
Laced and lethal: How 'Kpods' are hooking youths and exploiting legal grey areas
When David (not his real name) first tried an e-vaporiser offered by friends in January last year, he had no idea that the liquid inside it contained more than just nicotine.
It was only when he felt lightheaded after taking a few puffs that the teenager, now aged 20, suspected it was not a regular vape, which in itself is illegal in Singapore.
After he confronted them, they revealed it was a "Kpod" – a drug-laced vape that typically contains chemicals such as etomidate, a fast-acting anaesthetic used in medical procedures. However, he still continued using it.
"I started at first using just my friend's vape at the clubs and then after that, I realised I was (getting) more addicted and I was looking for it more," David told CNA TODAY.
"So I got the (seller's) contact from my friends and I bought my own 'Kpod'. I started using it almost every day at home.
"I realised I was getting addicted on the fourth or fifth month of usage, but I still couldn't stop because of the feeling it gave me."
Also known as "zombie vapes" or "space oil", "Kpods" have been gaining popularity in Singapore over the past year.
The device is commonly known as a "Kpod" because they are sometimes also laced with ketamine, another anaesthetic that has hallucinogenic properties.
In May, the Health Sciences Authority (HSA) said it was closely monitoring the trend, after detecting more than 20 cases involving etomidate this year – a four-fold increase from just five cases in all of last year.
In a raid in April 2024, the authorities also seized 65 vapes suspected to contain tetrahydrocannabinol, the main psychoactive compound in cannabis.
Social service agencies, healthcare professionals and legal experts said that a lack of awareness about "Kpods" and their long-term health effects, along with regulatory grey areas exploited by both sellers and users, may be fuelling their increasing use among the young.
Indeed, David admitted that even though he knew the vape was laced, it did little to deter him.
His friends claimed that the substances could not be detected in urine tests and assured him that he could enjoy the high without getting caught.
He was also told that etomidate is classified as a poison under Singapore's Poisons Act and not a Class A controlled drug under the Misuse of Drugs Act, which carries heavier penalties.
This was why he believed that, if caught, he would face a lesser charge under the Tobacco Act, which outlaws regular vapes, rather than the harsher consequences meted out under Singapore's anti-drug laws.
He eventually stopped last July, after his mother discovered he had been using these drug-laced vapes and referred him to an addiction recovery facility. He struggled with the withdrawal symptoms he experienced as he tried to wean off the "Kpods".
"When I stopped using the 'Kpods', I could feel very lethargic and my body would hurt a lot ... I just felt very uncomfortable in my own body without using (it)."
Social service agencies counselling former youth addicts said that, like David, many of them held misconceptions about the harms of "Kpods", including the false belief that etomidate poses minimal health risks since it has a legitimate use as an anaesthetic in medical settings.
Mr Wilson Tan, executive director at Youth Guidance Outreach Services, said that some young people hold liberal views towards such chemicals and they would say: "This is not drugs, this is medicine. It is used to save lives. If it comes into my body – if it's a moderate consumption – I don't think it will damage my body that much."
Agreeing, Mr Alvin Seng, a counsellor at addiction recovery centre We Care Community Services, said that young people often underestimate the long-term neurological and organ damage caused by 'Kpods', believing that occasional, intermittent use is safe.
However, that belief could not be further from the truth, healthcare and addiction experts said.
While "Kpods" are a relatively new phenomenon and more research is needed into the exact long-term effects of repeated etomidate abuse via inhalation, experts warned that the risks are far more serious than many young people realise – which is why the anaesthetic is classified as a poison in the first place.
Associate Professor Bibhas Chakraborty, interim director at the Centre for Quantitative Medicine at Duke-NUS Medical School, said sedatives such as etomidate can carry a risk of overdose, potentially leading to severe or life-threatening consequences almost immediately.
"In contrast, regular vaping or smoking involves nicotine, which, though addictive, is not legally considered poisonous. Its side effects such as organ damage stem from long-term abuse and pose health hazards over time," he explained.
"In short, these 'Kpods' can cause immediate fatal effects, while regular vaping and smoking primarily present long-term public health risks through chronic exposure."
Dr Clare Anne Fong, a consultant at the Division of Respiratory and Critical Care Medicine within the National University Hospital (NUH), said that perhaps most insidious is the fact that users can never really know for sure the substances or precise chemical mix in "Kpods".
This uncertainty raises the risk of accidental overdose, the experts said.
Mr Bruce Mathieu, a motivational speaker and content creator who speaks out against "Kpod" use on social media, said the lack of transparency around what goes into the vapes makes them extra dangerous for the abuser.
