TownX launches AED 662mln Ashley Hills project on one of Arjan's largest plots
The project will feature 616 residential units designed to cater to families and investors looking for high-quality living spaces. Ashley Hills will offer a variety of apartment types, each designed with spacious interiors and modern amenities, making it an attractive option for a wide range of buyers.
Situated in one of Dubai's rapidly developing districts, Arjan offers strong connectivity to major roads, including Sheikh Mohammed Bin Zayed Road and Al Khail Road. The area's growing infrastructure, which includes schools, retail centres, parks, and recreational facilities, makes it an ideal location for residents seeking convenience and lifestyle.
Haider Abduljabbar, Executive Director of TownX, said, 'The launch of Ashley Hills represents our ongoing commitment to developing high-quality, accessible communities in emerging neighbourhoods like Arjan. With its strategic location and focus on modern design and sustainable building practices, this project will offer a solid investment opportunity while meeting the growing demand for residential options in this area.'
The project will offer two flexible payment plans to make purchasing more accessible: a 40/60 payment plan, with 40% due during construction and 60% upon handover; and a 70/30 payment plan, with 70% due during construction and 30% at handover.
Since its inception in 2017, TownX has focused on delivering projects ahead of schedule and with attention to detail. With over 1,774 units delivered and 2,125 apartments currently in development, the company continues to expand its footprint in Dubai's real estate market. Ashley Hills is another milestone in TownX's efforts to create residential communities that meet the needs of modern families while delivering long-term value.
Other key developments delivered by TownX include Easy18, Easy19, Luma21 and Luma22 in JVC. Ongoing projects include 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.
About TownX
Founded in 2017, TownX is a Dubai-based real estate developer with a project portfolio valued at AED 4 billion. Driven by a team of 350 employees, the company has delivered over 1,774 units to date. TownX is currently developing 2,125 apartments and has completed 1,036,000 square feet of premium living space. With a focus on family-oriented communities, the company designs spaces that cater to all generations. TownX prioritises premium quality by incorporating high-end finishes, energy-efficient designs, and spacious interiors. Above all, the company is committed to an exceptional user experience, ensuring that each project enhances the daily lives of its residents. Key developments delivered include Easy18, Easy19, Luma21 and Luma22 in JVC. Ongoing projects include 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.
For media enquiries, please contact:
Keel Comms
support@keelcomms.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
a few seconds ago
- Khaleej Times
LuLu expands its value concept stores in UAE; New LOT opens in Mussafah, Abu Dhabi
LuLu has further expanded its value-focused retail concept, LOT, with the opening of a new store at Mazyad Mall in Mussafah, Abu Dhabi. The store was officially inaugurated by Yusuffali M A, chairman of Lulu Group. This strategic expansion reflects LOT's mission to offer affordable, high-quality products to a broader customer base. The new outlet marks the 22nd LOT store in the GCC and the 9th in the UAE. Spanning 20,000 sq ft, the store features a curated range of household essentials, kitchenware, and fashion for men, women, and children — all at highly competitive prices. A special emphasis is placed on UAE-made products to support local industries, alongside a wide variety of globally sourced merchandise. LOT's continued growth across the region underscores the rising demand for value-oriented shopping and aligns with LuLu's vision of operating 52 LOT stores by 2025. Also attending the launch event were Saifee Rupawala, CEO of Lulu Group; Ashraf Ali M A, executive director; Salim V I, COO and strategy officer; Anand A V, director of Lulu International Holdings; Mujeeb Rehman, director of buying; Abu Bakker, director for Abu Dhabi and Al Dhafra region; along with other senior LuLu officials.
The National
30 minutes ago
- The National
Egypt now Mena's third-largest construction market with $565.5bn pipeline
Egypt's construction market has grown into one of the largest in the Middle East and North Africa, with future projects valued at $565.5 billion, a report has found. A report by global property consultancy Knight Frank identifies Egypt as the third-largest construction market in the region, following Saudi Arabia and the UAE, with $120 billion in projects currently under execution. The annual report, Egypt's Construction Landscape 2025, outlines a market shaped by steady activity and large-scale infrastructure developments. Residential and commercial real estate projects dominate contract awards, but mega-projects in energy, transport and other sectors have also played a significant role in the country's construction output over the past decade. According to Knight Frank, 51 per cent of projects are still in the study phase, while 39 per cent are in the design phase. This means that while opportunities in planning, feasibility studies and pre-construction services are significant, most projects are not yet ready for groundbreaking. While Egypt's construction boom has historically been driven by government-backed infrastructure projects such as the New Administrative Capital, the Suez Canal expansion and the many satellite cities built by the state to accommodate the growing population, private-sector developers are now playing a more prominent role. Tightened public spending, a condition of Egypt's loan programme with the International Monetary Fund has made more room for private-sector investment in housing, office spaces and coastal developments, a report from the Egyptian Chambers of Commerce said. Tourism-related construction has also grown, with developers targeting high-demand areas such as the Red Sea, North Coast and New Alamein. These projects are catering to domestic buyers and Egyptians living abroad, who now account for a significant share of real estate demand, the report said. Despite the sector's growth, rising construction and input costs remain a challenge. Inflation, volatile exchange rates and reliance on imported materials have led to higher property prices. According to industry estimates, prices for residential and commercial properties could rise by as much as 30 per cent this year on the back of high inflation, rising production costs and interest rates, which the central bank has kept high to reduce inflation. Knight Frank's report emphasises the long-term potential of Egypt's construction market, particularly as the country continues to and expand its urban infrastructure. However, with 90 per cent of future projects still in early stages, the pace of development will depend on economic stability, foreign investment and mitigating the cost of imports.
