can be. Employee Engagement 2,400+ Employees and Partners wanted to hear from Peng The event concluded with Peng Xiao taking a selfie with over 2,400 UAE-based employees and global partners, capturing the energy of a crowd three times the size of previous Supercharged events. Until midnight, guests then enjoyed a curated Global Food Grid dinner, followed by live performances from David Chesky, and DJ Raphy J, transforming the venue into G42's biggest celebration yet. In the spirit of fostering local talent and sparking interest in the field of AI, five university students joined the attendees through a competitive application process designed to identify emerging talent from across the UAE. -Ends- For more information and a full event overview of all sessions, key participants, and speakers, as well as themes, please find more information below. About Supercharged 2025 On June 26, 2025, G42 hosted its latest edition of its AI Summit, Supercharged, at ADNEC, Abu Dhabi, UAE. It was a day when intelligence met intent. With over 2,400 participants, it brought together the full spectrum of G42's ecosystem: employees, global partners, public sector leaders, technologists, and the thinkers reshaping what AI means in the real world. This wasn't a typical tech event. It was where conversations went deeper and more personal. Where principles met pressure-testing. And where participants challenged one another to move from potential to practice – safely, responsibly, and in service of the public good. This year's theme, 'Building the Intelligence Grid: The Present and Future of AI-Enabled Civilizations,' reflected a fundamental shift in the role of AI. At the centre of that shift was the Intelligence Grid – a distributed network of data centres, compute capabilities, cloud infrastructure, cybersecurity services, and AI models designed to plug into real-world needs across healthcare, energy, mobility, and more. Turning AI into a super-utility: always on and accessible, always learning, and designed to serve and scale. Throughout the day, from keynotes and panels to informal conversations, participants explored how intelligence is becoming the connective tissue of modern life. The program ran from 8:30 a.m. to 7:00 p.m., followed by dinner and evening entertainment. Because Supercharged wasn't just about what was said on stage, it was about the ideas that emerged offstage. The ones shaping what's next. Curated Highlights To better support editors and journalists covering distinct news verticals, we've distilled key moments from Supercharged 2025 into three thematic categories: Business & Technology, Lifestyle, and UAE News (more information for each can be found in the corresponding sections above or shared by our agency). Business & Technology Supercharged 2025 spotlighted G42's evolution into a global AI systems architect, with fireside chat appearances by Microsoft's Brad Smith and OpenAI's Sam Altman, reinforcing strategic alignment. Central to the event was G42's vision for the 'Intelligence Grid,' a distributed network of AI models, data centers, and compute infrastructure already taking shape through initiatives like Stargate UAE and the 5GW UAE–U.S. AI Campus. The summit also featured breakthroughs from AI-native firm Analog and G42's new Intelligence Grid interactive and immersive experience. UAE News High-level UAE leadership played a central role at the event, with H.E. Mansoor Al Mansoori (DoH), H.E. Mohamed Al Kuwaiti (Cybersecurity Council), and H.E. Eng. Salem Al Qubaisi (UAE Space Agency) all contributing insights. The program demonstrated Abu Dhabi's commitment to global leadership in health, space, cybersecurity, and responsible AI. Additionally, H.E. Ibrahim Al Jallaf, Executive Director of Digital Health, DoH – Abu Dhabi and H.E. Ahmed Al Shamsi, CEO of Emirates Foundation, attended dedicated sessions. Lifestyle Beyond AI, Supercharged 2025 offered a fully immersive cultural and sensory experience with a curated 'Global Food Grid' dining journey, live performances by David Chesky, and a trailer for the Bee:wild documentary, which features Angelina Jolie and Ellie Goulding. Now part of Re:wild, Leonardo DiCaprio's conservation NGO, the initiative highlights global efforts to