Henkel Consumer Brands MEA Sets Sustainability Benchmark with Gold Award for Circular Packaging
Localised production in Türkiye reduces transport emissions and supports regional supply
Part of Henkel's global 2025 targets of 50% less virgin plastic and 30% recycled plastic across portfolio
Dubai, UAE, June 2025 – Henkel Consumer Brands Middle East & Africa (MEA) was awarded the prestigious Gold Award for Sustainable Brand Owner of the Year at the Prime Awards MEA 2025 in Dubai, recognising its efforts to drive circularity and advance sustainable packaging in the region.
The award follows the successful rollout of the Gliss recycled PET initiative, which introduced 50% recycled PET bottles across the Gliss shampoo range in MEA markets, a significant step toward promoting more responsible consumption and building infrastructure for circular packaging at scale.
'Sustainability in this region comes with unique challenges, from varying local regulations to gaps in recycling infrastructure,' said Valentina Reveron, Head of Packaging for Henkel Consumer Brands MEA. 'This initiative combined technical innovation with practical, region-specific execution, and it has set a new benchmark for the beauty and personal care sector.'
A key milestone was the shift to localised production of recycled PET bottles in Türkiye, enabling regional sourcing, reducing transport emissions, and supporting local manufacturing. The move also improved supply chain resilience, a crucial factor in a diverse and dynamic region like MEA.
The initiative contributes to Henkel's global 2025 sustainability targets, which include reducing virgin plastic use by 50%, ensuring all packaging is recyclable or reusable, and using 30% recycled plastic across the entire Consumer Brands portfolio.
By bringing sustainable innovation to scale in MEA, Henkel underscores its Purposeful Growth Agenda, proving that real environmental impact is possible when global ambition meets impactful regional action.
About Henkel:
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in hair care, laundry, and home care in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2024, Henkel reported sales of more than 21.6 billion euros and adjusted operating profit of around 3.1 billion euros. Henkel's preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 47,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: 'Pioneers at heart for the good of generations.' More information at www.henkel.com
Henkel in the GCC was established in 1998 and has since grown rapidly with over 1,000 employees representing more than 50 different nationalities and building a strong, talented local and multinational work force. In Dubai (UAE) Henkel operates its corporate headquarters as well as two innovation centers for the region and one factory for Adhesive Technologies in Umm Al Quwain. For KSA the company operates one factory for Laundry & Home Care and one factory for Beauty Care in Riyadh, and two factories for Adhesive Technologies in Dammam.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
bnok24
3 days ago
- bnok24
Central Bank of Egypt Hosts a Training Program on Micro and Macro Stress Testing for COMESA Central Banks
In line with the presidential directives to promote Egyptian-African integration, and within the framework of ongoing cooperation between the Central Bank of Egypt (CBE) and the COMESA Monetary Institute (CMI), the CBE hosted a five-day training program on 'Micro and Macro Stress Testing for Central Banks' at the Egyptian Banking Institute (EBI) in Cairo This program reflected the CBE's leading role in achieving integration among African central banks. The training program included 28 participants representing 11 Central Banks from COMESA Member States, along with a delegation from the CMI. The sessions featured discussions, practical examples, and the sharing of expertise on micro and macro stress testing using standard models. Moreover, the training covered applications of stress testing tools in credit risk, liquidity, climate change, and interbank contagion risks On this occasion, Dr. Naglaa Nozahie, the Governor's Advisor for African Affairs, emphasized the importance of such training programs in enhancing the capacity of Central Banks to address crises and assess systemic risks. She also underscored the CBE's commitment to building the capacity of Central Banks' staff across Africa and strengthening joint cooperation with countries across the continent, particularly within the COMESA region. This marked the 12th consecutive year of training programs provided by the CBE for COMESA Central Banks' staff Furthermore, Dr. Ahmed Sahloul, the Assistant Sub-Governor for the Macroprudential Sector at the CBE, highlighted the significance of conducting micro and macro stress tests to assess the effects of various macro-financial and geopolitical shocks on the banking sector's performance and resilience. Moreover, stress tests can be employed to assess the impact of emerging risks, such as climate change and cybersecurity risks. Ultimately, the stress tests results can be used to guide policymakers to implement appropriate measures that strengthen the role of the banking sector in financial intermediation, and thereby safeguarding financial stability From his side, Dr. Lucas Njoroge, Director of COMESA Monetary Institute, expressed his gratitude to the CBE for its continuous contribution to building the capacities of COMESA Central Banks, highlighting the Institute's aspiration for further collaborations with the CBE in the coming years The training program, which encompassed lecturers from the Offsite Supervision and Macroprudential sectors, featured interactive sessions for the exchange of expertise among representatives of COMESA Central Banks. These sessions aimed to address current challenges and potential solutions, as a practical exercise in applying stress tests and their regulatory frameworks within central banks At the end of the program, a set of proposals and recommendations were formulated to deepen the understanding of how stress tests can enhance the operations of COMESA Central Banks. These recommendations will be discussed at the level of central bank governors during their upcoming annual meeting in 'Uganda' in November 2025 Google News تابعونا على تابعونا على تطبيق نبض
Mid East Info
5 days ago
- Mid East Info
UAE's Top Employers Honoured at Employee Happiness Awards 2025 — Culture Over Perks, Say Winners - Middle East Business News and Information