Zawya
30 minutes ago
- Zawya
Agentforce boosts Salesforce partner support, handling over 19,000 requests since inception
Agentforce for Partner Community engages 120,000 monthly users Agentforce frees Salesforce partners to accelerate customer AI rollouts UAE - The rapid rise of agentic AI introduces an immense $6 trillion digital labor opportunity set to reshape and benefit the global technology ecosystem, including Salesforce partners and System Integrators (SIs). But it also presents challenges like complex infrastructure and data silos that leave many potential adopters unsure of how to begin or scale AI effectively. With their ability to identify and develop specific use cases for tailored and effective AI solutions, partners are a critical part of the front line of helping customers accelerate agent adoption and implementation. To support these vital implementations, Salesforce is investing in its partner ecosystem with innovative tools and resources. The latest investment includes Agentforce for Partner Community, an AI agent embedded in Salesforce's Partner Community experience that provides 24/7 conversational support grounded in technical and program knowledge. Boosting partner efficiency with conversational AI Launched in late March 2025, Agentforce for Partner Community elevates Salesforce's service for partners of all sizes, allowing them to benefit from: Self-service access to information: The AI agent provides quick answers to common questions from Partner Community visitors, reducing the need to log cases and saving time searching for information. Tailored responses based on partner record: Because Agentforce is grounded in CRM data on Data Cloud, the agent will be able to provide instant insights, including personalized responses based on partner program level, scorecard data, benefits, certifications, and tiering — eliminating guesswork and saving time. Automation of Trial Org requests: Partners can easily initiate Trial Org extensions by asking the AI agent: 'Can I extend a Trial Org?' The AI agent will then gather the required information to determine eligibility, create a case, and complete the action to extend the Trial Org. This feature improves accuracy in handling requests and delivers quicker resolution times. Salesforce as 'customer zero' Agentforce for Partner Community reflects Salesforce's broader 'customer zero' approach — using its own products at scale to test, improve, and prove value before taking them to market. Salesforce first deployed Agentforce on its own Salesforce Help and sites to provide 24/7 AI-powered support. Since launching in October of 2024, the platform has handled over 1 million customer conversations, resolving more than 84% of questions autonomously. This has significantly reduced costly human escalations and improved response times. Salesforce's internal use of Agentforce goes far beyond customer support. The company now uses agents to nurture sales leads at scale, deliver tailored training and career recommendations for employees, generate millions of lines of code to increase developer productivity, and automate routine communications within Slack workflows, all while continuously capturing learnings to improve agent performance and user experience. By using Agentforce across its business, Salesforce gains firsthand insights to refine the platform and set the standard for what great looks like in the era of digital labor. Differentiated AI-driven partner experience drives real-world impact In the three months since Agentforce for Partner Community's launch, more than 19,000 requests have been handled, averaging 1,400 conversations per week. In total, 120,000 monthly Partner Community users are engaging with the platform. Natasa Marinkovic, Vice President of Marketing and Alliances at highlighted how the agent reduces information search time by approximately 75% and allows her team to focus more on the customer experience. 'Agentforce for Partner Community has been transformational in terms of how we engage with Salesforce, one of our primary partners,' she said. 'This is not a capability that we have across our other partnerships in the ecosystem right now.' Lynne Feeney, Director of Salesforce Partnership and Strategic Alliances at Wilco Source, a CitiusTech company, said, 'Agentforce for Partner Community is a very helpful tool and I use the agent as my first point of reference for information.' Driving agentic success together As Salesforce continues to launch partner-focused innovations like the newly expanded AgentExchange, partners will continue to receive resources and tools that enable them to help customers rapidly realize the full value of Agentforce implementations. Phil Samenuk, Salesforce's SVP of Global Alliances & Channels and Outsourcing Service Providers, said, 'Our partners are essential in helping CIOs and business leaders define AI strategies, assess organizational readiness, and create phased roadmaps for adoption. Agentforce for Partner Community is a critical part of Salesforce's broader vision to help partners lead in agentic AI adoption and delivery.' With training, workshops, an Agentforce Partner Guidebook, AI certifications, and opportunities to build their own agents, over 272,000 consultants working for Salesforce partners have completed AI certifications, and these consultants have built over 18,000 agents. Salesforce consulting partners have also launched new services tailored to help customers navigate agentic transformation with Agentforce. 'As companies increasingly turn to AI agents, the partnership ecosystem is crucial,' continued Samenuk. 'Through resources like Agentforce for Partner Community, Salesforce and its partners together are uniquely positioned to meet rising demands for digital labor and drive the next era of agent-first businesses.' Middle East perspective Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East, said: 'Agentforce for Partner Community is a game changer for partners in the Middle East. The UAE, Saudi Arabia, plus the wider GCC and Egypt, are investing heavily in AI and are committed to becoming global leaders in the technology, with public and private sector organizations following their lead to stay ahead of the curve. Partners play a key role in this by helping customers identify AI use cases and then deploy the technology effectively. Agentforce for Partner Community is empowering partners in the Middle East with the information and tools they need to blaze a trail - enabling them to deliver the services customers require to win with agentic AI and digital labor.' More information: Learn about the launch of Agentforce 3 See new services from Salesforce consulting partners to help customers navigate agentic transformation with Agentforce Learn how Salesforce's open ecosystem is driving trusted agent interoperability Discover MCP partners who are contributing to open interoperability through AgentExchange Read how agentic AI is driving a new economy Read the AgentExchange announcement and check out AgentExchange Hear from industry experts on building agent-first businesses and the future of interoperability
