KPMG Women's PGA ups purse by $1.6 million, matching largest on LPGA
The KPMG Women's PGA is now on equal terms with the U.S. Women's Open when it comes to prize money. KPMG announced Tuesday its total purse is now $12 million, up from $10.4 million a year ago.
KPMG took over as title sponsor in 2015 when the PGA of America became partners with the LPGA in the major championship that dates to 1955.
More than money, the company has provided players with data to improve their games called 'KPMG Performance Insights,' which operates on a smaller scale of the ShotLink data on the PGA Tour.
Golf Channel Staff,
For the Women's PGA, which starts Thursday at the Fields Ranch East at PGA of America headquarters near Dallas, KPMG is adding AI-enhanced features like hole-by-hole analysis delivered to players after each round.
Another feature is AI-generated scoring targets, particularly the cut, giving players an idea if they're safe or need to make a move.
'The high purse, top courses, comprehensive broadcast coverage, and technology are all ways we are setting the standard,' said Paul Knopp, the U.S. chairman and CEO of KPMG.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


NBC Sports
17 hours ago
- NBC Sports
Inside LPGA's Collegiate Advancement Pathway
LPGA Senior Vice President of Tournament Operations Thomas Tangtiphaiboontana joins Golf Central to discuss the league's Collegiate Advancement Pathway, explaining why it was created and the purpose it will serve.

Business Insider
21 hours ago
- Business Insider
How to stand out at your Big Four internship, according to KPMG partners
Summer internships: where ambition and imposter syndrome so often collide. At KPMG, the tiny fraction of applicants who landed a coveted place on its program are now working to secure a full-time job post-graduation. A summer internship at a Big Four professional services firm is as competitive as it is prestigious. For most interns, the two-month KPMG internship comes after more than 18 months of applications, networking, and building up their resumé. Just 2,200 of more than 42,000 applicants made the cut this year. Business Insider asked KPMG partners, including its head of talent, how they should impress in an office of busy people, new AI-enabled ways of working, and tight competition. Soft skills and good attitudes "You are in a job interview for the whole internship," Wendy Lewis, managing partner of KPMG's Richmond, Virginia office, told BI at the company's purpose-built Lakehouse in Florida, where around 225 interns gathered in June for four days of inductions and training. Interns often have a misconception that they only need to be technically impressive, but soft skills are equally important, Lewis said. She told BI she's interested in whether interns can communicate well, take initiative, and demonstrate their eagerness to learn. Leaders aren't expecting interns to conduct audits themselves, Lewis added — attitude makes them stand out. Jason LaRue, KPMG's national talent & culture lead, also emphasized the importance of attitude. LaRue told BI that an intern should be "a great learner." He said that requires transitioning from classroom learning to an environment where you learn on the job with colleagues. "You have to make that shift from one mindset to the other," he added. Please help BI improve our Business, Tech, and Innovation coverage by sharing a bit about your role — it will help us tailor content that matters most to people like you. What is your job title? (1 of 2) Entry level position Project manager Management Senior management Executive management Student Self-employed Retired Other Continue By providing this information, you agree that Business Insider may use this data to improve your site experience and for targeted advertising. By continuing you agree that you accept the Terms of Service and Privacy Policy . KPMG interns start that transition at the firm's Lakehouse, where they attend training sessions and can unwind with mini-golf and karaoke alongside partners and their peers, before returning to work in KPMG offices around the country. Be a 'sponge' "The people who really stand out and are the ones who are sponges. They're looking to be able to build new skills all the time to give themselves that extra advantage," LaRue said. Becky Sproul, the talent and culture leader for KPMG's audit division, said interns should show curiosity,especially amid rapid change in the industry. The Big Four are restructuring as they try to recover from a recent slowdown in demand for consulting, while also trying to anticipate how AI will change the world of work and their business models. Sproul described the industry's rapid pace of change as "the new world order." In that kind of environment, continuous learning and agility are important traits, she said. Rema Serafi, KPMG's vice chair of tax, said interns should show curiosity about the firm's business model and take advantage of its tech tools. Show that you're "interested in what we do as a business," she said. She said some Gen Zers now entering the workforce arealready knowledgeable about generative AI and automation. "Ideas are welcome," Serafi said, adding that she wanted to know how interns thought KPMG could enhance its use of generative AI. Overcoming impostor syndrome BI spoke to two KPMG interns at the Lakehouse who said they were worried about impostor syndrome. "I've talked to interns about this too, not just at KPMG but also my friends interning at other companies, and impostor syndrome comes up a lot," said Andre Gaviola, a 21-year-old audit intern, adding it could feel intimidating to be around so many older, more experienced people. Evelyn Nunez-Alfaro, a 22-year-old tax intern, told BI that, though she loved stepping outside her comfort zone, she has wondered, "Am I really supposed to be here?" "Deep down, usually we all feel the same. We're a little nervous, we're a little scared, and don't want to ask the wrong question or seem like we don't know," Nunez-Alfaro said. LaRue told BI he advised interns to find support figures in their workplace who can coach them through moments of imposter syndrome and sponsor them as they progress in their careers. At a Q&A at the Lakehouse, one intern asked partners what advice they had for managing impostor syndrome. Lewis told the interns to build up their self-confidence and realize that they can be themselves and still be successful. Tell yourself, "I am confident. I can do this. I do belong here," she said.