The 2025 Employee Happiness Awards set the stage for a powerful celebration of workplace excellence, with 75% of the UAE's Top Employers stealing the spotlight for their exceptional work culture June 03, Dubai, UAE: The third edition of the Employee Happiness Awards was held last week at the Westin Dubai Mina Seyahi, honouring companies across the UAE that have built thoughtful, reliable frameworks to support employee well-being, culture, leadership, and inclusion. Hosted by Eventyst Global, this year's awards drew the strongest response yet, with more than 380 entries submitted across 26 distinct categories. The audience featured major employers from sectors such as aviation, banking, logistics, retail, and real estate. Among the standout winners were Deloitte & Touche, honoured for HR Team of the Year ; Etihad Airways, for Best Employee Wellness Initiative ; DHL Global Forwarding, for Best Women-in-Leadership ; Bacardi, for Best Diversity and Inclusion Program ; and Emirates NBD, for Best Community Impact Initiative . Emirates Islamic won the Gold Award for Best Employee Driven Business Change . 'For us at EI, creating a positive and supportive environment isn't just part of the job; it's something we genuinely care about,' said Farida, Chief Human Resources Officer. 'We empower our employees to reach their full potential, we support our women at the workplace and value diversity. We always look at ways to transform our processes.' Xworks won the Silver Award for Best Company to Work For – Small , for its deeply collaborative and people-led approach. 'Xworks' journey from nomination to becoming a finalist for the Employee Happiness Award has been both inspiring and validating,' said Soren Kraen, Owner & Executive Director. 'It reflects a true team effort and stands as a testament to the collaborative, people-first culture we've built together.' Balmer Lawrie UAE LLC won the Gold Award for Best Retention Initiatives , for its long-standing focus on employee loyalty and workplace longevity. 'We are proud to share that Balmer Lawrie UAE LLC has been honored with the Gold Award for Best Retention Initiatives at the Employee Happiness Awards 2025,' said Francis Jerome, VP (HR). 'This recognition is a testament to our enduring commitment to people-first practices. With a 48-year legacy in the UAE as a joint venture between the Govt of India and the Ruling Royal Family, Balmer Lawrie UAE LLC has always prioritized creating a workplace where people feel valued, supported, and inspired to grow. Today, 45% of our workforce has been with us for over a decade — a reflection of the culture we've built together. Our sincere thanks to the Employee Happiness Awards committee, Plan3 Media, and all our stakeholders for their continued support and recognition.' Ricci Di Napoli won the Silver Award for Best Employee Driven Business Change , recognising its commitment to employee-led transformation. 'Winning the Silver Award is a proud moment for Ricci Di Napoli,' said Kamal Al Najjar, CEO. 'It shows our commitment to building a workplace where innovation, employee well-being, and strong performance grow together. This recognition is a result of our team's dedication, which continues to shape our company and raise standards across the region.' Looking back at the evening, Jatin Deepchandani, Founder and CEO of Plan3Media, said, 'This year, we weren't looking for fancy perks or buzzwords. We were looking for purpose. For companies that have moved beyond casual Fridays and Sports Day posters and are actually building workplaces where culture is intentional, and leadership is real. And that's exactly what many of this year's winners showed us.' The Employee Happiness Awards will now expand to new markets – with upcoming editions planned in Saudi Arabia, Singapore, and Malaysia – continuing with the same jury-led, evidence-driven process that puts substance ahead of optics. About Plan3Media Event Management Plan3Media (P3M) is a unique event and media company that conceptualises original event ideas and transforms the ideas into thriving, intellectual event properties through seamless end-to-end execution. Founded in 2015, P3M focuses primarily on international business conferences, awards, seminars, and community events. For more information or interviews, please contact: Your Wordsmiths – Content & PR Neha Kaul 0504507068 neha@
Mid East Info
7 days ago
- Mid East Info
Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets - Middle East Business News and Information
Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets Exclusive Schwarzkopf Gliss brand ambassador Nadine Nassib Njeim joins launch event at Dubai's Bvlgari Resort Interactive experiences showcased global engineering excellence and product innovation 'For every you' positioning brings inclusive Hair Care solutions to regional consumers Dubai, UAE, 30 June 2025 – Henkel Consumer Brands officially launched the Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty industry event at the prestigious Bvlgari Hotel & Resort, marking a significant expansion of the brand's regional footprint within the Middle East personal care market. The Schwarzkopf Gliss launch event featured Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million Instagram followers, alongside a captivating model show and multiple interactive experiences showcasing cutting-edge cosmetic technology behind the Gliss hair repair range. Following Schwarzkopf's global strategy of partnering with celebrated personalities worldwide, Njeim's appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs. 'This Schwarzkopf Gliss launch represents more than a new product line for us,' said Irina Eliseeva, General Manager, Henkel Consumer Brands GCC. 'With Schwarzkopf Gliss hair care products, we're bringing decades of global innovation and Hair Care expertise to the GCC region. This launch marks more than just a new product line — it's a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers'. The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation, hair health testing booths proving product efficacy through strand strength demonstrations, professional styling stations, and an Instagram-worthy box installation featuring the Schwarzkopf Gliss Ultimate Repair range. For more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, featuring unique Liquid Hair-Repair Technology with liquid keratin to repair both damaged surface and core hair strands. With this launch, we're not just celebrating Hair Care, we're elevating it. The brand's 'for every you' positioning emphasizes inclusivity and addresses diverse regional beauty needs with scientifically-backed formulations that cater to the Gulf region's discerning consumers. Overall, the successful event generated significant engagement through influencer posts and media coverage across the Middle East, resulting in high impressions and strong social media impact. With this launch, Henkel continues delivering on its Purposeful Growth Agenda by elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss poised for regional success and well-positioned to meet consumer needs across Gulf markets.