The 55-year-old reformed drug user said his decades-long struggle with substance abuse began when he first tried cannabis at the age of 13. He went on to spend more than 30 years in and out of prison for drug-related offences.
"At the end of the day, drug traffickers want money and more money. They do not care about your health. They do not care about what they put inside the pods," he added.
"They can tell you (it contains) etomidate or they can tell you it's 'Kpod' but … it could be just nicotine and caffeine. Or it can be other harder drugs, harder substances. There are no quality checks … you don't know what you're putting into your body."
He also said: "If I had a choice – the lesser of two evils – (between) 'Kpods' and meth, I'd take meth." Meth, short for methamphetamine, is an illegal stimulant.
"At least with meth, I know what I'm getting myself into. With 'Kpods', I don't know. What I consume right now could just be my last … and that is a very scary thought."
A GROWING PROBLEM
Social service agencies in Singapore told CNA TODAY that they have seen an uptick in clients seeking help for "Kpod" use over the past year.
Most are youth – some as young as 13 – referred by parents, schools or family service centres.
The agencies said that they are mainly older teenagers and young adults, aged between 15 and 29, because "Kpods" are more expensive than regular vapes and tend to be accessible to those with greater financial independence.
The "Kpod" scourge is not confined to Singapore.
Increasing numbers of drug-laced vape products have been seized across Southeast Asia and other parts of Asia in recent years, signalling a growing public health concern.
In June, three Singaporeans were among four men charged in Malaysia with trafficking 9.42 litres of liquid cocaine stored in nearly 5,000 vape pods.
Malaysian police recorded 119 drug-laced vape seizures last year – almost four times the 32 cases in 2023, The Star newspaper reported on Jan 3.
In May last year, The Bangkok Post reported that four people, including two Singaporeans, were arrested in Thailand's capital city for selling vapes laced with methamphetamine and heroin.
These cases reflect a troubling regional trend – the rising availability and misuse of drug-laced vapes, which pose serious health risks to users, particularly the young.
Experts attribute the rise in "Kpod" use to several factors including cross-border trade, encrypted messaging platforms such as Telegram, rapidly evolving technologies and word-of-mouth among peers.
These channels allow users to obtain modified vapes easily and anonymously, making it difficult for the authorities to monitor, curb or regulate the trend.
Dr Fong from NUH said: "Unlike in Singapore, vapes – as compared to other 'hard' drugs – are still legal in many other countries and there is a lack of standardised regulation regarding their sale."
Mr Shaneet Rai, Of Counsel at law firm Kalidass Law Corporation, noted that dealers turn to encrypted chat groups such as those on Telegram or Discord to advertise "Kpods".
Thus, enforcement is complicated by anonymous user names, fast-disappearing channels and payments made via cryptocurrency or pay-later services, he said, adding that the pace at which dealers adapt to new technologies often outstrips the capabilities of current enforcement tools.
Just like regular vapes, "Kpods" can come in a variety of sweetened flavours.
However, unlike standard e-vaporisers, "Kpods" are laced with more than just nicotine. Etomidate is among the more commonly found drugs in these modified vapes, but it is far from the only one.
Experts said "Kpods" are a new channel for drug pushers to distribute illicit substances.
The liquid content of these products is virtually indistinguishable from regular vape juice without laboratory testing or toxicological analysis, making detection difficult.
Mr Rai the lawyer said that "Kpods" are typically imported into Singapore and often concealed within black market vape shipments.
They are usually manufactured in unregulated overseas labs, where there are minimal restrictions on adding psychoactive substances to e-liquids, he added.
Indeed, dealers may exploit legal loopholes by filling e-vaporisers with compounds not classified as hard drugs, such as in the case of etomidate-laced vapes.
These substances can be frequently modified, not only to evade legislation but also to cut manufacturing costs by mixing them with other chemicals.
With these vapes remaining unregulated, there is no clear indication of what goes into them, including their exact chemical makeup.
In some cases, even the sellers themselves are unaware of what the vapes contain.
One such seller told CNA TODAY that he never know the original source of the "Kpods" that he sells.
The 28-year-old, who is based in Malaysia and spoke on condition of anonymity, said he relies on the supplier's word that the product he is selling contains etomidate, but admitted he does not know what is inside the "Kpods" he sells.
He believes they might also be laced with tetrahydrocannabinol, the main psychoactive compound in cannabis.
He also said that different brands of "Kpods" could contain different chemical mixes and thus have "varying strengths".
Other "Kpod" sellers contacted by CNA TODAY on Telegram shared listings featuring various "flavours" – mostly fruit-based such as mango or green apple – and a range of brands.
They did not say how the contents of the vapes could be verified, offering only verbal assurances.
