Kostas Xiradakis, ex-Viva, joins Snappi as chief commercial officer
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In this role, Kostas will lead Snappi's marketing, sales, and customer experience efforts as the company accelerates its growth and sharpens its focus on customer-first innovation.
Kostas Xiradakis brings over a decade of fintech and startup leadership, with deep expertise in building, launching, and scaling innovative digital products. Most recently, he served as VP of Product & Growth at Viva.com, where he contributed significantly to the company's expansion across 24 European markets and helped secure its unicorn status following J.P. Morgan's 2022 investment.
His unique strength lies in combining the resourcefulness of early-stage startups with the strategic execution required to scale regulated products across borders. Before Viva, Kostas helped launch multiple SaaS and consumer tech ventures from the ground up. He holds a degree in Computer Science from the University of Piraeus and completed executive education at Stanford Graduate School of Business.
'Snappi uniquely blends the trust of top-tier banking with the speed and hunger of a startup that's still figuring things out. I'm thrilled to join this dynamic team and help shape a future where banking is seamless, intuitive, and empowering for all. Most companies talk about human-centered innovation, Snappi actually has the team and culture to deliver on it,' said Kostas Xiradakis.
'I am very pleased to welcome Kostas to Snappi,' said Gabriella Kindert, CEO of Snappi.
'His appointment marks a pivotal point in our journey, as we transition from foundation-building to full-scale customer engagement. Kostas brings a strong track record in product leadership, growth strategy, and international expansion. I am confident that his experience and integrity will help us accelerate our momentum while remaining aligned with our long-term vision and core values.'
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