No name change at Pebble Beach: AT&T renews sponsorship of Pro-Am
The onetime Crosby Clambake will not change its name again anytime soon.
AT&T extended its four-decade sponsorship of the Pebble Beach Pro-Am, it was announced Wednesday morning. The multiyear agreement keeps the telecommunications company as the longest-running continuous title sponsor of a PGA Tour event.
Rory McIlroy won this year's tournament in February, pulling away in the final round. McIlroy secured his first victory at Pebble and became the first player in 20 years, since Phil Mickelson, to reach 27 career wins on tour.
Next year's Pro-Am runs Feb. 12-15 at Pebble Beach and Spyglass Hill.
McIlroy won the 40th edition of the AT&T, which started sponsoring the event in 1986. It previously was known as the Bing Crosby National Pro-Am; Crosby founded the tournament in 1937, at Rancho Santa Fe GC in San Diego County.
The tour designated the Pro-Am as a 'signature event' the past two years, increasing the prize money and strengthening the professional field. The AT&T will remain as a signature event in 2026.
The move dramatically reduced the celebrity presence, with fewer amateurs competing. They now play only on Thursday and Friday, not through the weekend.
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