protect pollinators and biodiversity. It was a celebration of creativity, sustainability, and tech-driven storytelling. Full Days Agenda Time Agenda Item Session Title Speakers 08:00 09:00 ARRIVAL OF GUESTS 09:00 09:10 Intro & Welcome 'Welcome to Supercharged' Faheem Ahamed, Group CMO, G42 09:10 10:00 Keynote 'G42 Journey and Future of Industry ' Peng Xiao, Group CEO, G42 10:00 10:30 Fireside Chat ' The Intelligence Grid: Lives Lifted Everywhere' Peng Xiao, Group CEO, G42, Brad Smith, President and Vice Chairman, Microsoft 10:35 11:30 BREAK 11:30 12:00 Panel 'The AI Energy Nexus: Long Live Electric Dreams' Moderated by Magdalena Konig, General Counsel, AIQ Hassan Alnaqbi, CEO, Khazna Chris Midgley, SVP, Energy Intelligence & Outlooks, ADNOC Andy Hock, Chief Product & Strategy Officer, Cerebras Systems 12:00 12:05 Opening Remarks 'The Intelligence to Live Longer, Better' H.E. Mansoor Ibrahim Al Mansoori, Chairman, Department of Health - Abu Dhabi 12:05 12:45 Panel 'The Leap to Longevity: Forever Healthy' Moderated by Amandeep Bhangu, Presenter & Moderator Voice Media London H.E. Ibrahim Al Jallaf, Executive Director of Digital Health, Department of Health - Abu Dhabi Dr. Tiffany Vora, Expert & Singularity Fellow in Biotechnology, Singularity University and Non-resident Senior Fellow at the GeoTech Center for the Atlantic Council. PhD. Georges-Pascal Haber, CEO, Cleveland Clinic Abu Dhabi Dimitris Moulavasilis, CEO, M42 12:45 13:15 Panel 'Intelligence From Space: The New Frontiers on Earth' Moderated by Talal M. Al Kaissi, EVP, Chief Government Affairs & Partnerships Officer - Core42 & Group Chief Global Affairs Officer, G42 Karim Sabbagh, MD, Space42 H.E. Eng. Salem Butti Al Qubaisi, Director General, UAE Space Agency Greg Wyler, Founder, CEO & Chief Architect, E-Space 13:15 15:05 LUNCH BREAK 15:05 15:45 Panel 'AI-Native Nations: Smarter Lives Unlocked' Moderated by Brian Lott, Group Chief Communications Officer, Mubadala Opening Remarks by H.E. Dr. Mohamed Hamad Al Kuwaiti, Head of the UAE Cybersecurity Council Thomas Pramotedham, CEO, Presight Kiril Evtimov, Group CTO, G42 & CEO, Core 42 Rod Solaimani, Middle East Policy & Partnerships Lead, OpenAI 15:45 16:25 Panel 'Responsible Intelligence: Igniting The Future' Moderated Faheem Ahamed, Group CMO, G42 H.E. Ahmed Al Shamsi, CEO, Emirates Foundation Andrew Jackson, Group Chief AI Officer Baroness Joanna Shields, Founder and CEO of Precognition Natasha Crampton, VP, Chief Responsible AI Officer, Microsoft 16:25 16:30 Bee:Wild documentary presentation Faheem Ahamed 16:30 17:30 BREAK 17:30 18:00 Keynote 'The AI-Physical AI Revolution: More Than Humans' Alex Kipman, CEO, Analog 18:00 18:30 Fireside Chat 'AI First Organizations: Augmented Thought Leadership' Maymee Kurian, Group Chief Human Capital & Culture Officer, G42 Josh Bersin, Founder and CEO, The Josh Bersin Company 18:30 19:00 Closing Remarks Peng Xiao, Group CEO, G42 Sam Altman, Founder and CEO, OpenAI 19:00 21:00 DINNER Across breakfast, lunch, dinner, and everything in between, Supercharged guests will experience the Global Food Grid - a curated culinary journey celebrating the richness of global traditions. Guests can choose between four immersive dining paths, each inspired by a different region of the world: the Middle East and India, the Americas, Europe, and Asia. Performance by acclaimed composer David Chesky and his Jazz Trio band 21:00 00:00 EVENING ENTERTAINMENT 9:00 PM - 9:45 PM Raphy J, an Amsterdam-born open format DJ and music producer, will bring his global sound to the stage. With a career spanning London, New York, LA, and now Dubai, Raphy J is known for his genre-spanning performances—seamlessly mixing Pop, R&B, Afrobeats, House, Latin, Arabic, and Hindi music. His sets have lit up stages at venues like Expo 2020, Time Out Market, and the Museum of the Future. ABOUT G42 G42 is a technology holding group and a global leader in creating visionary artificial intelligence for a better tomorrow. Born in Abu Dhabi and operating worldwide, G42 champions AI as a powerful force for good across industries. From molecular biology to space exploration and everything in between, G42 realizes exponential possibilities today. Media contact TrailRunner International – G42@