Drug rehabilitation centre Addictions Recovery Singapore said: "It's important to highlight that etomidate is not the only risk. We have seen evidence that vape liquids can also be clandestinely laced with ketamine, cocaine, methamphetamine, heroin and synthetic cannabinoids.
"This dramatically raises the stakes, as individuals may be entirely unaware of what they're inhaling, compounding the risk of unpredictable psychological reactions and multi-drug dependence."
ETOMIDATE: A POTENTIAL HEALTHCARE CRISIS
Healthcare and addiction experts said that the rise in "Kpod" use among the young is worrying, because etomidate can cause both short- and long-term harm – including potentially fatal consequences even after a single use.
Associate Professor Bibhas Chakraborty, interim director of the Centre for Quantitative Medicine at Duke-NUS Medical School, described etomidate as a strong drug used in hospitals to sedate patients during procedures.
It is meant to be administered only under close medical supervision and not for personal or long-term use.
Inhaling etomidate can lead to short-term effects such as dizziness, confusion, shaking and breathing difficulties.
Dr Sharad Haridas, a consultant psychiatrist at Promises Healthcare, a clinic that offers addiction therapy among other services, said the drug can also lower levels of gamma-aminobutyric acid in the brain, resulting in heightened anxiety, poor sleep quality, concentration difficulties and, in some cases, panic disorders.
The Addictions Recovery Singapore said that although etomidate is not considered addictive under supervised medical use, recreational inhalation can quickly create psychological dependence, with users chasing its sedative effects.
Even occasional use may disrupt sleep regulation and trigger rebound anxiety or irritability, which are early signs of withdrawal.
The impact of "Kpod" use is especially serious for adolescents, whose brains are still developing. Exposure to substances at a young age may impair cognitive function, emotional regulation and memory over time.
Young people also metabolise drugs differently than adults, which may lead to unpredictable side effects, Dr Fong from NUH said.
Aside from that, "Kpods" might be laced with other undisclosed substances apart from etomidate. Early drug exposure increases the likelihood of future drug-seeking behaviour and long-term addiction, the experts said.
Dr Melvyn Zhang, senior consultant at the Institute of Mental Health's National Addictions Management Service, said that adolescent brain development continues into the mid-20s.
Any form of drug abuse during this stage can harm the brain's development, affect mental health or increase the risk of developing an addictive illness.
"From a clinical perspective, there is a possibility that early substance experimentation may predispose individuals to other drug abuse.
"However, the actual gateway hypothesis of 'Kpod' use leading to other drug abuse has not been scientifically tested," Dr Zhang added.
Regardless, "Kpod" use goes beyond addiction risks. Dr Zhang cautioned that it may also lead to adrenal insufficiency, a serious health condition that affects cortisol production, which is critical to the body's stress response and various physiological functions.
More research is needed into the recreational use of sedatives such as etomidate, particularly through inhalation, including their potential for dependence and withdrawal effects, especially since "Kpods" remain a relatively new phenomenon, the experts said.
In the meantime, there are already signs of how drug-laced vapes are affecting individual users.
For David, the effects included feeling "lightheaded" and "buzzed" – a high that lasted less than a minute each time he used a "Kpod".
Although the sensation felt good at first, he began experiencing headaches and body aches.
He also recalled feeling deeply "dissociated" from his body. On several occasions, this caused him to lose balance and fall.
Once, he even hit his head, but refused medical treatment, fearing hospital workers might report him for suspected substance abuse.
These dangers became devastatingly real for Mr Delfard Tay, who lost his 20-year-old daughter Shermaine Tay to suicide in September last year – a tragedy he believes could have been linked to her "Kpod" use.
The 43-year-old logistics company manager said that his daughter had started using "Kpods" at the start of last year. Although he repeatedly tried to coax her out of it, their conversations often ended in arguments, followed by days of silence.
Over the following months, Mr Tay began noticing significant changes in her behaviour. She spoke more, but often incoherently. She also became more aggressive and was easily agitated.
In the week leading up to her death, she also experienced persistent vomiting, he recalled.
The autopsy report did not offer conclusive answers, but after reviewing closed-circuit television footage from their home, Mr Tay saw that his daughter had been inhaling "Kpods" shortly before her death and he could see her visibly shaking in the footage.
Social service agencies said they had counselled young people who reported similar symptoms after using "Kpods".
The Addictions Recovery Singapore said that common immediate effects include shivering, "zombie-like" disorientation, aggression, unsteady gait and sudden collapse.
Mr Tan from Youth Guidance Outreach Services said that users may engage in more risk-taking behaviour while on "Kpods".
