Fieldays boss says positive signs 2025 will beat last year in sales
Fieldays attendees scoping the tractors at Fieldays.
Photo:
Marika Khabazi
Fieldays chief executive Richard Lindroos says early indications are that this year's event sales will top 2024.
As many as 100,00 people are expected through the Southern Hemisphere's biggest agricultural event.
And with still two days to go, including 'Super Saturday', Lindroos is confident 2025 will surpass last year's.
"Yeah, I think so, there are really good early indications," he told
Morning Report.
"The thing about this event is .. it's just the scale and it's so massive here. Every supplier in the agribusiness field is here. We're just making sure we can give them the best visibility to get those sales, so really positive.
"Everyone's coming through the gates now, streaming through. So, it's going to have another good day, and on Saturday, it's Super Saturday."
That's when the more of the townies coming to town, he said.
Two days in, Lindroos said the atmosphere at Mystery Creek had been great, and there had been no shortage of sentiment.
He said was particularly pleased with the political "ceasefire" with opposing politicians supporting sector.
"We've had a great few days halfway through. We're going to hit our targets in terms of crowd and we're just hoping we're going to hit our targets in terms of sales," Lindroos said.
"There is a really good vibe here. You were here on Wednesday morning and hopefully you saw that as you walked around and probably the thing for me ... some announcements which were a part of what's happening in terms of the political scene.
"We had the Field Day ceasefire where everyone was playing nicely and both major parties supporting agribusiness as we head to the future."
Lindroos said it wasn't just the big capital items on sale, such as tractors or combine harvesters, but there had been queues out of the door for workwear as well.
"We've got sunshine today, people streaming in. It's going to be another good day here," he said.
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