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Why is Formula 1 resonating so strongly with American Gen Z-ers?

Why is Formula 1 resonating so strongly with American Gen Z-ers?

New York Post8 hours ago
Werner Brell, CEO of Motorsport Network, discusses the rising popularity of Formula 1 racing with women and Generation Z on national and international scales and whether Brad Pitt's new F1 film can help push the sport further into the current pop culture zeitgeist.
Watch the full video: https://trib.al/VVVG6Ya
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Euronews Culture's Film of the Week: 'F1 The Movie' - if ‘Top Gun: Maverick' was in the pits
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Euronews Culture's Film of the Week: 'F1 The Movie' - if ‘Top Gun: Maverick' was in the pits

Stop me if you've seen this one before... A talented, reckless loner who has seen better days gets coaxed out of retirement for one last ride. Along the way, he'll butt heads with a cocky whippersnapper who still has plenty to learn. And wouldn't you know it, the initial frostiness between the two hunky men melts into mutual respect, and the grouchy veteran ends up learning something too as he finally walks into the sunset, having become richer for the experience. Yeah, that's what we're working with for this Apple Original, Lewis Hamilton-produced sports film which yearns to be an old-school, high-octane celebration of Formula One. To be fair, in this respect, F1 – or should that be, F1® The Movie, for algorithmic purposes you understand - succeeds. However, as a high stakes drama featuring three dimensional characters and a decent script that isn't just an excuse for cramming in as much product placement as humanly possible and showing off quite to what extent Brad Pitt still looks like a Greek God aged 61, F1® The Movie is a broadly enjoyable but soulless blockbuster that passes the time providing you like your macho loners roguish and watching cars go vroom vroom vroooooom. You really can't fault them for trying. Following the success of Netflix's hit documentary series Formula One: Drive To Survive, making a big budget ad with a sponsors-pleasing trademark symbol in the title seems like a sure-fire way to get bums in theatre seats. But when you have a reported $300 million budget to play with, the least anyone could have done was chuck a few quid in the direction of the writer's room. In F1® The Movie, we follow how veteran driver Sonny Hayes (Pitt) is tempted back by former teammate Ruben Cervantes (Javier Bardem, charming as ever) to get behind the wheel of an F1 car, as a last-ditch attempt to save his flagging APXGP team from being sold by the shareholders. Along for the ride is Joshua Pearce (Damon Idris), a talented rookie in dire need of a mentor, and the team's technical director, Kate McKenna (standout Kerry Condon), who is tasked with turning the 'shitbox' car into a 'combat' machine. At least she's an age-appropriate love interest, because we all know where this leads. The team have nine races leading to the Abu Dhabi Grand Prix to turn it all around and show quite to what extent the world of Formula One is really terrific and not at all a problematic sport like so many others, la la la we can't hear you. Direc­tor Joseph Kosin­s­ki, cinematographer Claudio Miranda and screen­writer Ehren Kruger, who pre­vi­ous­ly col­lab­o­rat­ed on 2022's Top Gun: Mav­er­ick, are all reunit­ed here to... well, do much of the same. Except this time, it's with Brad Pitt and not Tom Cruise. To their credit, Kosinski and Miranda manage to shoot cars like they did planes, and make the racing scenes immersive. By using shooting on real circuits with the full co-operation of the organisers and using new, smaller IMAX cameras that sit on the cars, this will be the closest you'll get to living the F1 experience. The Easter egg cameos from real F1 pilots like Max Verstappen and Hamilton also add an air of authenticity to the proceedings. The weak link is Kruger, whose formulaic screenplay underserves the talent and resumes itself to: macho bravado is great, and lines like: "I'm just as bad as I used to be" and 'Do we have the car?' / 'We have THE DRIVER!' Add the lazy exposition from voice-over commentators during the races ('This is not where he wants to be – last place' - oh, gee, thanks a bunch, scribe!) and there are genuinely moments when you want to wrap your lips around an exhaust pipe. But then again, this is the same Ehren Kruger who botched up Scream 3, gave us scripts for Transformers: Revenge of the Fallen, Dark of the Moon and Age of Extinction, as well as the much-maligned live-action remake of Ghost in the Shell... So let's not act too surprised about the generic nature of this underdog sports drama. For all the F1® The Movie bashing, this crowd-pleaser isn't a bad time at the talkies. Provided you can look past the formulaic plot and the fact F1® The Movie is often half a movie and half a blatant PR exercise brimming with distracting product placement, it has its moments. Condon is great; the score by the ever-reliable Hans Zimmer is strong; some nice (if obvious) needle drops from classic rock legends Queen and Led Zeppelin sit well alongside chart-toppers RAYE, Tate McRae and Doja Cat; and again, the race scenes deliver the rubber-burning goods. If only they'd spent a bit more time and money on avoiding clichés and crafting something that feels less like an expensive corporate promo... Then the pedal could have truly been put to the metal. is out in cinemas now.

Motor racing-F1 talks up Silverstone's 'forever' future before Starmer meeting
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By Alan Baldwin LONDON (Reuters) -Silverstone circuit could stay on the Formula One calendar forever with no real rival to host the British Grand Prix, the sport's chief executive Stefano Domenicali said on Tuesday ahead of this weekend's race. The Italian told reporters he could not imagine a championship without Britain, home to seven of the 10 teams, but there was also no chance of the country having more than one race. "I do believe that... Silverstone has the right characteristics to stay forever in the calendar," said Domenicali, who will visit Downing Street on Wednesday with some drivers and team bosses to meet Prime Minister Keir Starmer. "There's no other places where you can develop such a huge event in the UK. I don't see any other places, to be honest." Silverstone hosted the first world championship race in 1950 and has a contract until 2034. Last year it hosted the biggest crowd of any event on the calendar with 480,000 spectators. Miami and Austria's Red Bull Ring have the longest deals, both running to 2041, and Domenicali saw no reason why Silverstone could not join them although the circuit management had yet to seek an extension. The meeting at Downing Street is billed as an informal celebration of the 75th anniversary of the first F1 championship race at Silverstone, but it is also a chance to raise issues the sport wants addressed. Domenicali said he would highlight how much the "F1 ecosystem" contributes to Britain as the beating heart of a global sport, and the risk of losing that primacy due to restrictions on staff and movement. Formula One figures calculate the sport brings 12 billion pounds ($16.48 billion) annually to the UK economy with 6,000 people directly employed and a further 41,000 working in a supply chain of 4,500 companies. The Italian said visa issues post-Brexit had affected the deployment of staff from race to race around Europe, while costly and time-consuming paperwork had complicated logistics and made it harder to draw up the race calendar. "It is impossible to think in the short term that the teams will move out from the UK because of this limitation but the teams will organise themselves maybe in a different way," he warned. "What we are asking is not to change the decision that your country has taken, because it's not our mandate and our role, but to facilitate things that are having a burden on the economical side. "And also in terms of possibility to be, as a country, more attractive for keeping the central part of F1 in this country." ($1 = 0.7281 pounds) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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