Primark arrives in Viseu this month
With more than 2,750 square meters of retail space, spread over a single floor, the new store will bring together the Irish retailer's proposals for men, women, and children and will have 12 self-checkout tills, a novelty that Primark has been introducing in its new points of sale and renovated stores.
Nelson Ribeiro, Primark's sales director for Portugal and Spain, comments: "This new store represents another milestone in our expansion in Portugal, reinforcing our commitment to bringing our affordable products to more and more customers. Our teams are working hard to prepare all the details of the opening and we look forward to welcoming the people of this region."
For her part, Cristina Lopes, director of Palácio do Gelo Shopping, sees the opening of Primark as "a real asset" both for the shopping center and for the city of Viseu and the region. With this opening, Primark will create more than 80 new jobs.
The Viseu store will be the third of four openings planned in Primark's growth plan in the Portuguese market, which involves an investment of 40 million euros and has also led to the inauguration of new stores in Montijo and in Guimarães and which is due to arrive in Covilhã next year. In addition, the brand invested in the expansion of Primark Colombo, which reopened in June 2024 with more than 6,000 square meters.
Once the four planned openings are completed, Primark will have a total of 14 stores in Portugal, expanding its total commercial space by more than 30% and creating more than 500 new jobs across the country.
At the same time, the Irish retailer has invested in the national market with the renovation of several existing stores, namely those in Sintra and .
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