He noted that some users also refer to the vape by its street name "piao piao", a Chinese term to describe "floating" – indicating the light, detached sensation it induces.
Dr Zhang from the National Addictions Management Service said that because the medical complications of "Kpod" use are still not well understood, a cautious approach to symptom management is needed.
However, this is made more challenging because users often avoid seeking help for fear of being penalised by the authorities for drug use.
TOYING WITH THE UNKNOWN
The fact that there is so little awareness about "Kpods" and their harms is what is driving its rising popularity, experts said.
The liquid inside a "Kpod" is virtually indistinguishable from regular vape juice to the naked eye, so it is easy for unsuspecting young users to be misled by ill-intentioned sellers into trying "Kpods", under the pretext that they are regular nicotine vapes.
However, some users and social service agencies said that there are ways to tell the difference between a "Kpod" and a regular vape.
Often, the devices look slightly different. One of the tell-tale signs is that a "Kpod" often has a small pod attachment fitted onto an e-vaporiser. It also tends to be significantly more expensive than regular vapes.
Those who are knowingly using "Kpods" downplay the health risks of etomidate-laced vapes due to misinformation or gaps in existing research.
A common misconception is that etomidate, even though it is a controlled substance, is safe or less harmful than traditional cigarettes, simply because it is used in medical settings.
As a sedative, its fast and heavy effects can be particularly appealing to stressed or sleep-deprived youth, the Addictions Recovery Singapore said.
"Without realising they are consuming controlled substances, they may develop patterns of self-medicating or escalate to other drugs like benzodiazepines or opioids," it warned.
Sellers may also mislead users or manipulate regulatory loopholes to market "Kpods", claiming they are undetectable in urine tests and assuring users that substances such as etomidate are classified as poison under Singapore's Poisons Act, not as Class A controlled drugs under the Misuse of Drugs Act.
However, some of these misconceptions have been dispelled by the authorities.
In a written parliamentary reply on Jan 8, Health Minister Ong Ye Kung said that "individuals consuming such e-vaporisers may also have etomidate detected in their urine".
Assoc Prof Chakraborty from Duke-NUS Medical School said: "Technically speaking, etomidate can be detected in urine, but only through specialised or targeted testing methods. These tests are highly sensitive and can detect etomidate and its metabolites for up to several days after use, despite its short half-life."
He also said that the claim that etomidate is "undetectable" likely stems from it not being included in standard drug screening panels – not because it cannot be detected at all.
In a statement earlier this year, the Central Narcotics Bureau (CNB) said that there had been "sporadic cases" where vapes were used to consume controlled drugs.
It added that anyone whose urine tests positive for controlled substances, "regardless of the mode through which it was ingested", will be investigated under the Misuse of Drugs Act.
"The possession of any apparatus or article, including vapes, for the consumption of controlled drugs is an offence under section 9 of the Misuse of Drugs Act," CNB warned.
And even though some young users may believe that they face lighter penalties for using drug-laced "Kpods" – as opposed to being charged under the Misuse of Drugs Act – the consequences for using or selling "Kpods" are still more severe than those for regular vapes.
Associate Professor Razwana Begum, head of the Public Safety and Security programme at the Singapore University of Social Sciences (SUSS), said that the possession or use of e-vaporisers may result in fines of up to S$2,000.
However, involvement with "Kpods" containing controlled substances such as etomidate carries heavier penalties, including imprisonment and higher fines under the Poisons Act.
Currently, "Kpod" suppliers are exploiting regulatory loopholes to market their illicit goods.
Manufacturers, for instance, might introduce novel psychoactive substances into "Kpods" that are not yet scheduled under the Misuse of Drugs Act, Mr Rai from Kalidass Law Corporation said.
The constantly evolving chemical compositions, coupled with potentially slow laboratory turnaround times for identifying controlled substances, can further hamper enforcement efforts.
COMBATTING THE CRISIS
To combat the rising threat of "Kpods", experts and social service agencies said that a range of targeted measures is needed.
Further upstream, they stressed the importance of stronger "Kpod"-specific research and youth education.
Mr Alvin Seng from We Care Community Services said that current anti-drug and anti-vape campaigns do not address "Kpod" use directly.
"Anti-drug messaging typically focuses on Class A drugs such as cannabis and methamphetamine, but not 'Kpods'.
"Anti-vape messaging also does not make any mention of 'Kpods' and only focuses on nicotine vapes," he added.
Agreeing, Mr Narasimman Tivasiha Mani, executive director of youth-based non-profit organisation Impart, said that more effective anti-drug and anti-vaping messaging should clearly highlight the severe health risks of "Kpods", using specific case studies to drive home the message.
