Google starts testing AI mode in search for Indian users
On Tuesday, Google announced the arrival of AI Mode in Search for select users in India. For now, the feature will be available as an experiment in Labs, in English, the company stated in a blog post. 'AI Mode is our most powerful AI search, with more advanced reasoning and has multimodality, and the ability to go deeper through follow-up questions and useful links to the web,' said Hema Budaraju, Google's vice-president of product management – Search, in a blog post. While AI Mode in Search looks very similar to the new feature AI Overviews in Google Search, it is different in that it offers a unique experience that allows users to ask longer, more complicated, or nuanced questions that previously required multiple searches. 'It's especially useful for exploratory questions, and for more complicated tasks like comparing products, planning a trip, or learning about complex how-tos,' the company said.advertisementKEY FEATURES OF AI MODEHandles complex queries: Users can ask longer and more detailed questions, like planning a trip or comparing products, and get comprehensive answers in one go.Multimodal search: You can search using text, voice, or images. For example, upload a photo to identify a plant or use your voice to ask a question.Real-time, relevant results: AI Mode leverages Google's extensive index, Knowledge Graph, and shopping data to deliver up-to-date information, summaries, and links.Follow-up prompts: The system offers suggestions for follow-up questions, making it easier to explore topics further.User feedback: Google is using feedback from Indian users to improve AI Mode quickly and make it more helpful for local needs.AI Mode achieves results by taking a complex question, breaking it down into smaller sub-topics, and then asking lots of questions at the same time on behalf of the user. Then, all the answers are recombined into one hyper-relevant content output that matches the user's question.advertisement
"You'll be able to not only access high-quality web content, but also fresh, real-time sources like the Knowledge Graph, real-world data, and shopping information for billions of products," Google said on Tuesday. In May of last year, Google, the search engine, also released the AI Overviews feature to provide users a quick sampling of the information they were interested in using the search engine. Then, the search engine giant said the Overviews feature made sure users were seeing a greater diversity of websites to help with more complicated questions, and that the AI Overviews' links received more clicks than if the page had shown up as a regular web listing for that query. "As we scale this experience, we will continue to prioritise valuable traffic to publishers and creators," Google added, according to the report. - EndsMust Watch
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