Sir Alex Ferguson backs dementia charity as football legend joins music therapy team
Football legend Sir Alex Ferguson has signed on as official ambassador to the dementia charity Playlist for Life.
The former Manchester United boss is taking on the role after supporting the charity through fundraising and awareness-raising campaigns.
He visited staff at the organisation's office in Glasgow this week to learn how Playlist for Life uses music to improve the lives of people living with dementia.
Sir Alex said: "Dementia is a big challenge for all of us but we all know someone close to us who has dementia.
"It's not always easy to talk about but music is a fantastic thing that can help.
"I'm beyond proud to be an ambassador for Playlist for Life.
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"Visiting the team, I can see they are leading the way in using music to transform the lives of people affected by dementia."
Sir Alex, who shared his own playlist, including Moon River, It's All In the Game and Danny Boy, with the charity, added: 'Music is a fantastic thing, I've made a start on the playlist of my life, I recommend everyone does the same and supports this fantastic charity.'
Playlist for Life has trained 10,000 professionals to embed personal playlists into dementia care with one team in NHS Fife reporting an 80 per cent drop in use of medication used to manage symptoms for a group of people living with dementia.
Executive director of Playlist for Life, Michael Timmons, said: 'It's a privilege to have Sir Alex Ferguson pulling on the Playlist for Life jersey as an official ambassador, following many years of quiet but generous support.'
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