He also said that the authorities could consider myth-busting campaigns that directly address and dispel misinformation surrounding the drug-laced vapes.
Many young people genuinely do not understand the extent of harm the substances can inflict on their bodies and long-term health, he observed.
"They need case studies, they need to be shown how bad it is."
This would include addressing young people's false beliefs that "nothing wrong" can come from etomidate abuse since it is a "medical drug", he added, or that it offers the same high as ketamine without the same negative side effects.
It is important to let the young know that people can die instantaneously from its abuse, he asserted.
Beyond highlighting the dangers of "Kpods", educational campaigns should also underscore the importance of early reporting, to empower young people to come forward and seek help, Assoc Prof Razwana from SUSS said.
School-based programmes that promote open dialogue and provide accessible support can further facilitate student reporting and enable early intervention.
These efforts, when paired with confidential helplines or online reporting platforms, can help reduce the fear of repercussions and prompt more young people to report "Kpod"-related incidents, she added.
She also stressed the importance of parental involvement.
Raising awareness about "Kpods" and their symptoms, as well as equipping parents to be proactive and vigilant, is key to identifying early signs of use.
Parents can also help reframe reporting as a step towards rehabilitation, supporting their children in breaking the habit and preventing long-term harm, Assoc Prof Razwana said.
This was the case for David, who eventually turned sober with the support of his mother after she referred him to an addiction recovery facility in July last year.
On the rehabilitative front, Dr Haridas from Promises Healthcare said: "As far as treatment approaches go, there is currently limited published data, but the general principles of substance use disorder apply.
"The first is to adopt a non-judgmental approach and to provide a safe space to explore the underlying reasons behind substance use.
"This is where counsellors come in. They can help individuals manage anxiety, depression and trauma – factors often exacerbated by etomidate misuse."
Downstream, regulatory gaps must be addressed as well. This includes tightening controls and penalties, or possibly introducing broader analogue laws to ensure Singapore's drug legislation is agile enough to respond to fast-evolving threats such as "Kpods".
Singapore has tried to address this by introducing generic listing provisions – such as Section 17C of the Misuse of Drugs Act – but Mr Rai the lawyer said that more flexible analogue laws could enhance enforcement agility.
"A presumptive classification model or analogue provision, as seen in jurisdictions like the US (Federal Analogue Act) or Australia, could allow the authorities to treat chemical variants as controlled based on structure and effect, pending confirmatory analysis," he added.
Such a move would help future-proof Singapore's laws against fast-evolving synthetic drugs, especially those distributed in digital or aerosol form, he suggested.
For now, would reclassifying etomidate as a Class A controlled drug under the Misuse of Drugs Act be an effective next step?
Dr Fong from NUH cautioned that reclassifying the drug would complicate its accessibility for use as an anaesthetic.
"It would be subject to the same stringent regulations as other controlled substances such as fentanyl (a synthetic opioid), requiring dual sign-offs, strict dosage verification and meticulous documentation of any unused quantities," she said.
Given that etomidate is frequently used for emergency intubations in resuscitation areas, such added regulatory burdens could hinder its timely administration, she added.
Mr Rai said: "'Kpods' represent a perfect storm: youth-targeted marketing, chemical innovation, digital anonymity and cross-border trade."
Addressing it would require a combination of stronger technology-enabled enforcement, real-time chemical surveillance, public education campaigns, clear prosecutorial guidelines on knowledge-based defences, as well as updated regulatory frameworks to classify substances faster.
"This is not just a drug issue. It's a digital, social and public health issue – and the law must evolve in sync," Mr Rai urged.
Tackling the knowledge gap is the first step in the right direction.
This is also what Mr Mathieu, who is against "Kpod" use, hopes to do in speaking up on social media about its dangers.
"I do not want others to be in my shoes, where we waste and rot in prison due to our drug addiction," he said, adding that many users start out thinking that they have a handle on their drug consumption, telling themselves that there is "no way drugs are going to get its claws into me".
"But you know what? Everyone I met in prison, including myself, said the same thing. The oldest person I met during my last imprisonment for drugs was 82 years old ... at the age of 82, he was still in the bondage of drugs."
David, too, admitted that he lacked awareness about the real effects of "Kpods" and this was partly why he was so easily drawn to them.
"I feel like it would have helped me if there was more education about what 'Kpods' really are and what they would do to you in the long run, and all the side effects and the cons of it ... I could see the kind of person I was when I was on 'Kpods' and it was not the kind of person I wanted to be.
"Because some of my friends had mutual (friends) who passed away because of 'Kpods', I try my best to let my friends know why I got sober ... and I'm slowly trying to keep them away from smoking 'Kpods' as well."
