Origin Enterprises acquires UK online gardening supplier
Established for over 35 years, Elixir Garden Supplies Ltd has extensive expertise in fertilisers, feeds and garden care.
The company, which offers a focused product range, dispatches up to 20,000 orders across the UK each week, 90% of which are own-brand sales.
Origin said that Elixir's successful direct-to-consumer model further strengthens the group's expanding portfolio within its Living Landscapes division.
The move also represents further progress towards the group's target for this division to deliver 30% of group operating profit by the end of the 2026 financial year (FY26).
Origin Enterprises added that the acquisition enhances its ability to serve both professional and home gardening customers through a fully integrated supply chain, from raw material through to end user .
TJ Kelly, divisional managing director of Living Landscapes
Commenting on the acquisition, TJ Kelly, Divisional Managing Director of Living Landscapes, said:
'Elixir Garden Supplies is a strong addition to the Origin family, which both complements our existing portfolio of businesses and accelerates our ability to serve the fast-growing online garden care market.
'By combining Elixir's direct-to-consumer platform with Origin's manufacturing scale and supply chain strength, we are positioned to deliver superior product ranges, value and service to customers throughout the UK.'
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