COSRX Takes Center Stage Backstage at Paris Fashion Week in Partnership with RAVE ART COMPANY for 424MEN's Debut Show
NEW YORK, June 27, 2025 /PRNewswire/ -- K-Beauty powerhouse COSRX made its mark at this season's Paris Fashion Week, participating as the official skincare partner in collaboration with global artist management company RAVE during the 424MEN runway debut on June 24 at the iconic Monnaie de Paris. As one of Korea's most trusted skincare brands known for merging dermatological science with minimalist formulations, COSRX supported the backstage team of RAVE, led by celebrity makeup artist Holly Silius, who is represented by the agency, to prep the models' skin for the runway.
A Perfect Match: Skincare That Performs Under Pressure
The collaboration between COSRX and artist agency RAVE at Paris Fashion Week reinforced the brand's reputation as a trusted choice among professional makeup artists for high-stakes events. Known for delivering real, visible results, COSRX products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions - proving their effectiveness where it matters most.
'Fashion Week is fast-paced, high-pressure, and all about performance - and that's exactly what we design our skincare for,' said a COSRX representative. 'We were proud to support the backstage team at Paris Fashion Week and bring our core skincare heroes to one of the biggest global stages in fashion.'
Paris Fashion Week Glow: Backstage Skincare Must-Haves
Backstage at 424MEN's Paris Fashion Week debut, the skincare lineup from COSRX played a starring role - helping every model achieve hydrated, glowing, and makeup-ready skin. The spotlight was on COSRX's most iconic performance-driven essentials:
Together, these five essentials created the ultimate runway-ready skincare routine - cleansing, hydrating, firming, and prepping the skin in minutes. The result? Calm, radiant complexions that allowed the makeup to glide on effortlessly and last all show long.
The collaboration reinforced COSRX's growing presence in global fashion and beauty spaces, showcasing the brand's commitment to effective, accessible skincare trusted by both consumers and professionals.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
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