Apple eyes US Formula 1 broadcast rights after 'F1: The Movie' success, FT reports
The report follows the strong box office performance of Apple's high-octane racing film "F1: The Movie", which has grossed $293 million in its first 10 days, according to Variety and other outlets.
The iPhone maker is challenging current U.S. broadcaster ESPN, owned by Disney, for the Formula 1 rights next year, the FT report said, citing sources familiar with the matter.
Reuters could not immediately confirm the report.
Netflix's "Formula 1: Drive to Survive" series helped boost the sport's popularity in the United States, a momentum Apple now hopes to capitalize on.
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