Associated Press
a day ago
- Associated Press
Hong Kong banks showed moderate balance sheet growth amid global uncertainty in 2024, KPMG report finds
Disciplined cost management, risk vigilance, and digital innovation underpin sector resilience HONG KONG SAR - Media OutReach Newswire - 2 July 2025 – Hong Kong's banking sector demonstrated steady growth and operational resilience in 2024, despite ongoing global economic headwinds. This is according to the newly launched KPMG Hong Kong Banking Report, which provides an in-depth analysis of the city's banking performance in 2024 and explores the major trends shaping its future, ranging from geopolitical and credit risk to digital asset innovation and AI transformation. The report reveals that the total assets of all surveyed licensed banks in Hong Kong rose by 4.5% to HK$24 trillion in 2024. Operating profit before impairment charges increased 7.8% to HK$318 billion, as banks continued to prioritise cost discipline and operational efficiency in the face of subdued loan demand and stable, but slightly compressed, net interest margins. Paul McSheaffrey, Senior Banking Partner, Hong Kong SAR, KPMG China, commented: 'Despite the challenging macroeconomic environment and the impact of US-China trade tensions, Hong Kong's banks have remained resilient. The sector's long-standing focus on prudent risk management, capital discipline, and ongoing investment in digital transformation has helped it adapt to volatility and maintain international competitiveness.' While total loans and advances reduced by 2.3% in 2024, total customer deposits increased by 4.1%. Asset quality came under pressure, with the sector's impaired loan ratio rising from 1.65% to 2.15%, reflecting the ongoing challenges in commercial real estate and the broader property sector. However, most banks have continued to exercise proactive risk management, including portfolio diversification and the adoption of digital tools to strengthen early risk detection. In line with KPMG's prediction in its 2024 Hong Kong Banking Report, the banking sector continued to navigate a challenging environment shaped by US monetary policy uncertainty, geopolitical tensions and economic strains in the Chinese Mainland. Terence Fong, Head of Chinese Banks, Hong Kong SAR, KPMG China, says, 'While Hong Kong's economy showed resilience in 2024, recent developments highlight the importance of continued vigilance. The escalation of reciprocal tariffs between the US and China since April 2025 has heightened downside risks for Hong Kong's trade-oriented economy and clouded the economic outlook. Continued vigilance will be crucial as banks navigate ongoing geopolitical uncertainty and macroeconomic challenges. Prudent capital management, agile pricing, and a renewed focus on emerging opportunities in Asia will be key to supporting sustainable growth.' The report also highlights the sector's progress in digital innovation. The Hong Kong Monetary Authority (HKMA) has been at the forefront of applications of blockchain technology for banks, with Project Ensemble serving as a landmark initiative exploring the use of wholesale CBDC (wCBDC) to facilitate the settlement of tokenised assets. On the retail side, the e-HKD initiative is progressing into its second phase, with the HKMA testing real-world applications of a retail CBDC. The HKMA has also finalised a regulatory framework for stablecoins which will provide better protection for the general public and investors. Banks in Hong Kong are also accelerating the adoption of artificial intelligence, particularly agentic AI, to enhance efficiency, risk management, and compliance. Angel Mok, Partner, Financial Services Technology Consulting, Hong Kong SAR, KPMG China, says, 'Agentic AI solutions have evolved faster than expected. While banks in Hong Kong remain cautious about potential risks, they are generally enthusiastic about Agentic AI and are adopting it at an increasing pace. Banks that take a strategic, data-driven approach to implementation will be well-positioned to lead in an increasingly competitive landscape.' Jia Ning Song, Head of Banking and Capital Markets, Hong Kong SAR, KPMG China, says, 'AI is already delivering tangible value for Hong Kong banks with quantifiable benefits. However, it is imperative that banks adequately address concerns around governance, risk, and trust. Building trusted AI systems is now essential for maintaining public confidence and ensuring the long-term sustainability of Hong Kong's banking system. Institutions further along in their digital journeys may be better positioned, while others may need to address foundational gaps first before scaling their AI initiatives.' Hashtag: #KPMG The issuer is solely responsible for the content of this announcement. About KPMG KPMG in China has offices located in 31 cities with over 14, 000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi'an, Zhengzhou, Hong Kong SAR and Macau SAR. It started operations in Hong Kong in 1945. In 1992, KPMG became the first international accounting network to be granted a joint venture licence in the Chinese Mainland. In 2012, KPMG became the first among the 'Big Four' in the Chinese Mainland to convert from a joint venture to a special general partnership. KPMG is a global organisation of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited ('KPMG International') operate and provide professional services. 'KPMG' is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively. KPMG firms operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities. Celebrating 80 years in Hong Kong In 2025, KPMG marks '80 Years of Trust' in Hong Kong. Established in 1945, we were the first international accounting firm to set up operations in the city. Over the past eight decades, we've woven ourselves into the fabric of Hong Kong, working closely with the government, regulators, and the business community to help establish Hong Kong as one of the world's leading business and financial centres. This close collaboration has enabled us to build lasting trust with our clients and the local community – a core value celebrated in our anniversary theme: '80 Years of Trust'.