WHERE TO GET HELP
If you are facing mental health problems or having suicidal thoughts, you may reach out for help through the following hotlines.
You may also find a list of international helplines here. If someone you know is at immediate risk, call 24-hour emergency medical services.

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- Straits Times
‘We had to maintain our lead without compromising editorial integrity'
Mr Tham Khai Wor, who was inducted into the Singapore Media Industry Hall of Fame in 2022, says advertising can be as relevant as news, depending on the readers' needs. Tham Khai Wor, 81 Portrait Mr Tham Khai Wor was best known as the chief salesman to his marketing colleagues at Singapore Press Holdings (SPH). His career with the group started in 1972 at Times Printers Sdn Bhd where he was regional marketing manager. One of his memorable achievements was the contract to produce the Asian editions of Time magazine and later Fortune in Singapore, ahead of the US editions being printed in New York. The facsimile was relayed to Times Printers from the US via satellite transmission. It was the first major contract of its kind for the company. Of his many memories at SPH until he left in 2005, Mr Tham cites the record $800 million in advertising revenue generated – largely from print – in financial year 2000. According to the company's annual report, it pushed the group's turnover to more than $1 billion for the first time in its history. For his influence in shaping the media advertising landscape, Mr Tham, now 81, won many Asian industry awards and was inducted into the Singapore Media Industry Hall of Fame in 2022. Recollections 'The Straits Times in the last 180 years has been and continues to be resilient and relevant to Singapore. This was true right from the beginning. In 1845, its Page 1 was filled with advertisements about goods that arrived in Singapore and had to be sold after months at sea. It shows that even then, we realised how important advertisements were. Advertising can be as relevant as news, depending on the readers' needs. The highest cost for any media will be production, and advertising incomes will make the difference. Top stories Swipe. Select. Stay informed. Singapore HSA intensifies crackdown on vapes; young suspected Kpod peddlers nabbed in Bishan, Yishun Singapore Man charged over distributing nearly 3 tonnes of vapes in one day in Bishan, Ubi Avenue 3 Singapore Public healthcare institutions to record all Kpod cases, confiscate vapes: MOH, HSA Singapore Man allegedly attacks woman with knife at Kallang Wave Mall, to be charged with attempted murder Singapore Singapore boosts support for Timor-Leste as it prepares to join Asean Singapore UN aviation and maritime agencies pledge to collaborate to boost safety, tackle challenges Singapore High Court dismisses appeal of drink driver who killed one after treating Tampines road like racetrack Singapore 18 years' jail for woman who hacked adoptive father to death after tussle over Sengkang flat In 1984, I was transferred from Times Printers to head marketing at The Straits Times Press (1975) Ltd in view of the changing media scene. The other media company, Singapore News and Publications , had launched the English newspaper, Singapore Monitor, in 1982. We had to maintain our lead, be advertiser-friendly and innovative without compromising our integrity. The Straits Times remained effective – editorial got the eyeballs and advertising served consumer needs. During my time, television broadcast competition was also relentless. One of the things we did was to launch the fictitious X.O. Beer campaign to prove that advertisements do not need sound or movement to be effective, especially for fast-moving consumer products. For this, we strategised and challenged advertising agency Ogilvy & Mather to produce a powerful campaign. A series of colour advertisements were run from March 22 to 31, 1993, in three of SPH's papers – The Straits Times, Business Times and Lianhe Zaobao. That got beer marketeers scurrying around Singapore looking for the potential newcomer. However, the final advertisement on April 1 dropped the bombshell: that X.O. Beer did not exist. April Fool! By then, however, the advertisements had attracted considerable interest in the beer, demonstrating that creative newspaper advertisements had as much impact as TV commercials. It won a major advertising award around the world and was recorded in marketing case studies. We were creative with ads, bringing in more colour and odd-shaped advertisements, while editors ensured that the paper stayed editorially relevant. Scented inks were introduced for different occasions. For example, our newspaper advertisements promoting mandarin oranges during Chinese New Year had orange-scented ink, while hand soap advertisements had their own scent imprinted. Next came the advent of digital media. But for The Straits Times to join the bandwagon and go digital was accelerating its own downfall. You don't sleep with the enemy, and secondly, we have our strengths. Singapore is unique in the world, with high population density, 95 per cent living in high-rise and 95 per cent literacy. That makes delivering The Straits Times print copy easy.'

