Nutella launches new flavour for first time in 60 years but there's a catch
Next Spring will be extra sweet thanks to Nutella 's brand new flavour for the first time in 60 years. It looks delicious, but there's a catch: it will only be available in the US.
Who doesn't love chocolate? Nutella is the go-to chocolate spread for many of us, and it can be enjoyed in so many ways. Fancy a sandwich, a waffle or some freshly cut strawberries?
And despite its huge popularity, the brand has never dropped a new flavour - until now. For the first time in six decades, Nutella will finally have another flavour, and it's peanut.
In a press release, Ferrero announced: 'It combines the distinctive creaminess of Nutella Cocoa hazelnut spread with the delicious taste of roasted peanuts.'
Available from Spring 2026, this iconic flavour will only be available for grabs in North America. There hasn't been any more information as to where to buy it, and its price, but US fans are in for a treat!
Michel Lindsey, President and Chief Business of Ferrero North America, added: 'Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history.'
Beyond the vegan alternatives that have released recently, the new flavour will be its first since its 1964 launch. He added: 'These innovations will engage both loyal and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.'
A Plant-Based Nutella was launched in the UK in May 2025, with shoppers being able to get their hands on the 350g jar for £4 at Sainsbury's. Its flavour is the same as the original, keeping its famous hazelnut and cocoa flavour but with chickpeas and rice syrup.
In another statement, Mathieu Maggi, marketing director of Nutella UK&I, Ferrero, explained: 'We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste.'
The push to make a vegan version was due to the wave of plant-based dieters. Ferrero's research showed that 4.7% of UK adults, which is approximately 2.5 million people, follow a vegan diet.
UK Nutella fans won't be able to get their hands on the new Peanut flavour - for now. Still, keep your eyes peeled for future announcements to avoid missing out on the latest Nutella and Ferrero news. In the meantime, why not try something new?
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