Spandau Ballet's Martin Kemp opens personal archive for film
Kemp showcases intimate moments from his family life by sharing home videos featuring his family —wife Shirlie, son Roman and daughter Harley– adding a personal touch to the shared human experience.
The poem was commissioned by Samsung to celebrate the launch of the new Galaxy Z Fold7, the slimmest and lightest foldable smartphone yet, whilst also boasting its most expansive screen ever.
The Galaxy Z Fold7 is available for pre-order now on the Samsung website and other retailers, with general availability beginning July 25.
It helps to relive the moments, such as Martin's, that matter to us most like never before.
Kemp said: 'Some of my life's greatest memories are those simple moments at home – playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car.
'These are moments that truly define our lives. Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again.'
A poll of 2,000 British adults has identified holding your baby for the first time, getting the keys to your first home and saying your last goodbyes to a loved one have been ranked among unmissable moments that shape our lives.
On average, British adults experience five unmissable moments per year, with three-quarters (76%) agreeing that they represent significant milestones, foster deep emotional connections, and create lasting memories as well as help define us as people.
Informing the key beats of the poem, the research offers a stirring portrait of what matters most to Brits today: connection, love, family, and memory, as it appears Britons will go to lengths to keep phone-held memories.
Galaxy AI can also offer proactive suggestions to enhance your photos, like removing passers-by in the background of your group selfie so it's just the people that matter.
'Our research shows that over 40% of us take photos and videos for the sole purpose to not forget our best memories,' said Annika Bizon, Mobile Experience VP of Product and Marketing.
'The Galaxy Z Fold7's expansive screen brings you closer to life's unmissable moments. It allows you to capture & revisit the memories you never want to forget, feeling their warmth and emotion time and time again.'
Memories are a large part of our emotional wellbeing as 85% of respondents reported to reliving the cherished memories on their phones.
The survey found 60% of Britons value their digital memories as much as physical mementos or keepsakes.
One of the main motivations for capturing these special experiences is to share them with friends and family who couldn't be there (36%), while 29% want to preserve them for future generations.
The majority (85%) regularly revisit the moments they've saved, with 36% doing so as a pick-me-up.
Nearly a third (31%) love to flick through digital memories as it brings back little details they'd forgotten, with a quarter (26%) doing so just to feel the same emotions all over again.
Nearly half the nation (49%) admitted to worrying about forgetting key life moments, saying they don't want to forget core memories that involve people they love, nor forget some of the happiest times of their lives (46%).
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As 41% take photos and videos for the sole purpose to not forget their best memories, a further 49% of Brits feel stressed if their phone storage is running low, in case they cannot capture a key life moment.
When revealing time spent reliving their favourite moments, British adults rewatching core memories on their phone four times a month on average, with 12% estimating that they have over 10 hours of footage on their phone.
Looking ahead, many are still hopeful about the unforgettable moments to come, with 24% hoping to see someone you love achieve something that they have worked hard for.
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