Straits Times
36 minutes ago
- Straits Times
Masters of wit caught in a storm of change
Life's Like This! by Straits Times senior executive artist Lee Chee Chew and The House Of Lim by then Straits Times artist Cheah Sin Ann were among the comics published in The Sunday Times on Nov 20, 1994. Their take on life is different – sharper, more biting. Through artful strokes, cartoonists illuminate, entertain and provoke, often leaving a lasting impression after the ink dries or the screen fades. Their licence to wield humour like a knife for social or political commentary has earned them fans and critics. Senior executive artist Lee Chee Chew, 58 , knows this well. His long-running strip, Chew On It! , which began as Life's Like This! in 1991, has chronicled everyday idiosyncrasies for three decades. 'I'm partial to doodling about things that I find exasperating, for example, littering and people who cycle on pedestrian walkways,' he says. A cartoon on job loss (top left) caused by artificial intelligence from senior executive artist Lee Chee Chew. PHOTO: ST FILE But poking fun, even at mundane issues, has never been an easy business. Mr Lee recalls a 1994 cartoon satirising a television advertisement that claimed better colour quality than a rival's. His comic character quipped: 'If I can already see their more vibrant colour difference in my set here, why should I still go and buy theirs?' The TV company didn't find it funny. Cartoons have been a part of Singapore's media landscape since the late 19th century. Top stories Swipe. Select. Stay informed. Singapore HSA intensifies crackdown on vapes; young suspected Kpod peddlers nabbed in Bishan, Yishun Singapore Man charged over distributing nearly 3 tonnes of vapes in one day in Bishan, Ubi Avenue 3 Singapore Public healthcare institutions to record all Kpod cases, confiscate vapes: MOH, HSA Singapore Man allegedly attacks woman with knife at Kallang Wave Mall, to be charged with attempted murder Singapore Singapore boosts support for Timor-Leste as it prepares to join Asean Singapore UN aviation and maritime agencies pledge to collaborate to boost safety, tackle challenges Singapore High Court dismisses appeal of drink driver who killed one after treating Tampines road like racetrack Singapore 18 years' jail for woman who hacked adoptive father to death after tussle over Sengkang flat One of the earliest known satirical publications, The Straits Produce, was published in 1868 and modelled on Britain's Punch magazine. Printed by the Straits Times Press, it skewered colonial society and politics, but ceased publication in the 1930s. The Straits Times itself started featuring cartoons and caricatures in the 1930s, when the paper was under editor George William Seabridge. During his editorship from 1928 to 1942, Seabridge also increased the number of pages and introduced photographs, creating a visually more appealing product. From around 1953, special pages in the Sunday edition of The Straits Times were devoted to syndicated comics . These early strips included The Cisco Kid, 'your Wild West favourite', the adventures of Tarzan, the misadventures of Blondie and her husband Dagwood, and Peanuts featuring Snoopy and Charlie Brown. Over time, these comics adapted to the changing world. Blondie, for instance, evolved from a carefree flapper girl to a middle-class housewife who started a catering business. In the 1990s and early 2000s, syndicated strips like Calvin And Hobbes, Garfield, and Baby Blues struck a chord with readers. Writer and researcher C.T. Lim, 53, who has studied the history of cartooning in Singapore, notes that when the paper had more space, it tended to run serialised adventure comic strips like Tarzan. When space shrunk, gag-oriented strips such as Garfield became the norm. Alongside syndicated cartoons, editorial cartoons by the paper's artists began to appear in the late 1950s, often taking sharp aim at political or social issues. In an opinion piece in 2015 for The Straits Times, American journalist Tom Plate spoke about the editorial cartoonist's 'crazy mind that could twist a lance into your brain to make a point that you knew in your heart was true'. As he explained in the article headlined 'Cartoonists – the 'mad men' of journalism': 'At their lampooning best, which is when they are at their meanest, they hardly ever show any mercy – only respect for the truth... even if it is the truth as they see it.' Political humour After the Japanese Occupation in 1945, local cartoonists picked up their pens to push for political change and challenge colonial authority. Researcher Mr Lim describes the late 1950s as The Straits Times' most vibrant era for political cartooning, driven by intense public debate over decolonisation and independence. This climate encouraged cartoons that critiqued political leaders and social issues. A key figure then was cartoonist Tan Huay Peng, known for his sharp social commentary. Mr Lim highlights a May 2, 1959, cartoon by Mr Tan that used boxing imagery to represent the fierce election campaigning that year. A cartoon on May 2, 1959, by Mr Tan Huay Peng on the fierce election campaigning that year. PHOTO: ST FILE In an online article 'The history of comics and cartoons in Singapore and Malaysia', Mr Lim notes that the British in colonial Singapore allowed and encouraged a certain amount of freedom of speech that was part of the Western democratic tradition. 'They wanted to ensure those who inherit their colonies were English-educated and friendly to their economic and strategic interests,' he writes. But from 1961, when Singapore was self-governing but not yet independent, political cartoons became rare. Mr Lim attributes this to three factors: the tense political climate; a view among senior leaders from the People's Action Party that The Straits Times was too critical of it, despite the paper's favourable stance towards the party ; and the nature of political cartoons being satirical. 'For the PAP, politics was not a matter of a game or a sport as portrayed in political cartoons. It was a matter of life and death, especially during the volatile political climate of that period,' says Mr Lim. Discussions to bring back political humour resumed in the late 1970s, with group editor Peter H.L. Lim viewing political satire as a sign of Singapore's growing political maturity, Mr C.T. Lim says in another article, 'Singapore political cartooning', for the Southeast Asian Journal of Social Science. An example was a series of cartoons on the lighter side of the 1979 by-elections by Straits Times cartoonist Shamsuddin H. Akib titled 'Sham's election smile' . In one strip, an old woman tells a child how she wishes every day were campaigning day so that strangers would come and see her and make her feel important. Former Straits Times cartoonist Shamsuddin H. Akib's work on Feb 6, 1979. PHOTO: ST FILE However, in 1981, the unexpected victory of opposition candidate J.B. Jeyaretnam in the Anson by-election led to criticism of The Straits Times' election coverage. Political cartoonists again had to retreat, says Mr C.T. Lim. By the 1990s, there was a gradual loosening of editorial boundaries. Mr C.T. Lim observes that more space for editorial cartoons returned when Mr Goh Chok Tong became prime minister in 1990. Indeed, in 1991, The Straits Times hired six Filipino artists, three of them political cartoonists. Their target was often everyday issues and international affairs, which they depicted in cartoons and op-ed illustrations. Cartoonist Miel joined The Straits Times in 1992 and one of his first cartoons was on the changeover of prime ministers within two months in Japan, drawn as an origami. It won him an in-house annual award. 'We were allowed to have our opinion, but there was a discussion and we would work towards a consensus,' he says about how editorial cartoons were developed. 'There was no outright 'no you cannot do it' but we would work towards what could be easily digested.' Retired cartoonist Miel's origami on the changeover of Japan's prime ministers was published on July 7, 1994. PHOTO: ST FILE Mr Miel, 61, who retired from the paper in 2025, adds: 'The role that we played was to make it easy for people to understand the changes taking place, the policies.' Senior executive artist Manuel A. Francisco, 55, who joined the paper in 2007, says restrictions often 'force you to think out of the box and to be more creative'. 'It has been easier to do economic and social issues, but for political and religious issues, we have to be careful,' he says. As to how he comes up with the visuals, he says that symbolic images pop up in his head as he reads a story he has to illustrate . For instance, going through an article about corruption, an alligator in a suit came to mind. In an environment where political cartooning had boundaries, comic strips like 'The House Of Lim' offered another form of commentary. The daily strip by Cheah Sin Ann ran for eight years straddling the 1980s and 1990s. It featured a relatable Singaporean family spanning three generations and its appeal lay not just in the familiar characters but also how he would build up a situation only to end with an unexpected punchline. A report on June 15, 1991, on a book containing The House Of Lim comics. PHOTO: ST FILE Heyday over? The rise of digital media has led to declining newspaper revenues globally, resulting in fewer opportunities for editorial cartoonists and the disappearance of many syndicated comic strips from print. According to a 2012 study by The Herb Block Foundation, the number of full-time editorial cartoonists in American newspapers dropped from about 2,000 at the start of the 20th century to over 250 by 2000, and to fewer than 20 in locally owned outlets by 2023. American cartoonist Rob Tornoe, writing in Editor & Publisher magazine, noted that in 2022, Australia's two major media companies – News Corp Australia and Nine Entertainment – axed all comic strips from their publications. McClatchy, a US media group, dropped editorial cartoons in 2021, citing changing reader preferences. Cartoonist Lee says cartoons lose some of their impact on a smartphone screen compared with the large canvas of a printed newspaper page. He adds that the proliferation of digital content – from webtoons to manga – creates fierce competition for attention. 'There are so many things grabbing every reader's attention on their devices,' he says. Artificial intelligence (AI) has entered the creative space with its ability to generate images. But artists remain sceptical of its ability to match human insights or wit. Straits Times art editor Lee Hup Kheng, 62, says AI can imitate visual styles and churn out cartoon-like images and animations, but falls short of crafting original, personal cartoons that capture an artist's voice, humour and life experiences. 'In editorial cartooning, the real magic comes from raw feelings like anger, frustration, happiness – real human emotions that machines just don't have,' he says. 'A fellow cartoonist once told me, 'AI lacks soul'. That's the case. For now.'